Presented by:
Volker Friedrich
GBP International
www.gbp-international.com
Perspectives on doing business in
ASEAN countries
Date © Finpro 2
AGENDA
Part 1: General Introduction
Part 2: Some numbers on ASEAN
Part 3: Country specifics and their agenda for development
The ASEAN nations are uniquely different –
but they all share a harsh and painful historical development
3
In order to understand ASEAN today you need study the history
The ASEAN nations comprise around 10% of the total
world population
4
.
0
200
400
600
800
1000
1200
1400
1600
USA EU China ASEAN
World Population in Mio people (2013)
Source. OECD Data 2013
…but only represents 3-4% of the global GDP
5
.
0
5000
10000
15000
20000
25000
USA EU China ASEAN
GDP by country in billion US$ (2013)
Source. OECD Data 2013
The ASEAN nations have huge structural, economic
and social differences
6
.
0 10000 20000 30000 40000 50000 60000 70000 80000 90000
USA
EU average
China
ASEAN average
Thailand
Malaysia
Philippines
Singapore
Vietnam
Brunei
Indonesia
GDP per capita in US$ (PPP)
Source. OECD Data 2013, Myanmar, Laos, Cambodia are having around 5,000 US$ per capita or less
Germany as benchmark with ca. 42.000 US$
In 2013 the total FDI in ASEAN was higher than in China
7
Source. IMF, Worldbank,OECD, Financial Times Data
After the declines in 2001/02 and 2008/09 we see a strong recovery in FDIs
8
And now: Ten countries in 10 minutes…..
Brunei is a special place for the oil & gas industry
9
„Brunei is a small
place with 300.000
people----using it
as a regional hub
makes sense“
Knowledge and
innovation to enhance
productivity and
economic growth
Singapore is best in class and has no rival
10
„Nothing beats
Singapore – but
don’t think it is
cheap anymore!“
Highly skilled people,
innovative economy,
distinctive global city
Malaysia is a clear runner up behind Singapore
11
“Malaysia is still a
hidden jewel and it is not
selling itself to well –
however, once you know
the place you will
appreciate the value it
has to offer”
Charting development
towards a high income
nation
Thailand has developed a strong manufacturing base
12
„Thailand is caught in
political trouble these days
but daily business is not
effected. Of course the
instability is not positive for
the country and the
business“
A happy society with
equity, fairness and
resiliance under the
philosophy of a Sufficiency
Indonesia is improving fast and is becoming
more and more attractive
13
„Indonesia is still the country
with the highest potential due
to its size only…however, it is
not easy there and
infrastructure is one of the
biggest nightmares“
Realisation of an
Indonesia that is
prosperous,
democratic and just
Vietnam is regarded as „easy“ for German companies
- but nothing is easy in Asia…
14
„Vietnam is one of
the positive growth
stories in ASEAN
with a very strong
and positive bias to
Germany“
A modern industrialised
country by 2020
The Philippines has come a long way since
the Marcos years
15
“The Philippines have
been doing really well
during the last few
years….but it is hardly
noticed in Europe”
Pursuit of inclusive growth
The Mekong countries have a lot to catch up
16
“Myanmar, Laos and
Cambodia have been
under the radar of Europe
and are now strongly
dominated by China”
Growth,
industrialisation,
education and health
GBP International
UOA Centre 19-9-6
19 Jalan Pinang
50450 Kuala Lumpur
Malaysia
Phone: +60 3 2162 8545
vf@gbp-international.com
www.gbp-international.com
GBP International
Moosdorfstr. 7-9
D-12435 Berlin
Germany
Phone: +49-172-2154944
Thank you for your attention

Asean

  • 1.
    Presented by: Volker Friedrich GBPInternational www.gbp-international.com Perspectives on doing business in ASEAN countries
  • 2.
    Date © Finpro2 AGENDA Part 1: General Introduction Part 2: Some numbers on ASEAN Part 3: Country specifics and their agenda for development
  • 3.
    The ASEAN nationsare uniquely different – but they all share a harsh and painful historical development 3 In order to understand ASEAN today you need study the history
  • 4.
    The ASEAN nationscomprise around 10% of the total world population 4 . 0 200 400 600 800 1000 1200 1400 1600 USA EU China ASEAN World Population in Mio people (2013) Source. OECD Data 2013
  • 5.
    …but only represents3-4% of the global GDP 5 . 0 5000 10000 15000 20000 25000 USA EU China ASEAN GDP by country in billion US$ (2013) Source. OECD Data 2013
  • 6.
    The ASEAN nationshave huge structural, economic and social differences 6 . 0 10000 20000 30000 40000 50000 60000 70000 80000 90000 USA EU average China ASEAN average Thailand Malaysia Philippines Singapore Vietnam Brunei Indonesia GDP per capita in US$ (PPP) Source. OECD Data 2013, Myanmar, Laos, Cambodia are having around 5,000 US$ per capita or less Germany as benchmark with ca. 42.000 US$
  • 7.
    In 2013 thetotal FDI in ASEAN was higher than in China 7 Source. IMF, Worldbank,OECD, Financial Times Data After the declines in 2001/02 and 2008/09 we see a strong recovery in FDIs
  • 8.
    8 And now: Tencountries in 10 minutes…..
  • 9.
    Brunei is aspecial place for the oil & gas industry 9 „Brunei is a small place with 300.000 people----using it as a regional hub makes sense“ Knowledge and innovation to enhance productivity and economic growth
  • 10.
    Singapore is bestin class and has no rival 10 „Nothing beats Singapore – but don’t think it is cheap anymore!“ Highly skilled people, innovative economy, distinctive global city
  • 11.
    Malaysia is aclear runner up behind Singapore 11 “Malaysia is still a hidden jewel and it is not selling itself to well – however, once you know the place you will appreciate the value it has to offer” Charting development towards a high income nation
  • 12.
    Thailand has developeda strong manufacturing base 12 „Thailand is caught in political trouble these days but daily business is not effected. Of course the instability is not positive for the country and the business“ A happy society with equity, fairness and resiliance under the philosophy of a Sufficiency
  • 13.
    Indonesia is improvingfast and is becoming more and more attractive 13 „Indonesia is still the country with the highest potential due to its size only…however, it is not easy there and infrastructure is one of the biggest nightmares“ Realisation of an Indonesia that is prosperous, democratic and just
  • 14.
    Vietnam is regardedas „easy“ for German companies - but nothing is easy in Asia… 14 „Vietnam is one of the positive growth stories in ASEAN with a very strong and positive bias to Germany“ A modern industrialised country by 2020
  • 15.
    The Philippines hascome a long way since the Marcos years 15 “The Philippines have been doing really well during the last few years….but it is hardly noticed in Europe” Pursuit of inclusive growth
  • 16.
    The Mekong countrieshave a lot to catch up 16 “Myanmar, Laos and Cambodia have been under the radar of Europe and are now strongly dominated by China” Growth, industrialisation, education and health
  • 17.
    GBP International UOA Centre19-9-6 19 Jalan Pinang 50450 Kuala Lumpur Malaysia Phone: +60 3 2162 8545 vf@gbp-international.com www.gbp-international.com GBP International Moosdorfstr. 7-9 D-12435 Berlin Germany Phone: +49-172-2154944 Thank you for your attention