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LUCIA ASCHETTINO




 You paint the most incredible pictures of
what is possible, inspiring us to pursue our
                 best ideas.




                ©TMBC 2011, all rights reserved
LUCIA ASCHETTINO


                You see the world as a friendly place where, around every corner,
PIONEER         good things will happen. Your distinctive power starts with your
                optimism in the face of uncertainty.



                You are a catalyst. Your power lies in your craving to put two
CONNECTOR things together to make something bigger than it is now.


INFLUENCER      You engage people directly and convince them to act. Your power is your persuasion.



                You are a level-headed person whose power comes from keeping the world in balance, ethically
EQUALIZER
                and practically.


                You sense other people's feelings and you feel compelled to recognize these feelings, give them a
PROVIDER
                voice and act on them.


CREATOR         You make sense of the world, pulling it apart, seeing a better configuration, and creating it.



                You are a practical, concrete thinker who is at your most powerful when reacting to and solving
ADVISOR
                other people's problems.


                You are the host of other people's emotions. You feel responsible for them, for turning them
STIMULATOR
                around, for elevating them.


                You are thrilled by the potential you see in each person. Your power comes from learning how to
TEACHER
                unleash it.




                       ©TMBC 2011, all rights reserved
The StandOut assessment helps you accelerate your performance by
     pinpointing your comparative advantage, and showing you actions
     you can take to capitalize on this advantage.


       OVERVIEW: The assessment measures how well you match 9 Roles and reveals
       your lead Role and secondary Role. These top two Roles are the focal point of all
       your talents and skills and your instinctive way of making a difference in the world.




          1) Your Lead and Secondary Roles:
          In addition to receiving detailed definitions of each Role and where you are at your
          most powerful, you will learn how to make an immediate impact in the workplace.
 4
          You'll also get guidance on how to take your performance to the next level and on
          what traps to watch out for on your strengths journey.

          2) Combined Roles:
          In this section of the report, your top two Roles are combined to give you even more
          specific advice on how you can win at work. You'll learn your greatest value to your
 9        team and get individualized content on how you can be successful as a Leader, as a
          Manager, in Client Service, and in Sales.

          3) Strengths MAP:
          The Strengths MAP is an action planning form to help you digest your results and
          determine key action items to leverage your competitive edge.

14



       How to Interpret your Results:
       Understanding your unique advantage is a vital first step in making your greatest
20     possible contribution. Knowing your Roles and following the advice and
       suggestions revealed in your results will help you intentionally invest your time
       where you can make the greatest difference and get the greatest recognition. We do
       recommend highlighting any sections that feel particularly relevant to you as you
       read you results, as this will help you complete your Strengths MAP.




                ©TMBC 2011, all rights reserved
Lucia Aschettino                                                                  4

  ROLE 1          PIONEER




THE DEFINITION:
You begin by asking, "What's new?" You                      pioneering nature. You are at your best
are, by nature, an explorer, excited by                     when you ask a question no one has asked,
things you haven't seen before, people                      try a technique no one has tried, feel an
you haven't yet met. Whereas others are                     experience few have felt. We need you at
intimidated by the unfamiliar, you are                      your best. You lead us into the
intrigued by it. It fires your curiosity and                undiscovered country.
heightens your senses--you are smarter
and more perceptive when you're doing
something you've never done before. With
                                                            What's new?"
ambiguity comes risk, and you welcome
this. Instinctively you know you are a
resourceful person, and since you enjoy
calling upon this aspect of yourself, you
actively seek out situations where there is
no beaten path, where it's up to you to
figure out how to keep moving forward.
You sense that your appetite for the
unknown might be an attempt to fill a
void, and some days you wonder what you
are trying to prove to yourself. But mostly
you leave the questioning and the
analyzing to others, and revel in your

                                      ©TMBC 2011, all rights reserved
Lucia Aschettino                                                                               5


                PIONEER
                                                             that you are going where none have gone before
  YOU, AT YOUR MOST                                          you. In a strange way, obstacles actually
                                                             invigorate you.
POWERFUL
                                                                 You move, move, move. Your life is about
   You see the world as a friendly place where               forward motion and momentum. You are
good things can happen. You are not naive, but               therefore dismissive of anything that slows you
when you think of all the possible outcomes,                 down. Negative attitudes, complaining,
your mind naturally goes to the best of all                  inefficient rules or processes--you jettison all of
possibilities. Your distinctive power starts with            these quickly and keep moving forward. On your
your optimism.                                               journey you travel light.

    You have a strong bias for action. You are                   For you, new is fun. New is unknown, and
excited to discover new things, to experience                the unknown challenges the status quo and shows
new things, and you know this will happen only               you different avenues forward. You read deeply
if you take the first step.                                  within and around your subject so that you can
                                                             be the first to encounter new techniques, trends
    You don't neglect the need to learn and gather           and technologies.
information--since you are an explorer at heart,
you like learning new things. It's more that you                 "Pattern interrupts" of any kind--new ideas,
believe that action is the very best way to learn.           new goals, new projects, new people--all of these
What is around the next corner? The only way to              grab your attention. Can they keep your
know for sure is to walk around the next corner.             attention? Well, that's another matter.

    Ambiguity? Uncertainty? Risk? None of                        Other people are drawn to you because of
these bothers you too much. You are comfortable              your forward motion. You are clearly on a
with gaps in your knowledge, with an incomplete              mission of discovery, and we want to join you on
set of facts, because, with your optimistic                  it. Who knows what we might find, and who
mindset, you tend to fill in the gaps with                   might benefit?
positives.

    You love beginnings. At the start, as you
imagine where events might take you, you feel
the excitement ripple through you, sharp
impulses, nudging, pushing, impelling you to act.

    As you move off the beaten path you are fully
aware that you will meet obstacles, but, for you,
these obstacles are part of the fun, a sure sign

                                       ©TMBC 2011, all rights reserved
Lucia Aschettino                                                                                  6


                PIONEER
                                                               For many people, the opposite is true.

  PHRASES TO                                                      Know that you will always be an exciting,
                                                               and sometimes disruptive, addition to the team.
DESCRIBE YOURSELF                                              To ensure you lean more toward the "exciting"
                                                               end of the spectrum, make sure you tie your new
   "I love taking the first step. As long as I can             ideas, your new tools and technologies, to a
remember I was this way. When I was in                         problem your team is trying to solve. Show
school..."                                                     others how your new "toy" can help them get
                                                               what they want.
   "'Try it and let's see what happens.' That's my
motto."                                                            You can immediately help a team get
                                                               unstuck. So, to gain your team's goodwill, seek
   "I find I learn best when I experiment."                    out a roadblock they've hit and give it the full
                                                               force of your "Well, why don't we try this?" or
                                                               "Have you thought about going around this
  "People see me as persistent. I just keep
                                                               way?" questions. Make sure your ideas are
moving forward."
                                                               practical, stay with it, keep pushing to find a path
                                                               of least resistance forward and they will
   "I'm one of the most resilient people I know. I             remember it and thank you for it.
bounce back fast. For example..."
                                                                   You are curious first, critical second. Most
    "I am constantly reading up on the latest                  people are the other way around. So lead with
research and trends. Here are a couple of things               this open-mindedness. When someone presents
that are intriguing me right now about our                     a new plan, help them run with it by asking
business..."                                                   questions and supplying them with the sort of
                                                               detail that naturally occurs to you when you're
   "I've got to say I'm a great recruiter. I can get           thinking about the future. Do this often with your
almost anyone excited about coming on the                      colleagues and you will come across as both
journey with me."                                              calming--they won't worry that you will stamp
                                                               out their fragile new idea--and inspirational--you
                                                               will help them see an increasingly vivid picture
  HOW TO MAKE AN                                               of what might be.

