Article: The Learning Channel Officially Cancels “All American Muslim”, A. 1. 2. B. 1. 2. C. 1. 2. 2. Article: Lowe’s explanation for Pulling “All American Muslim” Ad Would be High Comedy If Premise Weren’t So Sad. A. 1. 2. B. 1. 2. C. 1. 2. 3. Article: Lowe’s Faces Blacklash Over Pulling Ads from “All American Muslim”. The Learning Channel officially cancels All-American Muslim. Emails to advertisers made the difference. NINETY PERCENT (90%) of the companies that Florida Family Association targeted with emails did NOT advertise again during the January 8th episode and many of the latter episodes of All-American Muslim. One hundred one (101) out of one hundred twelve (112) companies did NOT advertise again. The Learning Channel officially cancels All-American Muslim. Supporters’ emails to advertisers made the difference. The Hollywood Reporter posted an online news story at 10:59 am on March 7, 2012 titled “TLC Cancels All-American Muslim” and subtitled “The controversial series, which faced protests from the Florida Family Association…”Click here to read news report at HollywoodReporter.com  Florida Family Association urged advertisers in late 2011 and early 2012 to stop supporting The Learning Channel's new show All-American Muslim because it appeared to be propaganda designed to counter legitimate and present-day concerns about many Muslims who are advancing Islamic fundamentalism and Sharia law.  The show profiled only Muslims that appeared to be ordinary folks while excluding many Islamic believers whose agenda poses a clear and present danger to liberties and traditional values that the majority of Americans cherish.    NINETY PERCENT (90%) of the companies that Florida Family Association targeted with emails did NOT advertise again during the January 8th episode and many of the latter episodes of All-American Muslim.   One hundred one (101) out of one hundred twelve (112) companies did NOT advertise again.  Certainly some of the companies stopped their advertisements because of seasonal buys.  However, those seasonal buyers made up a very small minority of companies that did not return to the show.   That Ninety Percent (90%) and One Hundred 101 number would be higher if not for some companies that advertised during the last episode believing there would be no repercussions. The following one hundred one (101) out of one hundred twelve (112) companies did NOT advertise again after receiving emails from Florida Family Association supporters:   AT&T, ADT, Airborne Vitamin, Amazon (Kindle), Amway,  Anheuser  Busch  Inbev, Select55),  Art Instruction Schools, Bamboozles, Bank of America (Cash Rewards), Bare Escentuals, Baskin Robins, Bayer (One A Day, Phillips Colon Relief), Best Buy (pTouch at Best Buy vendor ad), Big Lots, Brother Inter.

1. Article: The Learning Channel Officially Cancels “All
American Muslim”,
A.
1.
2.
B.
1.
2.
C.
1.
2.
2. Article: Lowe’s explanation for Pulling “All
American Muslim” Ad Would be High Comedy If Premise
Weren’t So Sad.
A.
1.
2.
B.
1.
2.
C.
1.
2.
3. Article: Lowe’s Faces Blacklash Over Pulling Ads from “All
American Muslim”.
The Learning Channel officially cancels All-American Muslim.
Emails to advertisers made the difference.
NINETY PERCENT (90%) of the companies that Florida Family
Association targeted with emails did NOT advertise again
during the January 8th episode and many of the latter episodes
of All-American Muslim. One hundred one (101) out of one
hundred twelve (112) companies did NOT advertise again.

2. The Learning Channel officially cancels
All-American Muslim. Supporters’ emails to advertisers made
the difference.
The Hollywood Reporter posted an online news story at 10:59
am on March 7, 2012 titled “TLC Cancels All-American
Muslim” and subtitled “The controversial series, which faced
protests from the Florida Family Association…”Click here to
read news report at HollywoodReporter.com
Florida Family Association urged advertisers in late 2011 and
early 2012 to stop supporting The Learning Channel's new show
All-American Muslim because it appeared to be propaganda
designed to counter legitimate and present-day concerns about
many Muslims who are advancing Islamic fundamentalism and
Sharia law. The show profiled only Muslims that appeared to
be ordinary folks while excluding many Islamic believers whose
agenda poses a clear and present danger to liberties and
traditional values that the majority of Americans cherish.
NINETY PERCENT (90%) of the companies that Florida Family
Association targeted with emails did NOT advertise again
during the January 8th episode and many of the latter episodes
of All-American Muslim. One hundred one (101) out of one
hundred twelve (112) companies did NOT advertise again.
Certainly some of the companies stopped their advertisements
because of seasonal buys. However, those seasonal buyers
made up a very small minority of companies that did not return
to the show.
That Ninety Percent (90%) and One Hundred 101 number would
be higher if not for some companies that advertised during the
last episode believing there would be no repercussions.
The following one hundred one (101) out of one hundred twelve
(112) companies did NOT advertise again after receiving emails

