This document outlines an individual report on ASEAN customers' profiles. It will discuss three key industries in ASEAN countries: textiles, cosmetics, and computer-related products. It will also examine the associations and organizations involved in each industry and the countries that have invested in ASEAN nations through foreign direct investments. References from various organizations and publications about trade, industry harmonization, energy development and foreign direct investment in ASEAN are provided.

1. BA 178: Seminar in Marketing Management
Individual Report Outline
ASEAN Customers Profile
By RogeanAngelee Arsenal Gullem
Industry Association/ Year Country ASEAN Country
Organization Invested on
Involved
Textile SAFSA All ASEAN
Cosmetics EU European Cambodia, All
Countries ASEAN
Computer- China, Japan, All ASEAN
related Korea
Products
I. Industry
a. Textile
b. Cosmetics
c. Computer-related Products
d. Etc.
II. Associations and Organizations
III. FDI - Foreign Direct Investments
References:
EU-ASEAN Trade. http://ec.europa.eu/trade/creating-opportunities/bilateral-
relations/regions/asean/
ASEAN Association of South-East Asian Nations. Harmonization Process of Products. Pdf file.
Sanofi Pasteur.
ENERGY DEVELOPMENT IN ASEAN COUNTRIES AND SINO-ASEAN ENERGY COOPERATION. PDF
File. February 2009. S. Rajaratnam School of International Studies. A Graduate School of
Nanyang Technological University. NTS-ASIA Research Paper
Karimi,Mohammad Sharif. Location Decision for Foreign Direct Investment in ASEANCountries: A
TOPSIS Approach. PDF file. International Research Journal of Finance and Economics.
http://www.eurojournals.com/finance.htm 2010
Minambres, Ignacio Jose.February 2009. BACKGROUND PAPER:Investment Liberalizationin the
EU-ASEAN FTA. A Report for Focus on the Global South. THE OCCASIONAL PAPERS.PDF File
Thomsen,Stephen. 1991. SOUTHEAST ASIA : THE ROLE OF FOREIGNDIRECT INVESTMENT
POLICIES INDEVELOPMENT. WORKING PAPERS ON INTERNATIONAL INVESTMENT. Organisation
for Economic Co-operation and Development. PDF File.