IMMEDIATE IMPACT                                                   Because you see little benefit in "if only"
                                                               thinking, you can help your new colleagues move
   You are not threatened by change or                         on from past struggles or failures. Whenever
uncertainty, so put yourself in the middle of it.              they lapse into deep post-mortems, take it upon
Seek it out. Your confidence will rise, your                   yourself to describe what good might happen
judgments will be sound, and you'll feel alive.                the next time around. Soon they will look to

                                         ©TMBC 2011, all rights reserved
Lucia Aschettino                                                                                7


                PIONEER
you, whether overtly or not, to redirect the team's           easy-to-answer-question, such as "Well, if we
focus forward.                                                had already changed it, what would the new way
                                                              look like?" This won't save you every time--some
                                                              people will always be suspicious of your
  HOW TO TAKE YOUR                                            optimism--but assuming that the change has
                                                              already been made may help others break
PERFORMANCE TO THE                                            through their initial inertia.
NEXT LEVEL
                                                                  Find ways to showcase how your
                                                              innovations have succeeded in creating new
    You see the New World and are excited by its
                                                              business opportunities or new products. These
mysteries. This makes you a potential leader of
                                                              examples of how inquisitiveness turns into
others. But remember, to get others to join you
                                                              performance will give people more certainty, and
on your mission you have to describe this New
                                                              so they will become increasingly tolerant, and
World as vividly as you can. The more detail you
                                                              even supportive of your pioneering spirit.
give people, the more certainty they'll have, and
the more likely they'll be to put aside their
anxiety about the unknown, and follow you. So,                     Since you are curious first, critical second,
before you embark on your mission, get your                   you could make a fantastic mentor. You allow
details together and practice your descriptions               people to show you their best, reveal to you their
of what they will discover, and how they will                 dreams, and your instinct is to take the ride with
benefit if they sign up.                                      them, asking one question after another, each
                                                              question carrying them along a little further, a
                                                              little faster. Yes, at some point, as an experienced
    You have a natural instinct for change. It will
                                                              pioneer, you should bring your critical thinking
serve you well to "bottle" that instinct. Work
                                                              to bear on their dreams. Nonetheless, what's truly
out a formula that captures your natural
                                                              powerful about you as a mentor is your
instincts for how to handle uncertainty. Turn
                                                              willingness to let young talent run.
them into a clear process that other, less
risk-oriented people can follow. In your career
you will meet change often. Your "formula" can
ensure that you have a turn-key method for                      WHAT TO WATCH
rallying and focusing the people around you.                  OUT FOR
     Practice and get comfortable with a few                      You will always be intrigued by what's new,
phrases that express your natural optimism,                   but you don't want to give the impression that
without making you sound like a reckless fool or              you are simply distracted by the next shiny new
a naive idealist. For example, when colleagues                object. So, to avoid this reputation while still
say, "We can't change the way we've always                    exposing yourself to the novelty you need,
done it," instead of saying, "Yes we can. Just try            commit yourself to a disciplined schedule of
it," ask a non-threatening,                                   "inquisitiveness." For example, pick three great

                                        ©TMBC 2011, all rights reserved
Lucia Aschettino                                                                              8


                PIONEER
conferences a year to attend. Or, once a month,               be sure to acknowledge explicitly the time and
host a "what's next?" roundtable. Or build an                 effort required to pull off your grand scheme.
"innovators" social community within your                     By doing this you'll appear more substantive and,
organization. Any one of these will (a) help you              at the same time, more considerate.
feel spirited and alive, and (b) give credibility
and rigor to your "bright-shiny-object" curiosity.

    You find it relatively easy to press the "clear"
button and move on. Others don't. They struggle
to let go of past struggles, and they find certainty
and even clarity from sifting through these
struggles, and finding the lessons. You may
never truly understand this kind of thinking, but
it does serve some people quite well. If you work
with people who need to look back before they
can look forward, learn to be patient with them.
Allow them the time to sift and reflect. If you
push on before they've had this reflection time,
they'll never be fully committed to your mission.

     You have more tolerance for ambiguity than
most people. Know that others may mistrust your
blithe reassurances about the future. These
people need more from you than just "Trust me.
It'll be great." First, they need a clear picture of
why and how the platform they are standing on is
burning--this will show them the necessity for
action, now. And second, they will need a
detailed description of what the platform on
which you are asking them to leap looks like and
feels like. Get good at providing people both of
these pictures.

    Possibility thinking comes so easily to you
that to others it can sometimes look as though
you haven't thought through all the details of
what needs to be done to make the possibility
real. Or worse, that you haven't appreciated how
much effort it will take to execute this
possibility. So, to avoid this misunderstanding,

                                        ©TMBC 2011, all rights reserved
Lucia Aschettino                                                                    9

  ROLE 2         CONNECTOR




THE DEFINITION:
You begin by asking, "Whom can I                           catalogued, and positioned somewhere
connect?" You see the world as a web of                    within this network--each person with a
relationships, and you are excited by the                  link to at least one other person, and each
prospect of connecting people within your                  with an open port for another link to be
web. Not because they will like each                       added. People are drawn to you because
other--though they might--but rather                       you are so obviously passionate about
because of what they will create together.                 their particular expertise, and because you
Your mantra is "One and one makes                          have so many practical ideas about how
three." Or thirty. Or three hundred. On                    their expertise can be combined with
your most optimistic days, you see almost                  others. You enliven and enlarge others'
no limit to what people with different                     vision of who they are and what they can
strengths and perspectives can create                      achieve. You are a connector, weaving
together. You are a naturally inquisitive                  people together into the fabric of
person, always asking questions about                      something much larger and more
each person's background, experience, and                  significant than themselves.
skills. You know instinctively that each
person brings something unique and
distinct to the table, something, no matter
                                                           Whom can I connect?"
how small, that might prove to be the vital
ingredient. In your head, or in your
contacts, you store a large network of
people whom you've met, learned about,

                                     ©TMBC 2011, all rights reserved
Lucia Aschettino                                                                              10


                CONNECTOR
                                                             able to position him so that he links up with
  YOU, AT YOUR MOST                                          others--either inside or outside the organization.

POWERFUL                                                        You are a researcher of facts, technologies
                                                             and products. Each new thing you learn is raw
    You think in terms of possibilities. "Wouldn't           material. You can use it to make some new
it be great if we linked up this person with that            concoction of people/products/ideas.
person?"
                                                                 You are resourceful. When your back is
    You are a multiplier, always trying to put two           against the wall you are sure that you will know
things together to make something bigger and                 someone you can call. Your "tool box" of people
better than it is now.                                       is big and always getting bigger.

    Your chief impact is through your sense of                   Your resourcefulness gives you an aura of
what could be, your excitement about the                     confidence. And of optimism. You have a
combination of people, or of people plus                     strongly positive outlook--about the world and
technologies/projects/ideas.                                 about people in general. You just know that,
                                                             with enough thought, you will be able to dredge
    You create culture change, not because you               your memory banks and find someone who can
talk "culture" but rather because you bring people           get it done.
together in order to get something done--you
sense that there's no better way to get people to                Others are drawn to you. They are drawn to
trust one another than to have them do work                  you because they see that you are looking for
together.                                                    their best qualities. They are drawn to you
                                                             because you will connect them with people who
   You bring new people onto a team quickly.                 can complement them. They are drawn to you
Because you are able to "ramp up" people so fast,            because you find ways in which they can be
you make teams and organizations stronger,                   useful.
quicker.
                                                                 You are winning and persuasive. People tend
    You are a catalyst. You speed up the reaction            to do what you ask of them because you excel at
between two people, or two groups, or between a              painting the picture of "what could be."
particular person and a particular challenge.

