The document discusses two major upcoming events in Italy - Expo 2015 in Milan and celebrations for the 150th anniversary of Italian unification in Turin. It focuses on exploring new concepts and formats for hospitality infrastructure and services to accommodate diverse populations expected for these events. Key areas of inquiry include understanding varied demand segments, separating event-related and standard demand, using new technologies to analyze demand, and experimenting with innovative hospitality structures and partnerships between public and private actors.

1. EXP-HOST - Great events and hospitality. Milan Expo 2015 and Turin Italia 150: new concepts and formats for new populations Principal academic tutor Prof. Corinna Morandi - Politecnico di Milano, DiAP Academic tutors Proff. Flavio Boscacci, Fabrizio Leoni, Paola Pucci, Andrea Rolando, Luca Tamini, Cino Zucchi - Politecnico di Milano DiAP Prof. Franco Prizzon - Politecnico di Torino DISET Prof. Alberto De Marco - Politecnico di Torino DISPEA External institutions Assolombarda – Settore Territorio One - Works Comune di Milano – Direzione Attività Produttive

2. The events The Milan Expo 2015 event will produce a very strong impact on public policies and on real estate sector strategies. Torino 2011 will host the celebrations (together with Milano, Firenze, Roma) for the 150 th anniversary of the Unity of Italy. Both events will be characterized by important urban transformation and by exceptional incoming of visitors .

3. Events in the north-west macroregion The main events of Expo 2015, together with the celebrations for the 150 th anniversary of italian unification, can be considered as catalyst for the implementation of projects able to enhance the performance of the two metropolitan areas of Milano and Torino and their international role in the scenary of a polycentric macroregion .

4. Torino and Milano

5. Several questions can be risen: - how can we understand the demand for hospitality , which is very different in its segments according to the different kind of people who will look for structures for hospitality in Milan and in a broad area, especially in the Milan-Turin macro region ? - how can we separate the “event related” demand from the “standard” demand for hospitality ? - can new technologies, based on mobile telephones integrated with gps give effective support to define demand and to give better services to city “users” in case of events?

6. Gis analysis for possible locations

7. Several questions can be risen: - how can we experiment innovative formats of structures for hospitality , which allow to better match the demand of non-traditional city users? - how can we relate hospitality and the topic of better, more inclusive hospitality with the general theme of Milan Expo “Feeding the planet, energy for life” ? - which new, non traditional actors can be included in an innovative pattern of profit and non-profit entrepreneurship?

8. Comparison of projects of expo events

9. Objectives To propose innovative models of management related to the demand of hospitality, including public and private actors; To experiment new methods of analysis of demand, integrating gis and gps tools; To find new typologies of physical structures , integrating different functions and activities, with characters of flexibility, possibility of re-use according to the changing demand; To give effective attention to environmental issues concerning land use, sustainable accessibility, maintenance and energy costs.

10. New formats for hospitality

11. ASP project agenda Possible complementary approaches for different teams : Analysis of territorial issues and opportunities , finding real possibilities for a new model of hospitality network strongly integrated and sustainable using innovative tools aimed at evaluating, monitoring and updating emerging demands for hospitality Building up different settlement schemes , at urban and architectural scale One workshop (still to define) in Shanghai Tongji University , which is partner of the Politecnico di Milano, can be foreseen to evaluate the local policies in the field of hospitality in preparation of the Shanghai Expo 2010

12. New formats for hospitality

13. Expected team composition team A Architecture Urban Planning and Policy Design Management, Economics and Industrial Engineering Environmental and Land Planning Engineering Transportation Engineering team B Architecture Computer Engineering Building Engineering Architectural Project and Management of Urban and Territorial Transformations Industrial Design