As Media Studies
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This document discusses key concepts in media studies including genre, representation, audience, institution, narrative, mise-en-scene, conventions, and movie poster conventions. It defines these terms and provides examples of how they are used to analyze different forms of media. Mise-en-scene is described as referring to all visual elements of a scene including set design, lighting, space, costume, and makeup. Conventions are defined as agreed upon standards or norms.
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Media assessmet 5
1) Males mainly watch thriller films because most females do not like the themes of rape, kidnap, and murder often portrayed.
2) Other motives for watching thrillers include feeling intense emotions, witnessing violations of social norms, experiencing violent entertainment, and feeling physiological arousal.
3) Independent film distributors have lower budgets than major studios and distribute films made outside the major studios with unknown actors and directors. Their marketing relies on word-of-mouth while major distributors use widespread advertising. Independent films also have more limited production quality.
Theory
The document discusses several media theorists and their work. It summarizes Steve Neale's genre theory, focusing on how genres rely on repetition and difference. It also outlines Andrew Goodwin's six key features of music videos. Finally, it briefly describes Tzvetan Todorov and Vladimir Propp's narrative theories, including Todorov's five stages of conventional narratives and Propp's identification of character types or spheres of action.
AS Media Evaluation Question 3
BlumHouse would be the media institution to distribute the media product because it specializes in distributing films in cinemas, on DVD, and through streaming sites like Netflix and Hulu. A media institution such as BlumHouse funds films by producers and directors and then distributes them for audiences to consume through various channels like theaters, home video, soundtracks, and streaming platforms.
Key words
This document defines key terms used in media studies, including:
- Anchorage, which refers to how meaning is fixed in media products.
- Alignment, which is how a media product positions the audience in relation to what they are shown.
- Anti-hero, which is a central character who lacks conventional heroic qualities.
- Audience, which can refer to size, age, interests and other demographic factors.
Introduction to Unit 2: Film Promotion
This document provides an overview of an assignment on film promotion. It will cover key concepts related to film posters and trailers, differences between mainstream and independent films, and how posters and trailers are used to promote films. The assignment tasks will include analyzing a film poster and trailer, creating an original film idea, designing a poster and storyboard, and evaluating the storyboard, poster, and other works. It also outlines some common conventions for film posters, such as including eye-catching images of characters or settings, the film title, a tagline, names of important people, and production details.
Key Terms
This document defines several key media terminology concepts. It explains that genre refers to the type or category of a media product, and genres develop based on patterns and conventions within films and programs that become recognizable to audiences over time. Hybrid genres mix two or more genres, while sub-genres are subsets within a genre that share some conventions but also have unique conventions. The document also defines target audiences, audience appeal, and media institutions as the companies responsible for producing, distributing, marketing and presenting media to audiences. Genre is important to both audiences and institutions for organizing, promoting and appealing to audiences.
Question 1 B Genre
This document provides guidance on answering exam questions about genre for a media production. It defines genre as having common conventions around themes, settings, form, and style. It discusses several genre theorists and their perspectives. It also provides examples of genres like thriller films and music videos. It prompts the reader to think about how they conformed to or challenged conventions in their own work.
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Media assessmet 5
1) Males mainly watch thriller films because most females do not like the themes of rape, kidnap, and murder often portrayed.
2) Other motives for watching thrillers include feeling intense emotions, witnessing violations of social norms, experiencing violent entertainment, and feeling physiological arousal.
3) Independent film distributors have lower budgets than major studios and distribute films made outside the major studios with unknown actors and directors. Their marketing relies on word-of-mouth while major distributors use widespread advertising. Independent films also have more limited production quality.
Theory
The document discusses several media theorists and their work. It summarizes Steve Neale's genre theory, focusing on how genres rely on repetition and difference. It also outlines Andrew Goodwin's six key features of music videos. Finally, it briefly describes Tzvetan Todorov and Vladimir Propp's narrative theories, including Todorov's five stages of conventional narratives and Propp's identification of character types or spheres of action.
AS Media Evaluation Question 3
BlumHouse would be the media institution to distribute the media product because it specializes in distributing films in cinemas, on DVD, and through streaming sites like Netflix and Hulu. A media institution such as BlumHouse funds films by producers and directors and then distributes them for audiences to consume through various channels like theaters, home video, soundtracks, and streaming platforms.