    You are a researcher of people. You are
intrigued by people's unique qualities and talents,
and so when you meet someone, you delve deep,
asking one question after another. The more you
understand about this person, the better you'll be

                                       ©TMBC 2011, all rights reserved
Lucia Aschettino                                                                                11


                 CONNECTOR
                                                                    You're lucky. You're a fast starter. Your
                                                                natural instincts cause you to reach out and
  PHRASES TO                                                    connect with your new colleagues. Your genuine
                                                                interest in them will doubtless endear you to
DESCRIBE YOURSELF                                               them. So begin by letting these instincts run.

    "I am fascinated by people's strengths and
                                                                    Start building your own private "scouting
gifts."
                                                                report" on your new network. For each
                                                                person, capture what you've learned about his or
   "I'm really good at figuring out who should                  her particular area of expertise, or interest, or
work together and why they would work well                      experience, and your initial thoughts about where
together."                                                      he or she adds the greatest value to the team.

   "I'm a collector. I collect information about                    Find an opportunity to surprise a colleague
people and store it away so that I always know                  with how useful your network is. Most people
who to call. For example..."                                    don't continually add people to their mental list
                                                                of potential resources and so won't have many
    "I love pulling people together from all parts              people whom they can call on to help them get
of the organization for a special project. Here's               something done or solve a problem. But you do.
how I did it in my last role..."                                So as soon as you can find the right situation,
                                                                pull out your "Rolodex" and offer just the right
                                                                person/expert who can help solve a pressing
   "The most important thing to me is speed. I
                                                                problem.
want to get myself up to speed on any new
subject really quickly, and I want to find the right
person to connect to this subject really quickly."                  Once you feel you've had the chance to
                                                                display your resourcefulness, it will be time to
                                                                flex your "possibility-thinking" muscles (don't
   "I get a kick out of 'wouldn't it be great if...'
                                                                try this before you've established your credibility
kind of thinking. I'm always cooking up new
                                                                or others may reject your ideas as presumptuous).
projects and plans."
                                                                What's powerful about you is that the
                                                                possibilities you see in your head are not
    "I think I'm effective at persuading people to              theoretical. Instead you think in terms of
put aside their differences and join forces to get              practical realities, as in "Let's put this person
something done together."                                       with that person and then focus them on this
                                                                particular project." Your ideas might not
                                                                necessarily be accepted immediately, but
  HOW TO MAKE AN                                                persevere. Keep offering up these "what-if"
                                                                scenarios. Soon your colleagues will come to rely
IMMEDIATE IMPACT                                                on you as source of practical ideas.


                                          ©TMBC 2011, all rights reserved
Lucia Aschettino                                                                             12


                CONNECTOR
   Be sure to target your "what-if" ideas                    up with a new mission, a new possibility.
toward solving existing problems, rather than
creating something utterly new. People tend to be                Discipline yourself to connect someone to
immediately grateful to problem-solvers. And, in             something every day. For example, send an
contrast, people are initially suspicious of                 e-mail a day beginning, "I thought of you when I
innovators.                                                  read this..." and then include a line or two about
                                                             how this particular person might benefit or learn
    Always keep your social networking                       from what you sent her. We rely on you for
platforms up to date with fresh and vivid                    practical possibility thinking, so be sure to draw
content. You're inclined to do this anyway, but              a clear connection between what you sent and
sometimes, as we all do, you get distracted by the           what the person might be able to do with it.
other demands in your life. We will come to rely
on you, as the Connector among us, to maintain                  To expand your network,go beyond your
the web of our relationships. (If keeping three or           usual haunts and gatherings. Once or twice a
four platforms up to date proves too much of a               year, sign up for an exciting group experience--a
time-drain, configure one platform so that it                cycling trip, a charity walk, a river rafting
updates all the others.)                                     expedition--and go alone. Given your nature, it's
                                                             almost guaranteed that you'll encounter someone
                                                             who'll spark an idea of a new connection you can
  HOW TO TAKE YOUR                                           make.

PERFORMANCE TO THE                                               People are always going to be attracted to you
NEXT LEVEL                                                   because of the possibilities you see in them and
                                                             in what they can create with others. Become
                                                             better at describing these possibilities--more
    Stay attentive. Wherever you go there's the
                                                             vivid in your descriptions, more detailed in your
chance to make a connection. Interesting people
                                                             explanations of why and how two people will
are everywhere, not just at work or at
                                                             complement one another so well--and you will
professional gatherings, but sitting next to you on
                                                             grow to be extraordinarily effective at getting
the plane, at your child's birthday party, at the
                                                             people to act on your ideas.
church planning meeting.

                                                                 When you are researching a subject, find the
    You are inspired by extremely talented
                                                             ultimate article, book or paper, read the
people, so try to find at least two groups of
                                                             bibliography, identify the most frequently quoted
experts in which you can play a leadership or
                                                             sources and then reach out to these sources and
organizing role. It doesn't really matter what the
                                                             get to know them.
group's expertise is. What's invigorating for you
is hearing the discussions, listening to the
different viewpoints of these "masters." Listen                 Obviously everyone within your network
long enough and you will almost certainly come               does not have the same level of influence--some


                                       ©TMBC 2011, all rights reserved
Lucia Aschettino                                                                             13


                CONNECTOR
are higher-leverage than others. Identify the                the other, and what you think might be possible if
highest-leverage people in your web and                      they worked together. People are busy and it's
discipline yourself to have a meaningful                     hard to get their attention. Nothing succeeds in
conversation with them each month.                           grabbing attention quite as well as detail.

    Always act on the assumption that                           Ask permission before you connect people.
people--even very accomplished, famous                       Each of us is protective of our time. If you are
people--want to connect with you. If you've been             careless or haphazard in linking up people, they
impressed by a product, find out the inventor and            may come to see you as a danger to their time,
call him up. If you've enjoyed a book, reach out             and wall themselves off from you and your ideas.
to the author. Of course, they may not respond
immediately, but with each e-mail or note from                   Don't become a "forwarder." Never send
you, you are inching them toward the threshold               out a mass e-mail in the hopes that someone,
when they will. And even if your "reach-outs"                somewhere within your network will benefit
are never returned, rest assured that the person is          from it. This is the laziest form of network
reading them, and appreciating them, and that, if            building. It reveals to us that you see us as an
nothing else, your interest will encourage them to           undifferentiated mass of people. This will annoy
create more.                                                 us.

                                                                 Try not to get disappointed if people don't
  WHAT TO WATCH                                              call you back. Some people need a lot of
OUT FOR                                                      nudging before they will respond to your
                                                             invitations. So long as each "reach-out" is done
                                                             with detail--"Here's exactly what I was
    The difference between a name-dropper and a
                                                             thinking"--each nudge will come across as
network-builder is follow-up. What's powerful
                                                             respectful, and will move them just a little bit
about you isn't who is in your network, it's your
                                                             closer to responding.
ability to link up seemingly unconnected
people within your network to make
something happen. People will get excited                        When you are identifying high-leverage
when you tell them you know someone who can                  people within your network, remember that,
help them; they will get disappointed when you               sometimes, the most important person in an
don't make the call. Their disappointment will               organization--be it a company, a community
start to tarnish your reputation.                            group, or a "movement"--is the number two. The
                                                             number one might be the original idea guy, the
                                                             visionary, the rallying point. But the second
    When you connect people, do it well. This
                                                             person to join the "movement" is actually the
means be detailed and specific. When you
                                                             person whose connections run deeper into the
introduce people to one another, paint a vivid
                                                             organization. This is the person you need to
picture of the strengths or experiences of each
                                                             know if you want to make things happen.
person, why you think each person complements

                                       ©TMBC 2011, all rights reserved
Lucia Aschettino                                                             14

                                PIONEER                                    CONNECTOR




         YOUR COMPARATIVE ADVANTAGE:
YOU'RE A FUTURIST.


