Kelly Persichetti started a website called ForOhioBuyOhio.com to help small, independent Ohio businesses advertise more affordably. As a former small business owner herself, she understands the challenges of marketing on a limited budget compared to national chains. Her site allows businesses to create a listing for $189 per year, which includes features like a business summary, logo, maps, and social media links. Consumers can search the site by keyword or category to find local businesses. Persichetti spends significant time promoting the site, which currently has about 10 customers but no limits on how many or what types of businesses can join.