Case Study: How to double your leads by understanding human behaviourRyosei Kurihara
Case study by https://leadformly.com/ on how applying 3 behavioural science frameworks to http://brokernotes.co/ a finance affiliate website led to a 200%+ increase in leads.
3 frameworks include:
Cognitive biases
Fogg behaviour model
Lift Model by WiderFunnel
References
http://bjfogg.com/fbm_files/page4_1.pdf
http://www.widerfunnel.com/lift-model/
http://conversionxl.com/how-to-use-behavioral-design-for-boosting-conversions-using-the-fogg-behavior-model/
http://www.bjfogg.com/
http://uk.businessinsider.com/cognitive-biases-that-affect-decisions-2015-8
Case Study: How to double your leads by understanding human behaviourRyosei Kurihara
Case study by https://leadformly.com/ on how applying 3 behavioural science frameworks to http://brokernotes.co/ a finance affiliate website led to a 200%+ increase in leads.
3 frameworks include:
Cognitive biases
Fogg behaviour model
Lift Model by WiderFunnel
References
http://bjfogg.com/fbm_files/page4_1.pdf
http://www.widerfunnel.com/lift-model/
http://conversionxl.com/how-to-use-behavioral-design-for-boosting-conversions-using-the-fogg-behavior-model/
http://www.bjfogg.com/
http://uk.businessinsider.com/cognitive-biases-that-affect-decisions-2015-8