You come alive when envisaging possibility. Of
course, your strength is not only about connecting
the right people to achieve those possibilities but                     THE GREATEST VALUE
also about connecting the right ideas, likely in ways                   YOU BRING TO THE
that have never been considered before. If you're not                   TEAM:
leading the drive to realize your idea, you're
introducing people from disparate backgrounds,                          YOU PAINT THE MOST
showing them how their combined talents and                             INCREDIBLE PICTURES
products could produce game-changing innovations.                       OF WHAT IS POSSIBLE,
You value innovation so highly that you need                            INSPIRING US TO
constant exposure to streams of cool ideas, and their                   PURSUE OUR BEST
originators. And while you're not as attached to                        IDEAS.
seeing the ideas actually come to fruition, you love
getting in at ground zero so you can tell the story of
"I was there when..."




                                      ©TMBC 2011, all rights reserved
Lucia Aschettino                                                         15

                             PIONEER                                    CONNECTOR


       YOUR IDEAL CAREER
In the artistic world, we would call you the
"impresario," the person who pulls together a
surprising group of people to create something new
and exciting. You will thrive in a world where the
boundaries of what people are allowed to do are
fluid, and where all people need is a persuasive case                START-UP SITUATIONS
for why their value will be multiplied on this new                   OF ANY KIND CALL
team you are putting together. Start-up situations of                OUT THE BEST IN YOU.
any kind will call out the best in you. For example,
in business, when a new product is to be launched,
you will be the one to pick the team and persuade
each person to sign on. In the world of venture
capital, when a new business is to be started, you
will be the "go-to" for pulling together the right
leadership team. In the military, when an ad hoc
"SWAT" team is required, you will know who to
call to ensure that the team has just the right mix of
skills and experience. Wherever you are, you are the
"instigator."




                                   ©TMBC 2011, all rights reserved
Lucia Aschettino                                                                            16

                                 PIONEER                                    CONNECTOR


      HOW TO WIN AS A LEADER

                                 PIONEER: :CONNECTOR
     Your strength is your optimism. There                   Your strength is your ability to see the
    are so many more ways in which things                    best in us. We sense that, if we stick
    can go wrong than right. You inspire us                  with you, you will make us a vital part
         to bet against this law of averages.                of something significant. And so we are
                                                             drawn to you.




    We love that you are an adventurer, that you take risks. It's exciting for all of us to be swept along on
the discovery. Paint as vivid a picture as you can of the "land of milk of honey." Help us smell the milk,
and taste the honey. Tell us the stories. Show us the heroes of the New World. Use as much detail and
dialogue as you can when telling your stories.

    You create momentum. Put some structure around that energy. Have a daily ritual of connecting
with each department for a stand-up huddle before you get caught up in the day's events. We love the
opportunity to interact with you daily: the positivity you bring to these meetings, though they're brief,
sets us up for the day ahead.

    You always have your head up, and this helps us focus. Why? Because we don't fear being
blindsided (by customers, competition, the economy). Keep us informed of what you see coming next
and how you plan to capitalize on it or circumvent it.

    Show us the practical things we can do to connect with our community. Challenge us to think of new
ways to reach out to our neighbors. Join local charities. Shred our newspapers and ask us to give them to
the SPCA. Tell us to take our old towels to the local firehouse. Can we give our old equipment to
Habitat for Humanity? Can we sponsor or participate in a local sporting event for charity?

    Tell us how important it is to you for our company to be a 'friend in the community.' We all want to
know that we are a part of something bigger than ourselves, a community of people and businesses who
rely on one another. You help us see these connections.




                                        ©TMBC 2011, all rights reserved
Lucia Aschettino                                                                          17

                                PIONEER                                    CONNECTOR


      HOW TO WIN AS A MANAGER

                                PIONEER: :CONNECTOR
    Your strength is your faith in how much                 Your strength is building surprisingly
           further I can go. With you as my                 talented teams. I know I can count on
         manager I keep reaching for more.                  you to do your due diligence when
                                                            cherry-picking new teammates.




   Your optimism is infectious. I can count on you to turn my pessimism into positivity. You're not a
Pollyanna; you give me concrete reasons to believe in better possibilities.

    You take risks with people. I like that you're willing to add someone with unconventional strengths
to the team. I know it's because you want to push us to create something original. Just be sure you
clearly explain how you see the new team member contributing.

   Spontaneous recognition is a powerful practice to keep people engaged, and you're a master. We
never know where you're going to strike next. Be specific about why you're rewarding us, and we'll be
sure to keep doing it.

   Your natural instinct is to look outside the company to the people we are trying to serve—the client.
Remind me of this mission. This seems obvious, but sometimes the details of my own position distract
me.

    I like seeing you out with our clients virtually all the time. The way you engage directly with their
lives, the way you sort out their problems, the way you speak their "language"--all of this reinforces the
ultimate purpose of my job.




                                       ©TMBC 2011, all rights reserved
Lucia Aschettino                                                                          18

                                 PIONEER                                  CONNECTOR


      HOW TO WIN IN CLIENT SERVICE

                                 PIONEER: :CONNECTOR
       Your strength is your confidence that                Your strength is your resourcefulness.
                        things will work out.               You always have some person or some
                                                            idea that can help solve my situation.




    You are knowledgeable. You align yourself with products that you believe will be around for the
long run. Share some of your research to reassure me that I haven't invested in something that is going
to be defunct in a year... or, if you think it will be, tell me how I won't wind up looking stupid.

    You are resilient. If you run into a dead end, you immediately double back and discover a new route.
You just won't give up. While I appreciate your tenacity, I don't necessarily need to see it in action. Set
a time and method to follow up with me. Save my time.

    You start by saying, "I can solve this," which immediately allays my anxiety. Give me two concrete
reasons why you are so confident.

   You leave no stone unturned. I can tell you're working as hard as possible to find solutions for me,
your client. Tell me the steps you're taking. I need to follow your line of thinking.

    You really listen to my needs. You are loyal to your brand, but don't hesitate to introduce an
alternate brand or product if you think it will serve my needs better. I appreciate this because it
reassures me that you care more about my satisfaction than filling a quota.




                                       ©TMBC 2011, all rights reserved
Lucia Aschettino                                                                         19

                                PIONEER                                    CONNECTOR


      HOW TO WIN IN SALES

                                 PIONEER: :CONNECTOR
       Your strength is your resiliency. You                Your strength is your active network of
      will take risks with your clients, show               relationships. Your need to reach out
      them what could be, and bounce back                   and stay current with your network will
     quickly whenever you run into trouble.                 help those you have selected feel valued
                                                            and appreciated.




   When barriers block your progress, you are willing to step out of your comfort zone to take a risk to
win. Your willingness to experiment leads you to offer me creative solutions that your competitors may
miss.

