Amanda James from ABC Advertising Agency gave a presentation with suggestions to help promote Tim Tam biscuits. She recommended thoroughly researching current strategies, focusing advertising on women aged 20-30, and collaborating with celebrities. Potential partnerships included MasterChef contestants, athletes, and actors. Television, YouTube, and Facebook promotions were also proposed along with sample packs of regular flavors.

1. Presentation by Amanda James on behalf of
ABC Advertising Agency

2.  Thoroughly research current strategies your
company has in place
 Would gladly aid your company
 We have assisted numerous other companies
over the years

3.  Incredibly well known product with a wide
variety within the range
 5 different classic flavours
 5 different limited edition flavours
 Family packs
 “Chocolicious”

4.  Incredible brand name of both the Arnott’s
company, and Tim Tam alone
 Strong relationship between Tim Tam and
celebrity Chef, Adriano Zumbo
 Iconic Australian product

5.  Loved by consumers in several different
markets
 Geared advertising towards women in their
20’s or 30’s would benefit the company best

6.  Suggested collaborations:
◦ Master Chef contestants/winners
◦ AFL stars Buddy Franklin, Gary Ablett or other
sports personnel
◦ Locally known stars such as Home and Away cast
members
◦ Globally known stars such as Chris Hemsworth or
Kylie Minogue

7.  Currently sample packs in the “Chocolicious”
range
 Look into sample packs for the regular biscuit
range

8.  Television and YouTube advertisements
 Continue with the Facebook “like” page.
Allows direct interaction with consumers.
Also allows quick and easy announcements of
new products or collaborations and
promotions.

9.  We look forward to discussing further any
ways in which we can help or improve your
current strategies
 Any questions?