Communication strategy for Society for the Encouragement of Fine Arts

1. ART ON AN
OPEN HEART

2. AGENDA
1. Situation analisys
2. Goals
3. Target audience
4. Communication methods and
tools
5. Evaluation

3. Situation analisys
Internet monitoring
Observing the number of
publications
Projects in progress
Current offer of the
Society Source: https://stocksnap.io

4. Main goal
Small goals
Source: https://unsplash.com/

5. Small goals
Emphasizing Starting Breaking
Increasing Working Shaping

6. Target audience - wide
and varied.
From preschoolers to
older people.
Source: https://stocksnap.io

7. Why?
Because it's for
everyone!
Source: https://stocksnap.io

8. Communication
methods and
tools

9. Communication methods and
tools
Workshops
and meetings
Presenting the
digital tool
Source: http://tzsp.art.pl/

10. Communication methods and
tools
Creating a
profile
and enriching the content on

11. Communication methods and
tools
Distribution of educational flyers
Source: http://www.s4c.cymru

12. Communication methods and
tools
Guerrilla
marketing
Lectures in
the city
center
Source: Wikimedia Commons

13. Communication methods and
tools
Cooperation with high quality
media and art magazines

14. Communication methods and
tools
Outdoor event
Source: https://stocksnap.io

15. Evaluation
Source: https://stocksnap.io

16. Measurable effects
Number of
publications
Number of
Society
members
Number of
Facebook likes
People that will
come to the
event
Number of
people coming
to workshops

17. Summary

18. And remember...
Source: https://www.facebook.com/Banksy

19. Thank you!
Aleksandra Witkowska
Source: http://tzsp.art.pl/