Asimiland EPE is a small family owned jewellery company established 43 years ago in 1968. The company creates new jewelry from silver with traditional ancient symbols like the “meandros “, used on jewellery creations targeted to tourists in the summer tourism season. Company owner Mrs. Constantina Mroumpou was involved in the Enterprise Cultural Heritage training needs analysis. She found the brand management training very valuable to her company’s planning and operations.

1. Case study - Asimiland EPE. – use of Enterprise Cultural Heritage
The aim of this case study is to provide you with an example of Enterprise
Cultural Heritage training material use by Asimiland EPE.
This work is licensed under Creative Commons Attribution 3.0 Unported License.

2. Before you start…
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3. Jewellery based on traditional ancient symbols
Asimiland EPE is a small family owned
jewellery company established 43 years ago
in 1968.
The company creates new jewelry from
silver with traditional ancient symbols like
the “meandros “, used on jewellery
creations targeted to tourists in the summer
tourism season.
The company also represents the Loukas
Jewelry designer with his exclusive tri-
chronic design process.
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4. Management training needs
Mrs. Constantina Mroumpou runs the
company and is interested in enhancing her
management skills. She has craft training in
jewellery making but no management
training.
This meant that she was very interested in
the enterprise cultural heritage (ECH)
training material. She found all these issues
very new and informative. She was also
involved in the ECH training needs analysis.
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5. Training reflects needs and experiences
The enterprise heritage module reflected
Mrs. Mroumpou’s experiences. She
found the brand management training
very valuable to her company’s planning
and operations.
She said that she will disseminate the
material to the craft enterprises in the
area.
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6. To find out more…
Visit Asimiland EPE at Afitos Chalidiki. http://www.chalkidiki.com/kassandra/afitos.html
If you would like to access the free training material and read case studies on the use of ECH
visit the project website at: www.enterpriseculturaleheritage.org
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7. Disclaimer
The content included in this training material has been compiled by the MNEMOS project team
from a variety of sources. The MNEMOS project team reserves the right to change the terms and
conditions of use of this training material without notice and any time. The training material is
produced for educational purposes only and does not offer legally binding advice. The training
material as well as the www.enterpriseculturalheritage.org website are made available “as is” and
“as available”.
MNEMOS project team makes no representation and does not warrant:
a) That the information selected for the training material and the website is
comprehensive, complete, verified, organised and accurate;
b) That it is licensed by the copyright or database right owner of any third party content to include
or reproduce such content in this training material and the website;
c) That the training material and the website will be uninterrupted and error-free; and
d) That the server from which the training material and the website is available is free of viruses
or bugs.
This work is licensed under Creative Commons Attribution 3.0 Unported License.

8. End of Case Study in Enterprise Cultural Heritage (ECH) Management use
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