Key words
This document defines key terms used in media studies, including:
- Anchorage, which refers to how meaning is fixed in media products.
- Alignment, which is how a media product positions the audience in relation to what they are shown.
- Anti-hero, which is a central character who lacks conventional heroic qualities.
- Audience, which can refer to size, age, interests and other demographic factors.
Introduction to Unit 2: Film Promotion
This document provides an overview of an assignment on film promotion. It will cover key concepts related to film posters and trailers, differences between mainstream and independent films, and how posters and trailers are used to promote films. The assignment tasks will include analyzing a film poster and trailer, creating an original film idea, designing a poster and storyboard, and evaluating the storyboard, poster, and other works. It also outlines some common conventions for film posters, such as including eye-catching images of characters or settings, the film title, a tagline, names of important people, and production details.
Key Terms
This document defines several key media terminology concepts. It explains that genre refers to the type or category of a media product, and genres develop based on patterns and conventions within films and programs that become recognizable to audiences over time. Hybrid genres mix two or more genres, while sub-genres are subsets within a genre that share some conventions but also have unique conventions. The document also defines target audiences, audience appeal, and media institutions as the companies responsible for producing, distributing, marketing and presenting media to audiences. Genre is important to both audiences and institutions for organizing, promoting and appealing to audiences.
Question 1 B Genre
This document provides guidance on answering exam questions about genre for a media production. It defines genre as having common conventions around themes, settings, form, and style. It discusses several genre theorists and their perspectives. It also provides examples of genres like thriller films and music videos. It prompts the reader to think about how they conformed to or challenged conventions in their own work.
Question1b genre
This document provides guidance on answering a question about genre for a media production assessment. It defines genre as having common conventions around themes, settings, form, and style. It discusses several genre theorists and their perspectives. It also provides examples of common elements in music video openings and genres. It prompts thinking about how one's own work conformed to or challenged genre conventions.
Company idents
This document defines corporate identity and discusses film distributors and production companies. It notes that a film distributor is responsible for marketing and deciding the release date and presentation of a film to the public, often receiving credit, while a production company handles budgeting, staffing, fundraising, and the overall production process. Production companies are commonly owned by or partner with larger media companies.
Media Language: Print Media
This document outlines learning objectives and activities for a media language class. The class will explore conventions of print media like newspapers, magazines, and advertisements. Students will analyze CD covers, magazines, and film posters by commenting on aspects like color, font, images, and target audience. They will then present their analysis and write a 500-word homework assignment analyzing one media text. The learning objectives are to explore print media conventions and apply semiotics to print media.
Media language all
This document provides an overview of key concepts related to analyzing media language. It defines media language as the codes, conventions, and techniques used to generate meaning in media texts. These include technical elements like camerawork, editing, and mise-en-scène as well as symbolic and written elements. The document also discusses several theorists and how concepts like denotation/connotation, realism, and McLuhan's "the medium is the message" can be applied when analyzing media language. Students are advised to use terminology around signs, codes, and conventions when evaluating how meaning is constructed through media language in different texts.
MIL WEEK 7.pptx
Here are the key steps to creating your gender empowerment advertisement:
1. Conduct audience analysis - Research your target audience's demographics, psychographics, values etc.
2. Choose an appropriate medium - Select print, television, radio etc based on your audience and message.
3. Develop your message - Craft an empowering narrative that inspires and motivates your audience.
4. Apply codes and conventions - Incorporate symbolic, technical, written codes and form/genre conventions suiting your medium.
5. Consider stakeholders - Engage relevant organizations supporting your cause.
6. Pre-test and refine - Pilot test your ad and refine based on feedback before release.
7. Evaluate
Hollywood golden era and contemporary Hollywood 1
The document provides information about the film industry, including:
1) The Golden Era of Hollywood spanned from the late 1920s to the late 1960s, known for its narrative and visual style and popularity of American films. Studios created genre movies on a production line system and had stable stars under contract.
2) Blockbusters are high-budget films aimed at mass audiences, associated with marketing strategies and merchandise that determine studios' fortunes.
3) Vertical integration allows a studio to control production, distribution, and exhibition of a film, while horizontal integration means a conglomerate owns multiple media companies.
L4 Genre
1. Genre is a way of categorizing texts that defines codes and conventions to structure meaning and set audience expectations. It is constructed through visual and aural signs.
