The document discusses trends in the digital music industry from 2009. It notes that over 50 billion unauthorized music files were shared illegally and that the number of new music album releases doubled between 2000 and 2008. It also mentions that there were over 11.5 million musicians promoting themselves on MySpace and challenges of marketing and promoting new music releases.

1. 2009 Digital Music Brief

3. The Black Pearl

5. over 50 billion unauthorized files were shared

16. Over 11.5 million musicians clamoring for attention on MySpace music alone

17. Over 11.5 million musicians clamoring for attention on MySpace music alone 3.8% (U.S. population)

18. Since 2000, annual releases of new music albums has more than doubled

19. Since 2000, annual releases of new music albums has more than doubled 2000 – 35,516 2007 – 79,695 2008 – 105,575

22. music management and discovery website

24. Demo

27. Over 11.5 million musicians clamoring for attention on MySpace music alone

28. Over 11.5 million musicians clamoring for attention on MySpace music alone 2000 – 35,516 2007 – 79,695 2008 – 105,576

33. “ Unless the industry drums up support for a new release, it is apparently difficult to give [music] away for free .” “… downloads remain small until marketing begins”

37. =

38. MARS =

39. MARS = targeted music promotion

40. Geography MARS =

41. Geography Currently Playing MARS =

43. $2 Billion

44. $2 Billion

48. The Black Pearl

51. “ IPRED, an anti-piracy law , went into effect in April 2009 in Sweden”

52. Pirate Bay was found guilty in making copyrighted material available, sentencing the four men behind the site to four years in prison

53. France and the UK are pressuring ISPs to combat illegal downloading. France has created the ‘Creation and Internet Law,’ and the UK has created the ‘Memorandum of Understanding.’”

54. Comcast, the second largest American ISP, will begin canceling subscriptions of repeat offenders