    You will tend to iterate--"Let's try this. All right, that didn't work. Let's try this instead"--as you
work to architect a solution for me. While I appreciate this constant movement forward, I will need you
to define a deadline when you and I can commit to a version or approach we are going to stick to. I do
need some stability.

   Your optimism is infectious. You see possibilities for building business when others are discouraged
by obstacles. Your positive view can inject hope when the team is losing faith. Substantiate the
viability of your view with facts and a concrete plan to deliver.

   As your potential client, I like it when you come around and visit me. You’ve always got something
going on, some news to share about what your company is doing or what is going on in our industry.
Your network offers me access to valuable resources I would not be able to find on my own.

   Always take the time to ensure that the people you introduce me to can really help me. As this
happens more and more, I will see you as more and more credible.




                                       ©TMBC 2011, all rights reserved
Lucia Aschettino                                              20

                         PIONEER                                CONNECTOR


STRENGTHS MAP:

(1) WHAT ARE TWO SITUATIONS IN WHICH YOU FEEL AT YOUR MOST POWERFUL?




(2) WHICH "PHRASES TO DESCRIBE YOURSELF" (FROM BOTH ZONES) RESONATED WITH
YOU MOST?




(3) WHAT NEW TEAM PROJECTS CAN YOU VOLUNTEER TO WORK ON?




(4) WHAT ARE TWO THINGS YOU CAN DO EACH MONTH THAT WILL "FEED" YOUR NEED
FOR "NOVELTY"? (ATTEND CONFERENCES/ROUNDTABLES, ETC.)




(5) WHICH PEOPLE IN YOUR NETWORK WOULD BENEFIT FROM MEETING EACH OTHER AT
THIS TIME? WHY? HOW CAN YOU FACILITATE THESE INTRODUCTIONS?




(6) WHAT TWO ACTIONS CAN YOU TAKE TO EXPAND YOUR CURRENT NETWORK OF
PEOPLE?




                              ©TMBC 2011, all rights reserved

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Aschettino Stand-out Assessment