2. Genres are not fixed but rather dynamic processes that are historically and culturally specific. They are constantly evolving through negotiation and change.
3. Categorizing films into genres allows producers to follow templates, distributors to market to audiences, and audiences to predict narratives based on familiar conventions. This satisfies audiences through a sense of cultural capital and correctly predicting outcomes.
Film Production Cycle
The key stages of the film process are production, distribution, marketing, and exhibition/consumption.
During production, a production company creates the film through pre-production, production, and post-production. Distribution involves releasing and sustaining the film in the marketplace through techniques like wide release, platform release, and limited release. Marketing employs strategies such as trailers, advertisements, publicity events, and product tie-ins to promote the film. Finally, exhibition makes the film experience available to audiences through cinema screenings and home media like DVDs, streaming, and TV broadcasts.
FM2 Booklet Part 1
This document provides information about a British and American Film Topics summer examination for a course. It outlines the three sections of the exam, with Section B focusing on British film topics taught by Mrs. Raji. This section will focus on the horror genre, key elements of narrative and representation, and expectations for understanding two detailed case study films. The document also provides definitions and explanations of genre, codes and conventions, and how they construct meaning and audience experience. Key concepts for film analysis like institutions, representations, and ideology are also introduced.
FM2 Booklet Part 1
Here are some key narrative features that are distinctive in many horror films:
- Non-linear/flashback storytelling that builds mystery and tension.
- Isolation of characters in remote/confined settings that heightens their vulnerability.
- A "final girl" protagonist who is often the last survivor.
- Jump scares and suspenseful build ups that startle the audience.
- Gore and graphic violence used to shock or disturb viewers.
- Twist endings or reveals that subvert expectations.
- Ambiguous or open-ended conclusions that leave threats still lingering.
- Moral or social commentary on issues like sexuality, drugs, or changing social values.
Focusing
Film distribution 2
Film distribution involves making a movie available for audiences to view through festivals, markets, and selling the film to television channels and airlines. The film distributor identifies the target audience that will most appeal to the film's genre or storyline in order to connect the film to the largest audience possible and maximize profits. The distribution process includes developing the film idea, securing financing, producing the movie, licensing the film to a distribution company who makes copies and shows it to potential buyers like theaters to lease for a number of weeks until the financial costs are covered.
1 digi film production
This document provides an overview of the film production process. It discusses the key stages of filmmaking including development, pre-production, production, and post-production. In the development stage, an idea is turned into a script. Pre-production involves hiring a crew, selecting locations, and building sets. During production, filming takes place. Post-production is when the film is edited and additional visual and audio elements are added to complete the movie. The document also outlines some of the most important roles in the filmmaking process such as producer, director, cinematographer, and editor.
1 digi film production
This document provides an overview of the film production process. It discusses the key stages of filmmaking including development, pre-production, production, and post-production. In the development stage, an idea is turned into a script. Pre-production involves hiring a crew, selecting locations, and building sets. During production, filming takes place. Post-production is when the film is edited and additional visual and audio elements are added to complete the movie. The document also outlines some of the most important roles in the filmmaking process such as producer, director, cinematographer, and editor.
Film institutions and audiences lesson 2 focus on Disney
Disney considers several key factors before making a film to ensure it will be profitable and attract audiences. These include whether the film will make a profit, whether it will appeal to audiences, and how audiences may react to and engage with the film. Disney analyzes audience expectations, knowledge, identification, and placement to predict audience response. Disney also uses various strategies like franchises, remakes, and synergy between its divisions to guarantee revenue from new films.
Comparing my poster to conventional posters
The document discusses the conventions of film posters and compares the poster the author created to these conventions. It notes that conventional posters usually feature a prominent photo or image, typography suited to the theme that is easily recognizable, and lasting appeal/recognizability. They also often include reviews and present institutional information like the director at the bottom. The author then explains how their poster follows these conventions by using a edited central photo, custom but DIY-style typography, easily recognizable iconography and colors, relevant reviews, and institutional info at the bottom in a conventional font.
Film institutions and audiences
The document discusses the film industry process from development through distribution. It begins with the four main stages of a film: production, distribution, marketing, and exhibition. Production includes developing the script, pre-production, shooting, and post-production. Distribution gets the film to audiences through deals with cinemas. Marketing promotes the film. Exhibition is how audiences view the film. The six major Hollywood studios that dominate the industry through ownership are Disney, Warner Bros., Fox, Universal, Sony, and Paramount. Ownership occurs through horizontal integration of acquiring similar companies, and vertical integration of owning all aspects of filmmaking under one parent company.