3. from Florida Family Association supporters: AT&T, ADT,
Airborne Vitamin, Amazon (Kindle), Amway, Anheuser
Busch Inbev, Select55), Art Instruction Schools, Bamboozles,
Bank of America (Cash Rewards), Bare Escentuals, Baskin
Robins, Bayer (One A Day, Phillips Colon Relief), Best Buy
(pTouch at Best Buy vendor ad), Big Lots, Brother International
(Ptouch), Campbell's Soup, Capital One, Chrysler Group (Jeep),
Church & Dwight (Oxi Clean, Kaboom), Citi Card, City
Furniture, Conagra (Hunt's Diced Tomatoes), Corinthian
Colleges (Everst411), Cotton, Inc., Cumberland Packing
(Sweet'N Low), Del Monte (Pup Peroni), Dell computers,
Diamond Foods (Kettlebrand Chips), Disney (The Muppets,
Touchstone), Dyson, Estee Lauder (Clinique), Esurance, ET
Browe (Palmer's Cocoa butter), Fabulous, Furniture (local),
Farmer's Insurance, Ferrero Rocher, FreshPet, Galloway Ford
(local), Gap, General Motors (Chevy Runs Deep), Germain
Motors (local), Good Year, Green Mountain Coffee, Guthy
Renker (Proactiv), Home Depot, Honda North America,
(Accord, Odyssey), HTC Phones, Ikea, ITT Tech, JC Penney, JP
Morgan Chase (Chase Sapphire), Kayak.com, Kimberly Clark
(Kleenx), Koa Brands (John Frieda), Kraft (Velveeta), Leapfrog
Enterprise (Leapster Explorer), Lionsgate, Lowes, Mars (Dove
Chocolate), McDonald's, Merck & Co. (Dulera), Microsoft
(Kinect, Dance Central 2), Motorola Razor, Mylife, Nationwide
Insurance, News Corp (We bought a zoo movie), Nikon,
Nintendo (Mariokartz.com), Novartis (Theraflu), Old Navy,
Pernod Ricard (Kahlua), Petsmart, Pier One, Prestige Brand
Holdings (Pediacare), Procter & Gamble (Align Probiotic,
Crest, Febreze, Mr. Clean Magic Eraser, Pur, Tide),
Progressive Insurance, Prudential Financial, Radio Shack,
Reckitt Benckiser (Mucinex, Delsym, Resolve Clean), Ruth's
Chris Steakhouse, Sandals, Sears, Shari's Berries, Signet (Kay
Jewelers), Sonic Drive-ins, Southwest Florida College (local
advertiser), Starbucks, Subaru, Telebrands, THQ (uDraw), T-
Mobil, Toyota (Camry), Travelocity, Turbotax, Verizon Droid,
Volkswagen, Vtech (Mobi Go, V Reader), Wal-Mart, Welch's