  • 1. LUCIA ASCHETTINO You paint the most incredible pictures of what is possible, inspiring us to pursue our best ideas. ©TMBC 2011, all rights reserved
  • 2. LUCIA ASCHETTINO You see the world as a friendly place where, around every corner, PIONEER good things will happen. Your distinctive power starts with your optimism in the face of uncertainty. You are a catalyst. Your power lies in your craving to put two CONNECTOR things together to make something bigger than it is now. INFLUENCER You engage people directly and convince them to act. Your power is your persuasion. You are a level-headed person whose power comes from keeping the world in balance, ethically EQUALIZER and practically. You sense other people's feelings and you feel compelled to recognize these feelings, give them a PROVIDER voice and act on them. CREATOR You make sense of the world, pulling it apart, seeing a better configuration, and creating it. You are a practical, concrete thinker who is at your most powerful when reacting to and solving ADVISOR other people's problems. You are the host of other people's emotions. You feel responsible for them, for turning them STIMULATOR around, for elevating them. You are thrilled by the potential you see in each person. Your power comes from learning how to TEACHER unleash it. ©TMBC 2011, all rights reserved
  • 3. The StandOut assessment helps you accelerate your performance by pinpointing your comparative advantage, and showing you actions you can take to capitalize on this advantage. OVERVIEW: The assessment measures how well you match 9 Roles and reveals your lead Role and secondary Role. These top two Roles are the focal point of all your talents and skills and your instinctive way of making a difference in the world. 1) Your Lead and Secondary Roles: In addition to receiving detailed definitions of each Role and where you are at your most powerful, you will learn how to make an immediate impact in the workplace. 4 You'll also get guidance on how to take your performance to the next level and on what traps to watch out for on your strengths journey. 2) Combined Roles: In this section of the report, your top two Roles are combined to give you even more specific advice on how you can win at work. You'll learn your greatest value to your 9 team and get individualized content on how you can be successful as a Leader, as a Manager, in Client Service, and in Sales. 3) Strengths MAP: The Strengths MAP is an action planning form to help you digest your results and determine key action items to leverage your competitive edge. 14 How to Interpret your Results: Understanding your unique advantage is a vital first step in making your greatest 20 possible contribution. Knowing your Roles and following the advice and suggestions revealed in your results will help you intentionally invest your time where you can make the greatest difference and get the greatest recognition. We do recommend highlighting any sections that feel particularly relevant to you as you read you results, as this will help you complete your Strengths MAP. ©TMBC 2011, all rights reserved
  • 4. Lucia Aschettino 4 ROLE 1 PIONEER THE DEFINITION: You begin by asking, "What's new?" You pioneering nature. You are at your best are, by nature, an explorer, excited by when you ask a question no one has asked, things you haven't seen before, people try a technique no one has tried, feel an you haven't yet met. Whereas others are experience few have felt. We need you at intimidated by the unfamiliar, you are your best. You lead us into the intrigued by it. It fires your curiosity and undiscovered country. heightens your senses--you are smarter and more perceptive when you're doing something you've never done before. With What's new?" ambiguity comes risk, and you welcome this. Instinctively you know you are a resourceful person, and since you enjoy calling upon this aspect of yourself, you actively seek out situations where there is no beaten path, where it's up to you to figure out how to keep moving forward. You sense that your appetite for the unknown might be an attempt to fill a void, and some days you wonder what you are trying to prove to yourself. But mostly you leave the questioning and the analyzing to others, and revel in your ©TMBC 2011, all rights reserved
  • 5. Lucia Aschettino 5 PIONEER that you are going where none have gone before YOU, AT YOUR MOST you. In a strange way, obstacles actually invigorate you. POWERFUL You move, move, move. Your life is about You see the world as a friendly place where forward motion and momentum. You are good things can happen. You are not naive, but therefore dismissive of anything that slows you when you think of all the possible outcomes, down. Negative attitudes, complaining, your mind naturally goes to the best of all inefficient rules or processes--you jettison all of possibilities. Your distinctive power starts with these quickly and keep moving forward. On your your optimism. journey you travel light. You have a strong bias for action. You are For you, new is fun. New is unknown, and excited to discover new things, to experience the unknown challenges the status quo and shows new things, and you know this will happen only you different avenues forward. You read deeply if you take the first step. within and around your subject so that you can be the first to encounter new techniques, trends You don't neglect the need to learn and gather and technologies. information--since you are an explorer at heart, you like learning new things. It's more that you "Pattern interrupts" of any kind--new ideas, believe that action is the very best way to learn. new goals, new projects, new people--all of these What is around the next corner? The only way to grab your attention. Can they keep your know for sure is to walk around the next corner. attention? Well, that's another matter. Ambiguity? Uncertainty? Risk? None of Other people are drawn to you because of these bothers you too much. You are comfortable your forward motion. You are clearly on a with gaps in your knowledge, with an incomplete mission of discovery, and we want to join you on set of facts, because, with your optimistic it. Who knows what we might find, and who mindset, you tend to fill in the gaps with might benefit? positives. You love beginnings. At the start, as you imagine where events might take you, you feel the excitement ripple through you, sharp impulses, nudging, pushing, impelling you to act. As you move off the beaten path you are fully aware that you will meet obstacles, but, for you, these obstacles are part of the fun, a sure sign ©TMBC 2011, all rights reserved
  • 6. Lucia Aschettino 6 PIONEER For many people, the opposite is true. PHRASES TO Know that you will always be an exciting, and sometimes disruptive, addition to the team. DESCRIBE YOURSELF To ensure you lean more toward the "exciting" end of the spectrum, make sure you tie your new "I love taking the first step. As long as I can ideas, your new tools and technologies, to a remember I was this way. When I was in problem your team is trying to solve. Show school..." others how your new "toy" can help them get what they want. "'Try it and let's see what happens.' That's my motto." You can immediately help a team get unstuck. So, to gain your team's goodwill, seek "I find I learn best when I experiment." out a roadblock they've hit and give it the full force of your "Well, why don't we try this?" or "Have you thought about going around this "People see me as persistent. I just keep way?" questions. Make sure your ideas are moving forward." practical, stay with it, keep pushing to find a path of least resistance forward and they will "I'm one of the most resilient people I know. I remember it and thank you for it. bounce back fast. For example..." You are curious first, critical second. Most "I am constantly reading up on the latest people are the other way around. So lead with research and trends. Here are a couple of things this open-mindedness. When someone presents that are intriguing me right now about our a new plan, help them run with it by asking business..." questions and supplying them with the sort of detail that naturally occurs to you when you're "I've got to say I'm a great recruiter. I can get thinking about the future. Do this often with your almost anyone excited about coming on the colleagues and you will come across as both journey with me." calming--they won't worry that you will stamp out their fragile new idea--and inspirational--you will help them see an increasingly vivid picture HOW TO MAKE AN of what might be. IMMEDIATE IMPACT Because you see little benefit in "if only" thinking, you can help your new colleagues move You are not threatened by change or on from past struggles or failures. Whenever uncertainty, so put yourself in the middle of it. they lapse into deep post-mortems, take it upon Seek it out. Your confidence will rise, your yourself to describe what good might happen judgments will be sound, and you'll feel alive. the next time around. Soon they will look to ©TMBC 2011, all rights reserved
  • 7. Lucia Aschettino 7 PIONEER you, whether overtly or not, to redirect the team's easy-to-answer-question, such as "Well, if we focus forward. had already changed it, what would the new way look like?" This won't save you every time--some people will always be suspicious of your HOW TO TAKE YOUR optimism--but assuming that the change has already been made may help others break PERFORMANCE TO THE through their initial inertia. NEXT LEVEL Find ways to showcase how your innovations have succeeded in creating new You see the New World and are excited by its business opportunities or new products. These mysteries. This makes you a potential leader of examples of how inquisitiveness turns into others. But remember, to get others to join you performance will give people more certainty, and on your mission you have to describe this New so they will become increasingly tolerant, and World as vividly as you can. The more detail you even supportive of your pioneering spirit. give people, the more certainty they'll have, and the more likely they'll be to put aside their anxiety about the unknown, and follow you. So, Since you are curious first, critical second, before you embark on your mission, get your you could make a fantastic mentor. You allow details together and practice your descriptions people to show you their best, reveal to you their of what they will discover, and how they will dreams, and your instinct is to take the ride with benefit if they sign up. them, asking one question after another, each question carrying them along a little further, a little faster. Yes, at some point, as an experienced You have a natural instinct for change. It will pioneer, you should bring your critical thinking serve you well to "bottle" that instinct. Work to bear on their dreams. Nonetheless, what's truly out a formula that captures your natural powerful about you as a mentor is your instincts for how to handle uncertainty. Turn willingness to let young talent run. them into a clear process that other, less risk-oriented people can follow. In your career you will meet change often. Your "formula" can ensure that you have a turn-key method for WHAT TO WATCH rallying and focusing the people around you. OUT FOR Practice and get comfortable with a few You will always be intrigued by what's new, phrases that express your natural optimism, but you don't want to give the impression that without making you sound like a reckless fool or you are simply distracted by the next shiny new a naive idealist. For example, when colleagues object. So, to avoid this reputation while still say, "We can't change the way we've always exposing yourself to the novelty you need, done it," instead of saying, "Yes we can. Just try commit yourself to a disciplined schedule of it," ask a non-threatening, "inquisitiveness." For example, pick three great ©TMBC 2011, all rights reserved
