The document discusses the importance of storytelling in leadership. It explains that leadership involves taking responsibility to enable others to achieve purpose during uncertain times. It then outlines the typical elements of a leadership story, including a beginning, climax, resolution, and inciting incident. It provides examples for each element, such as discovering a new belief for the beginning or making an impactful decision for others. The document emphasizes that leaders must tell their own stories, as others will if the leaders do not share their experiences.

1. The Art of Storytelling in Leadership:
Better Leaders, Better Stories
Dawn J. Fraser
@dawnjfraser
www.dawnjfraser.com

2. What is Leadership?
Taking responsibility for
enabling others to
achieve purpose in the
face of uncertainty

3. The Beginning: ____________________
Examples/Details:
1. _______________________________
2. _______________________________
3. _______________________________
The Climax: ____________________________
Details: 1. ____________________________
2. __________________________________
3. __________________________________
4. __________________________________
The Resolution: ______________
Details that refer back to The Beginning::
1. _____________________________
2. _____________________________
3. _____________________________
Details: 1. ____________________________ 3. ____________________________
2. ____________________________ 4. ____________________________
The Inciting Incident: _______________________________

4. Barack Obama, 2004 Democratic National Convention

5. Self – Who are you and what is your
purpose/ passion/gifts ?
Us – Who is part of your community,
and what are some of the values you
share?
Now – What are the challenges this
community faces and what choices
must be made to achieve greatness?
Leadership Story Elements

7. • …you discovered a belief or conviction- started to appreciate
something, someone, or a new perspective.
• …you were moved to stand up for something
• …you broke the rules and made things worse (or better!)
• …you made a great escape – perhaps from a job, a
relationship, social circle, or a bad habit
• … you expected things to go one way, but they didn’t
• … you learned a lesson you wish to pass on
• … your beliefs clashed with someone else who close to you
• … you made a decision that affected someone else in a big way
Tell us About A Time…

8. “If you don’t tell
your story, who
will?”
Keep Calm & Story On!
www.dawnjfraser.com
@dawnjfraser
www.keepcalmandstoryon.com