4. Grape Juice, Whirlpool (Maytag) and Zoom Tan.
Certainly some of the companies stopped their
advertisements because of seasonal buys. However, those
seasonal buyers made up a very small minority of companies
that did not return to the show. That Ninety Percent (90%) and
One Hundred 101 number would be higher if not for some
companies that advertised during the last episode believing
there would be no repercussions.
The following companies’ responses in part are published
below.
Home Depot email.
From: "[email protected]"
Sent: Wed, November 16, 2011 1:34:21 PM
Subject: RE: Please don't support TLC's propaganda.
We checked into this and although one of our commercials did
appear during one of these episodes, we are not a sponsor of
this show and we do not have any advertising scheduled to run
on future episodes. Thank you very much for contacting us.
Cumberland Packaging- Sweet’n Low email.
From: DoNotReply
Sent: Friday, November 18, 2011 1:44 PM
Subject: RE: Sweet'N Low advertised during All-American
Muslims
Thank you for taking the time to share your concerns about our
latest broadcast advertisement. We would like you to know that
we did not deliberately select this program. As a small
television advertiser, we purchase ads in bulk as “run-of-
schedule” which enables us to take advantage of available slots
on a wide variety of networks at favorable pricing. We are not a

5. sponsor of the program nor do we have ads scheduled to run on
future episodes. We are a family run business and we
appreciate feedback from consumers like you, as it is helpful in
our planning. Thank you again.
Pernod Ricard USA Kahlua November 17, 2011 letter.
You recently contacted Pernod Ricard USA regarding a
complaint about our “support” of All-American Muslims, one of
several TLC network shows that recently has aired our brand
advertising. To clarify this matter, we don’t “support” or
express any opinion on the content of the TLC network shows
which air our commercials (as part of an overall network
advertising buy.) However, our media buying schedule
indicates we have no further advertising on this specific show.
Thanks for contacting us. Jack Shea, Vice President, Corporate
Communications.
Lowes email.
From: Kilby, Andrew - Ricky
Sent: Tuesday, December 06, 2011 12:57 PM
Subject: RE: Lowe's Home Centers, Inc. advertised during All-
American Muslim
While we continue to advertise on various cable networks,
including TLC, there are certain programs that do not meet
Lowe's advertising guidelines, including the show you brought
to our attention. Lowe's will no longer be advertising on that
program. Andrew, Lowe’s Executive Support.
A big THANK YOU to everyone who sent emails to companies
that advertised during All-American Muslim. Your emails made
a difference.
A special thanks to Pamela Geller at Atlasshrugs.com, Robert

6. Spencer at Jihadwatch.org and Bonni at BareNakedIslam.com fo
r linking the Floridafamily.org’s call to action article on All-
American Muslim.
January 12, 2012 and prior articles
Florida Family Association urged advertisers to stop supporting
The Learning Channel's new show All-American Muslim
because it appeared to be propaganda designed to counter
legitimate and present-day concerns about many Muslims who
are advancing Islamic fundamentalism and Sharia law. The
show profiled only Muslims that appeared to be ordinary folks
while excluding many Islamic believers whose agenda poses a
clear and present danger to liberties and traditional values that
the majority of Americans cherish.
Florida Family Association supporters sent a total of 1,184,447
emails to advertisers. This is a record for any action issue.
NINETY PERCENT (90%) of the companies that Florida Family
Association targeted with emails did NOT advertise again
during the January 8th episode and many of the latter episodes
of All-American Muslim. One hundred one (101) out of one
hundred twelve (112) companies did NOT advertise again.
Certainly some of the companies stopped their advertisements
because of seasonal buys. However, those seasonal buyers
make up the small minority of companies not returning to the
show.
We stated in our last email that “There is a fair chance that
some companies will advertise during these last two episodes
believing there will be no repercussions. “ A few advertisers
did return to the last episode. However, the show had eight new
advertisers the super majority of which would most likely have
pulled off of the show after receiving emails from opponents to
the program. Nevertheless, it would not be appropriate to
contact these new advertisers since they have no opportunity to
pull off of futures shows. TVGuide.com reports “Not airing in

7. the next 14 days” for All-American Muslim. Click here to see
the TVGuide.com report.
Advertisers will not be contacted or reported from this point
forward unless the show airs again as new episodes or repeats.
This will also prevent supporters of the show from thanking
companies that continued to advertise.
A special thanks to everyone who sent emails to advertisers.
Your emails made a huge difference. Thank you.
If you ever wondered what the corporate version of a babbling
idiot sounds like, read the statement issued by Lowe's
explaining the home improvement giant's decision to pull its
advertising from the TLC reality show "All-American Muslim."
It's like when Ralph Kramden on "The Honeymooners" would
open his mouth to defend something indefensible and all that
came out was "Hummina hummina hummina."
Hearing that thought framed in Lowe's corporate-speak would
be brilliant comedy, except that the pullout itself is one of those
small, sad moments that make America a little more divided, a
little more suspicious, a little colder.
The whole drama started when the Florida Family Association
asked sympathizers to send a prewritten email asking companies
that advertise on "AllAmerican Muslim" to withdraw.
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The show, which follows five Muslim families in Dearborn,