  • 8. Lucia Aschettino 8 PIONEER conferences a year to attend. Or, once a month, be sure to acknowledge explicitly the time and host a "what's next?" roundtable. Or build an effort required to pull off your grand scheme. "innovators" social community within your By doing this you'll appear more substantive and, organization. Any one of these will (a) help you at the same time, more considerate. feel spirited and alive, and (b) give credibility and rigor to your "bright-shiny-object" curiosity. You find it relatively easy to press the "clear" button and move on. Others don't. They struggle to let go of past struggles, and they find certainty and even clarity from sifting through these struggles, and finding the lessons. You may never truly understand this kind of thinking, but it does serve some people quite well. If you work with people who need to look back before they can look forward, learn to be patient with them. Allow them the time to sift and reflect. If you push on before they've had this reflection time, they'll never be fully committed to your mission. You have more tolerance for ambiguity than most people. Know that others may mistrust your blithe reassurances about the future. These people need more from you than just "Trust me. It'll be great." First, they need a clear picture of why and how the platform they are standing on is burning--this will show them the necessity for action, now. And second, they will need a detailed description of what the platform on which you are asking them to leap looks like and feels like. Get good at providing people both of these pictures. Possibility thinking comes so easily to you that to others it can sometimes look as though you haven't thought through all the details of what needs to be done to make the possibility real. Or worse, that you haven't appreciated how much effort it will take to execute this possibility. So, to avoid this misunderstanding, ©TMBC 2011, all rights reserved
  • 9. Lucia Aschettino 9 ROLE 2 CONNECTOR THE DEFINITION: You begin by asking, "Whom can I catalogued, and positioned somewhere connect?" You see the world as a web of within this network--each person with a relationships, and you are excited by the link to at least one other person, and each prospect of connecting people within your with an open port for another link to be web. Not because they will like each added. People are drawn to you because other--though they might--but rather you are so obviously passionate about because of what they will create together. their particular expertise, and because you Your mantra is "One and one makes have so many practical ideas about how three." Or thirty. Or three hundred. On their expertise can be combined with your most optimistic days, you see almost others. You enliven and enlarge others' no limit to what people with different vision of who they are and what they can strengths and perspectives can create achieve. You are a connector, weaving together. You are a naturally inquisitive people together into the fabric of person, always asking questions about something much larger and more each person's background, experience, and significant than themselves. skills. You know instinctively that each person brings something unique and distinct to the table, something, no matter Whom can I connect?" how small, that might prove to be the vital ingredient. In your head, or in your contacts, you store a large network of people whom you've met, learned about, ©TMBC 2011, all rights reserved
  • 10. Lucia Aschettino 10 CONNECTOR able to position him so that he links up with YOU, AT YOUR MOST others--either inside or outside the organization. POWERFUL You are a researcher of facts, technologies and products. Each new thing you learn is raw You think in terms of possibilities. "Wouldn't material. You can use it to make some new it be great if we linked up this person with that concoction of people/products/ideas. person?" You are resourceful. When your back is You are a multiplier, always trying to put two against the wall you are sure that you will know things together to make something bigger and someone you can call. Your "tool box" of people better than it is now. is big and always getting bigger. Your chief impact is through your sense of Your resourcefulness gives you an aura of what could be, your excitement about the confidence. And of optimism. You have a combination of people, or of people plus strongly positive outlook--about the world and technologies/projects/ideas. about people in general. You just know that, with enough thought, you will be able to dredge You create culture change, not because you your memory banks and find someone who can talk "culture" but rather because you bring people get it done. together in order to get something done--you sense that there's no better way to get people to Others are drawn to you. They are drawn to trust one another than to have them do work you because they see that you are looking for together. their best qualities. They are drawn to you because you will connect them with people who You bring new people onto a team quickly. can complement them. They are drawn to you Because you are able to "ramp up" people so fast, because you find ways in which they can be you make teams and organizations stronger, useful. quicker. You are winning and persuasive. People tend You are a catalyst. You speed up the reaction to do what you ask of them because you excel at between two people, or two groups, or between a painting the picture of "what could be." particular person and a particular challenge. You are a researcher of people. You are intrigued by people's unique qualities and talents, and so when you meet someone, you delve deep, asking one question after another. The more you understand about this person, the better you'll be ©TMBC 2011, all rights reserved
  • 11. Lucia Aschettino 11 CONNECTOR You're lucky. You're a fast starter. Your natural instincts cause you to reach out and PHRASES TO connect with your new colleagues. Your genuine interest in them will doubtless endear you to DESCRIBE YOURSELF them. So begin by letting these instincts run. "I am fascinated by people's strengths and Start building your own private "scouting gifts." report" on your new network. For each person, capture what you've learned about his or "I'm really good at figuring out who should her particular area of expertise, or interest, or work together and why they would work well experience, and your initial thoughts about where together." he or she adds the greatest value to the team. "I'm a collector. I collect information about Find an opportunity to surprise a colleague people and store it away so that I always know with how useful your network is. Most people who to call. For example..." don't continually add people to their mental list of potential resources and so won't have many "I love pulling people together from all parts people whom they can call on to help them get of the organization for a special project. Here's something done or solve a problem. But you do. how I did it in my last role..." So as soon as you can find the right situation, pull out your "Rolodex" and offer just the right person/expert who can help solve a pressing "The most important thing to me is speed. I problem. want to get myself up to speed on any new subject really quickly, and I want to find the right person to connect to this subject really quickly." Once you feel you've had the chance to display your resourcefulness, it will be time to flex your "possibility-thinking" muscles (don't "I get a kick out of 'wouldn't it be great if...' try this before you've established your credibility kind of thinking. I'm always cooking up new or others may reject your ideas as presumptuous). projects and plans." What's powerful about you is that the possibilities you see in your head are not "I think I'm effective at persuading people to theoretical. Instead you think in terms of put aside their differences and join forces to get practical realities, as in "Let's put this person something done together." with that person and then focus them on this particular project." Your ideas might not necessarily be accepted immediately, but HOW TO MAKE AN persevere. Keep offering up these "what-if" scenarios. Soon your colleagues will come to rely IMMEDIATE IMPACT on you as source of practical ideas. ©TMBC 2011, all rights reserved
  • 12. Lucia Aschettino 12 CONNECTOR Be sure to target your "what-if" ideas up with a new mission, a new possibility. toward solving existing problems, rather than creating something utterly new. People tend to be Discipline yourself to connect someone to immediately grateful to problem-solvers. And, in something every day. For example, send an contrast, people are initially suspicious of e-mail a day beginning, "I thought of you when I innovators. read this..." and then include a line or two about how this particular person might benefit or learn Always keep your social networking from what you sent her. We rely on you for platforms up to date with fresh and vivid practical possibility thinking, so be sure to draw content. You're inclined to do this anyway, but a clear connection between what you sent and sometimes, as we all do, you get distracted by the what the person might be able to do with it. other demands in your life. We will come to rely on you, as the Connector among us, to maintain To expand your network,go beyond your the web of our relationships. (If keeping three or usual haunts and gatherings. Once or twice a four platforms up to date proves too much of a year, sign up for an exciting group experience--a time-drain, configure one platform so that it cycling trip, a charity walk, a river rafting updates all the others.) expedition--and go alone. Given your nature, it's almost guaranteed that you'll encounter someone who'll spark an idea of a new connection you can HOW TO TAKE YOUR make. PERFORMANCE TO THE People are always going to be attracted to you NEXT LEVEL because of the possibilities you see in them and in what they can create with others. Become better at describing these possibilities--more Stay attentive. Wherever you go there's the vivid in your descriptions, more detailed in your chance to make a connection. Interesting people explanations of why and how two people will are everywhere, not just at work or at complement one another so well--and you will professional gatherings, but sitting next to you on grow to be extraordinarily effective at getting the plane, at your child's birthday party, at the people to act on your ideas. church planning meeting. When you are researching a subject, find the You are inspired by extremely talented ultimate article, book or paper, read the people, so try to find at least two groups of bibliography, identify the most frequently quoted experts in which you can play a leadership or sources and then reach out to these sources and organizing role. It doesn't really matter what the get to know them. group's expertise is. What's invigorating for you is hearing the discussions, listening to the different viewpoints of these "masters." Listen Obviously everyone within your network long enough and you will almost certainly come does not have the same level of influence--some ©TMBC 2011, all rights reserved