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Question1b genre
This document provides guidance on answering a question about genre for a media production assessment. It defines genre as having common conventions around themes, settings, form, and style. It discusses several genre theorists and their perspectives. It also provides examples of common elements in music video openings and genres. It prompts thinking about how one's own work conformed to or challenged genre conventions.
Company idents
This document defines corporate identity and discusses film distributors and production companies. It notes that a film distributor is responsible for marketing and deciding the release date and presentation of a film to the public, often receiving credit, while a production company handles budgeting, staffing, fundraising, and the overall production process. Production companies are commonly owned by or partner with larger media companies.
Media Language: Print Media
This document outlines learning objectives and activities for a media language class. The class will explore conventions of print media like newspapers, magazines, and advertisements. Students will analyze CD covers, magazines, and film posters by commenting on aspects like color, font, images, and target audience. They will then present their analysis and write a 500-word homework assignment analyzing one media text. The learning objectives are to explore print media conventions and apply semiotics to print media.
Media language all
This document provides an overview of key concepts related to analyzing media language. It defines media language as the codes, conventions, and techniques used to generate meaning in media texts. These include technical elements like camerawork, editing, and mise-en-scène as well as symbolic and written elements. The document also discusses several theorists and how concepts like denotation/connotation, realism, and McLuhan's "the medium is the message" can be applied when analyzing media language. Students are advised to use terminology around signs, codes, and conventions when evaluating how meaning is constructed through media language in different texts.
MIL WEEK 7.pptx
Here are the key steps to creating your gender empowerment advertisement:
1. Conduct audience analysis - Research your target audience's demographics, psychographics, values etc.
2. Choose an appropriate medium - Select print, television, radio etc based on your audience and message.
3. Develop your message - Craft an empowering narrative that inspires and motivates your audience.
4. Apply codes and conventions - Incorporate symbolic, technical, written codes and form/genre conventions suiting your medium.
5. Consider stakeholders - Engage relevant organizations supporting your cause.
6. Pre-test and refine - Pilot test your ad and refine based on feedback before release.
7. Evaluate
Hollywood golden era and contemporary Hollywood 1
The document provides information about the film industry, including:
1) The Golden Era of Hollywood spanned from the late 1920s to the late 1960s, known for its narrative and visual style and popularity of American films. Studios created genre movies on a production line system and had stable stars under contract.
2) Blockbusters are high-budget films aimed at mass audiences, associated with marketing strategies and merchandise that determine studios' fortunes.
3) Vertical integration allows a studio to control production, distribution, and exhibition of a film, while horizontal integration means a conglomerate owns multiple media companies.
L4 Genre
1. Genre is a way of categorizing texts that defines codes and conventions to structure meaning and set audience expectations. It is constructed through visual and aural signs.
2. Genres are not fixed but rather dynamic processes that are historically and culturally specific. They are constantly evolving through negotiation and change.
3. Categorizing films into genres allows producers to follow templates, distributors to market to audiences, and audiences to predict narratives based on familiar conventions. This satisfies audiences through a sense of cultural capital and correctly predicting outcomes.
Film Production Cycle
The key stages of the film process are production, distribution, marketing, and exhibition/consumption.
During production, a production company creates the film through pre-production, production, and post-production. Distribution involves releasing and sustaining the film in the marketplace through techniques like wide release, platform release, and limited release. Marketing employs strategies such as trailers, advertisements, publicity events, and product tie-ins to promote the film. Finally, exhibition makes the film experience available to audiences through cinema screenings and home media like DVDs, streaming, and TV broadcasts.
FM2 Booklet Part 1
This document provides information about a British and American Film Topics summer examination for a course. It outlines the three sections of the exam, with Section B focusing on British film topics taught by Mrs. Raji. This section will focus on the horror genre, key elements of narrative and representation, and expectations for understanding two detailed case study films. The document also provides definitions and explanations of genre, codes and conventions, and how they construct meaning and audience experience. Key concepts for film analysis like institutions, representations, and ideology are also introduced.