8. Mich., is really "propaganda that riskily hides the Islamic
agenda's clear and present danger to American liberties and
traditional values," says the Association.
This assertion is utter nonsense, as anyone who watches the
show knows. But the campaign isn't aimed at people who watch
the show. It's aimed at people who are afraid and tells them it's
okay, just keep being afraid.
An essay on the Association's website, by Robert Spencer,
admits most subjects of this show don't seem subversive. And
that's the problem, he argues. Because the show features no one
who's out to get "us," it's not showing the real Muslim
community.
It's an interesting argument. You wonder whether, if he's going
to define a group by its extremists, any profile of Muslim critics
must include Anders Brievik, the Norwegian mass murderer who
hated Muslims.
In any case, the Association claims it persuaded 65 advertisers
to leave the show.
TLC says only that "We stand behind the show and we're happy
it has strong advertising support." So the "65" figure might be
soft. But we do know Lowe's is gone.
It's also a good bet Lowe's saw this less as an ideological
declaration than the easiest way to keep a pressure group from
buzzing around its ear.
Trouble is, once Lowe's became the Association's featured
trophy, it also moved into the crosshairs of those who think a
show portraying a Muslim community as a normal piece of the
American mosaic is a good thing, not a bad thing.
By Sunday, then, Lowe's was trying to explain, and it came out
like this:
"Individuals and groups have strong political and societal views
on this topic, and this program became a lightning rod for many
of those views. As a result, we did pull our advertising. We
believe it is best to respectfully defer to communities,
individuals and groups to discuss and consider such issues of
importance."

9. Hummina hummina hummina.
It keeps being funny.
It also keeps being sad.
By deciding to stop advertising during the TLC network's All-
American Muslim reality TV show after hearing that some
conservatives object to the program, Lowe's Home Improvement
is now hearing complaints from others who accuse it of
religious bigotry.
California State Sen. Ted Lieu (D), The Associated Press says,
may call for a boycott of the home improvement chain.
On its Facebook page, the company explains its action this way:
"It appears that we managed to step into a hotly contested
debate with strong views from virtually every angle and
perspective — social, political and otherwise — and we've
managed to make some people very unhappy. We are sincerely
sorry. We have a strong commitment to diversity and inclusion,
across our workforce and our customers, and we're proud of that
longstanding commitment.
"Lowe's has received a significant amount of communication on
this program, from every perspective possible. Individuals and
groups have strong political and societal views on this topic,
and this program became a lighting rod for many of those views.
As a result we did pull our advertising on this program. We
believe it is best to respectfully defer to communities,
individuals and groups to discuss and consider such issues of
importance.
"We strongly support and respect the right of our customers, the
community at large, and our employees to have different views.
If we have made anyone question that commitment, we
apologize."
TLC says the show "follows the daily lives of five American
Muslim families in Dearborn, Michigan, one of the most
established and largest concentrations of American Muslims in
the country and home to the largest mosque in the United

10. States."
There are, TLC writes:
-- The Zabans — Dad is a high school football coach, mom is a
part-time secretary and they have four children.
-- The Jaafars — Mike is "deputy chief at the sheriff's office."
Angela is "an automotive marketing coordinator." They have
four children.
-- The Bazzy-Aliahmads — Nina, the mom, is "an ambitious
businesswoman."
-- The Aoudes — "Newlyweds expecting their first baby."
-- The Amens — "Pillars in Dearborn."
But the conservative Florida Family Association, which
organized an email campaign aimed at Lowe's to urge it to drop
the adds, says the show is "propaganda that riskily hides the
Islamic agenda's clear and present danger to American liberties
and traditional values."