  • 13. Lucia Aschettino 13 CONNECTOR are higher-leverage than others. Identify the the other, and what you think might be possible if highest-leverage people in your web and they worked together. People are busy and it's discipline yourself to have a meaningful hard to get their attention. Nothing succeeds in conversation with them each month. grabbing attention quite as well as detail. Always act on the assumption that Ask permission before you connect people. people--even very accomplished, famous Each of us is protective of our time. If you are people--want to connect with you. If you've been careless or haphazard in linking up people, they impressed by a product, find out the inventor and may come to see you as a danger to their time, call him up. If you've enjoyed a book, reach out and wall themselves off from you and your ideas. to the author. Of course, they may not respond immediately, but with each e-mail or note from Don't become a "forwarder." Never send you, you are inching them toward the threshold out a mass e-mail in the hopes that someone, when they will. And even if your "reach-outs" somewhere within your network will benefit are never returned, rest assured that the person is from it. This is the laziest form of network reading them, and appreciating them, and that, if building. It reveals to us that you see us as an nothing else, your interest will encourage them to undifferentiated mass of people. This will annoy create more. us. Try not to get disappointed if people don't WHAT TO WATCH call you back. Some people need a lot of OUT FOR nudging before they will respond to your invitations. So long as each "reach-out" is done with detail--"Here's exactly what I was The difference between a name-dropper and a thinking"--each nudge will come across as network-builder is follow-up. What's powerful respectful, and will move them just a little bit about you isn't who is in your network, it's your closer to responding. ability to link up seemingly unconnected people within your network to make something happen. People will get excited When you are identifying high-leverage when you tell them you know someone who can people within your network, remember that, help them; they will get disappointed when you sometimes, the most important person in an don't make the call. Their disappointment will organization--be it a company, a community start to tarnish your reputation. group, or a "movement"--is the number two. The number one might be the original idea guy, the visionary, the rallying point. But the second When you connect people, do it well. This person to join the "movement" is actually the means be detailed and specific. When you person whose connections run deeper into the introduce people to one another, paint a vivid organization. This is the person you need to picture of the strengths or experiences of each know if you want to make things happen. person, why you think each person complements ©TMBC 2011, all rights reserved
  • 14. Lucia Aschettino 14 PIONEER CONNECTOR YOUR COMPARATIVE ADVANTAGE: YOU'RE A FUTURIST. You come alive when envisaging possibility. Of course, your strength is not only about connecting the right people to achieve those possibilities but THE GREATEST VALUE also about connecting the right ideas, likely in ways YOU BRING TO THE that have never been considered before. If you're not TEAM: leading the drive to realize your idea, you're introducing people from disparate backgrounds, YOU PAINT THE MOST showing them how their combined talents and INCREDIBLE PICTURES products could produce game-changing innovations. OF WHAT IS POSSIBLE, You value innovation so highly that you need INSPIRING US TO constant exposure to streams of cool ideas, and their PURSUE OUR BEST originators. And while you're not as attached to IDEAS. seeing the ideas actually come to fruition, you love getting in at ground zero so you can tell the story of "I was there when..." ©TMBC 2011, all rights reserved
  • 15. Lucia Aschettino 15 PIONEER CONNECTOR YOUR IDEAL CAREER In the artistic world, we would call you the "impresario," the person who pulls together a surprising group of people to create something new and exciting. You will thrive in a world where the boundaries of what people are allowed to do are fluid, and where all people need is a persuasive case START-UP SITUATIONS for why their value will be multiplied on this new OF ANY KIND CALL team you are putting together. Start-up situations of OUT THE BEST IN YOU. any kind will call out the best in you. For example, in business, when a new product is to be launched, you will be the one to pick the team and persuade each person to sign on. In the world of venture capital, when a new business is to be started, you will be the "go-to" for pulling together the right leadership team. In the military, when an ad hoc "SWAT" team is required, you will know who to call to ensure that the team has just the right mix of skills and experience. Wherever you are, you are the "instigator." ©TMBC 2011, all rights reserved
  • 16. Lucia Aschettino 16 PIONEER CONNECTOR HOW TO WIN AS A LEADER PIONEER: :CONNECTOR Your strength is your optimism. There Your strength is your ability to see the are so many more ways in which things best in us. We sense that, if we stick can go wrong than right. You inspire us with you, you will make us a vital part to bet against this law of averages. of something significant. And so we are drawn to you. We love that you are an adventurer, that you take risks. It's exciting for all of us to be swept along on the discovery. Paint as vivid a picture as you can of the "land of milk of honey." Help us smell the milk, and taste the honey. Tell us the stories. Show us the heroes of the New World. Use as much detail and dialogue as you can when telling your stories. You create momentum. Put some structure around that energy. Have a daily ritual of connecting with each department for a stand-up huddle before you get caught up in the day's events. We love the opportunity to interact with you daily: the positivity you bring to these meetings, though they're brief, sets us up for the day ahead. You always have your head up, and this helps us focus. Why? Because we don't fear being blindsided (by customers, competition, the economy). Keep us informed of what you see coming next and how you plan to capitalize on it or circumvent it. Show us the practical things we can do to connect with our community. Challenge us to think of new ways to reach out to our neighbors. Join local charities. Shred our newspapers and ask us to give them to the SPCA. Tell us to take our old towels to the local firehouse. Can we give our old equipment to Habitat for Humanity? Can we sponsor or participate in a local sporting event for charity? Tell us how important it is to you for our company to be a 'friend in the community.' We all want to know that we are a part of something bigger than ourselves, a community of people and businesses who rely on one another. You help us see these connections. ©TMBC 2011, all rights reserved
  • 17. Lucia Aschettino 17 PIONEER CONNECTOR HOW TO WIN AS A MANAGER PIONEER: :CONNECTOR Your strength is your faith in how much Your strength is building surprisingly further I can go. With you as my talented teams. I know I can count on manager I keep reaching for more. you to do your due diligence when cherry-picking new teammates. Your optimism is infectious. I can count on you to turn my pessimism into positivity. You're not a Pollyanna; you give me concrete reasons to believe in better possibilities. You take risks with people. I like that you're willing to add someone with unconventional strengths to the team. I know it's because you want to push us to create something original. Just be sure you clearly explain how you see the new team member contributing. Spontaneous recognition is a powerful practice to keep people engaged, and you're a master. We never know where you're going to strike next. Be specific about why you're rewarding us, and we'll be sure to keep doing it. Your natural instinct is to look outside the company to the people we are trying to serve—the client. Remind me of this mission. This seems obvious, but sometimes the details of my own position distract me. I like seeing you out with our clients virtually all the time. The way you engage directly with their lives, the way you sort out their problems, the way you speak their "language"--all of this reinforces the ultimate purpose of my job. ©TMBC 2011, all rights reserved
  • 18. Lucia Aschettino 18 PIONEER CONNECTOR HOW TO WIN IN CLIENT SERVICE PIONEER: :CONNECTOR Your strength is your confidence that Your strength is your resourcefulness. things will work out. You always have some person or some idea that can help solve my situation. You are knowledgeable. You align yourself with products that you believe will be around for the long run. Share some of your research to reassure me that I haven't invested in something that is going to be defunct in a year... or, if you think it will be, tell me how I won't wind up looking stupid. You are resilient. If you run into a dead end, you immediately double back and discover a new route. You just won't give up. While I appreciate your tenacity, I don't necessarily need to see it in action. Set a time and method to follow up with me. Save my time. You start by saying, "I can solve this," which immediately allays my anxiety. Give me two concrete reasons why you are so confident. You leave no stone unturned. I can tell you're working as hard as possible to find solutions for me, your client. Tell me the steps you're taking. I need to follow your line of thinking. You really listen to my needs. You are loyal to your brand, but don't hesitate to introduce an alternate brand or product if you think it will serve my needs better. I appreciate this because it reassures me that you care more about my satisfaction than filling a quota. ©TMBC 2011, all rights reserved
  • 19. Lucia Aschettino 19 PIONEER CONNECTOR HOW TO WIN IN SALES PIONEER: :CONNECTOR Your strength is your resiliency. You Your strength is your active network of will take risks with your clients, show relationships. Your need to reach out them what could be, and bounce back and stay current with your network will quickly whenever you run into trouble. help those you have selected feel valued and appreciated. When barriers block your progress, you are willing to step out of your comfort zone to take a risk to win. Your willingness to experiment leads you to offer me creative solutions that your competitors may miss. You will tend to iterate--"Let's try this. All right, that didn't work. Let's try this instead"--as you work to architect a solution for me. While I appreciate this constant movement forward, I will need you to define a deadline when you and I can commit to a version or approach we are going to stick to. I do need some stability. Your optimism is infectious. You see possibilities for building business when others are discouraged by obstacles. Your positive view can inject hope when the team is losing faith. Substantiate the viability of your view with facts and a concrete plan to deliver. As your potential client, I like it when you come around and visit me. You’ve always got something going on, some news to share about what your company is doing or what is going on in our industry. Your network offers me access to valuable resources I would not be able to find on my own. Always take the time to ensure that the people you introduce me to can really help me. As this happens more and more, I will see you as more and more credible. ©TMBC 2011, all rights reserved
  • 20. Lucia Aschettino 20 PIONEER CONNECTOR STRENGTHS MAP: (1) WHAT ARE TWO SITUATIONS IN WHICH YOU FEEL AT YOUR MOST POWERFUL? (2) WHICH "PHRASES TO DESCRIBE YOURSELF" (FROM BOTH ZONES) RESONATED WITH YOU MOST? (3) WHAT NEW TEAM PROJECTS CAN YOU VOLUNTEER TO WORK ON? (4) WHAT ARE TWO THINGS YOU CAN DO EACH MONTH THAT WILL "FEED" YOUR NEED FOR "NOVELTY"? (ATTEND CONFERENCES/ROUNDTABLES, ETC.) (5) WHICH PEOPLE IN YOUR NETWORK WOULD BENEFIT FROM MEETING EACH OTHER AT THIS TIME? WHY? HOW CAN YOU FACILITATE THESE INTRODUCTIONS? (6) WHAT TWO ACTIONS CAN YOU TAKE TO EXPAND YOUR CURRENT NETWORK OF PEOPLE? ©TMBC 2011, all rights reserved