FM2 Booklet Part 1
Here are some key narrative features that are distinctive in many horror films:
- Non-linear/flashback storytelling that builds mystery and tension.
- Isolation of characters in remote/confined settings that heightens their vulnerability.
- A "final girl" protagonist who is often the last survivor.
- Jump scares and suspenseful build ups that startle the audience.
- Gore and graphic violence used to shock or disturb viewers.
- Twist endings or reveals that subvert expectations.
- Ambiguous or open-ended conclusions that leave threats still lingering.
- Moral or social commentary on issues like sexuality, drugs, or changing social values.
Focusing
Film distribution 2
Film distribution involves making a movie available for audiences to view through festivals, markets, and selling the film to television channels and airlines. The film distributor identifies the target audience that will most appeal to the film's genre or storyline in order to connect the film to the largest audience possible and maximize profits. The distribution process includes developing the film idea, securing financing, producing the movie, licensing the film to a distribution company who makes copies and shows it to potential buyers like theaters to lease for a number of weeks until the financial costs are covered.
1 digi film production
This document provides an overview of the film production process. It discusses the key stages of filmmaking including development, pre-production, production, and post-production. In the development stage, an idea is turned into a script. Pre-production involves hiring a crew, selecting locations, and building sets. During production, filming takes place. Post-production is when the film is edited and additional visual and audio elements are added to complete the movie. The document also outlines some of the most important roles in the filmmaking process such as producer, director, cinematographer, and editor.
1 digi film production
This document provides an overview of the film production process. It discusses the key stages of filmmaking including development, pre-production, production, and post-production. In the development stage, an idea is turned into a script. Pre-production involves hiring a crew, selecting locations, and building sets. During production, filming takes place. Post-production is when the film is edited and additional visual and audio elements are added to complete the movie. The document also outlines some of the most important roles in the filmmaking process such as producer, director, cinematographer, and editor.
Film institutions and audiences lesson 2 focus on Disney
Disney considers several key factors before making a film to ensure it will be profitable and attract audiences. These include whether the film will make a profit, whether it will appeal to audiences, and how audiences may react to and engage with the film. Disney analyzes audience expectations, knowledge, identification, and placement to predict audience response. Disney also uses various strategies like franchises, remakes, and synergy between its divisions to guarantee revenue from new films.
Comparing my poster to conventional posters
The document discusses the conventions of film posters and compares the poster the author created to these conventions. It notes that conventional posters usually feature a prominent photo or image, typography suited to the theme that is easily recognizable, and lasting appeal/recognizability. They also often include reviews and present institutional information like the director at the bottom. The author then explains how their poster follows these conventions by using a edited central photo, custom but DIY-style typography, easily recognizable iconography and colors, relevant reviews, and institutional info at the bottom in a conventional font.
Film institutions and audiences
The document discusses the film industry process from development through distribution. It begins with the four main stages of a film: production, distribution, marketing, and exhibition. Production includes developing the script, pre-production, shooting, and post-production. Distribution gets the film to audiences through deals with cinemas. Marketing promotes the film. Exhibition is how audiences view the film. The six major Hollywood studios that dominate the industry through ownership are Disney, Warner Bros., Fox, Universal, Sony, and Paramount. Ownership occurs through horizontal integration of acquiring similar companies, and vertical integration of owning all aspects of filmmaking under one parent company.
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Film institutions and audiences lesson 2 focus on Disney
Film institutions and audiences lesson 2 focus on Disney
As Media Studies
- 1. AS MEDIA STUDIES BY Duncan Wilson
- 3. • Genre: A category of artistic, musical, or literary composition based on form or content. • Representation: This is the way different people, social groups, gender or race are shown to us. • Audience: The people that watch, listen or read the media that producers create and aim their final product to. • Institution: The group or society that produce a media piece and provide financial backing, e.g. Warner Bros. • Narrative: The plot or block characters most sources of media share.
- 4. Mise-en-scene: Is French for ‘everything in the scene’ • This is an expression used to describe the design of a media production. It refers to all elements of visual style that is, both elements on the set and aspects of the camera.
- 5. Mise en Scene looks at the following • Set Design • Lighting • Space • Costume • Make up and Hairstyles
- 6. Conventions • A convention is a set of agreed or generally accepted standards or norms.
- 7. Movie Poster Conventions Quote on film Movie Title Images linking to the Main Image film Release Date Billing Block