ARM Milestones (1v2) @ImperialCol 19may17

1
© Ian Phillips 2017
201520102005200019951990
https://ianp24.blogspot.com
ARM Milestones
... Creating a £24b Company in 26yrs
@ Department of Computing
Imperial College, London
19may17
Prof. Ian Phillips CEng, FIET, FIMA, SMIEEE
Independent Technology Consultant & Philosopher
(Formerly: Principal Staff Eng’r. @ ARM Ltd, UK)
1v2
Visiting Prof. with...

2
201520102005200019951990
ARM: Bigger On The Inside ...
ARM is Just a CPU Company?
It doesn’t make anything?... it just sells a CPU Design!?
... Right??
... So why did SoftBank pay £24.3b to buy it in 2016 ??
A journey-in-time through ARM’s Significant Milestones might
help explain why it is much bigger than it seems on the outside ...

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201520102005200019951990
The Start-Up Era Begins ...
§ 1990: Advanced RISC Machines Ltd. spins-out from Acorn Computers
§ Investors: Apple, Acorn and VLSI Logic
§ Staff: Robin Saxby (Chairman & CEO), Jamie Urquhart, John Biggs,
Tudor Brown, Pete Harrod, Mike Muller, Lee Smith, David Seal, Harry Oldham,
Andy Merritt, Harry Meekings, Dave Howard, Al Thomas
§ The Business Plan; To be a ‘Fabless Semiconductor Co’ to allow:-
1. Apple to have its own ASIC-based CPUs (primarily for Newton)
2. Acorn to have its own range of RISC CPUs for its Personal Computers
3. ARM to supply Domain Specific Processors in a Fabless Business Model
4. ARM CPU Development to proceed independently of Acorn or Apple
5. A long-term idea to use ‘CPUs as Cores’ for some advanced users (CPU-IP)
Formation
Acorn
ArchimedesAcorn
A4 Laptop
Apple
Newton
The Barn, Swaffham Bulbeck, Cambs.

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201520102005200019951990
The Cavalry Arrives ...
§ 1991: GEC Plessey Semiconductors, First Paying License to ARM Technology
§ Several CPU/ Peripheral Chips (ARM2AS, LUE, VIDC, MEMC, IOC, ARM250, ARM6, ARM610, ARM7, ARM710)
§ The right to use the CPU family as ‘Cells’ in its Megacell ASIC Toolset
§ ARM Assembler and C Cross-Compiler
§ VLSI Technology had a similar license which they bought as Founder Shares
§ GPS License provides timely Cash-flow and Validation of ARM’s Technology/Business Model
§ 1992/3: ARM-IP Business-Model comes to the fore; License + Royalty (Shared Risk)
§ Declares ambition to be “The Z80 of the 90s” (Zilog Z80 was in all kinds of early ’smart’ products)
§ FAB-Less prospect not good; as Newton Collapses, Acorn Struggles and No New Opportunities
§ CPU-IP (ARM7) is Only Option: But little IC design reuse at the time, so little market for IP Components!
§ AMBA(1) On-Chip Bus released: to support the modular-design concept (But it didn’t work!)
... Noticed that ARM CPUs ought-to-be energy efficient; so makes a Marketing Feature of MIP/W
§ 1993: TI becomes the Third Paying Licensee (Second was Sharp)
§ 1993: ARM’s first profitable year ... And has been profitable every year since!
GPS License 1st Profit
AMBAFormation

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201520102005200019951990
Going Global ...
§ 1994: ARM opens office in Tokyo and SanJose
§ Just one person in each office, primarily Sales/Marketing role ...
... but also to isolate the customer from language, culture and time-zone difficulties within the company
§ Needed good Regional Sales/Marketing Skills
§ Also needed good Technical Understanding
§ Also needed good Communication Skills (Internal and External)
... ARM recognizes that if it wants to achieve its Z80 of the 90s ambition then it has to be present in
the markets where these chips are/will-be designed
§ 1996: Virtual Socket Interface Alliance (VSIA) Formed
§ Initially Toshiba and Cadence and quickly followed by Mentor and Fujitsu - ARM joins in 1997
§ VSIA fails to recognize the breadth of the challenge (HW and SW); and eventually folds in 2007
§ But other Industry Standard Bodies pick up specific areas (See SystemC in 2000)
... Chip Industry (Cadence) becoming aware of the need for IP based reuse for chip-productivity
AMBA
Global VSIA
Formation

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201520102005200019951990
10nm
100nm
1um
10um
100um
ApproximateProcessGeometry
ITRS’99
Transistors/Chip(M)
Transistor/PM(K)
http://en.wikipedia.org/wiki/Moore’s_law
Designer Productivity; A Major Issue on the Horizon ...

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201520102005200019951990
10nm
100nm
1um
10um
100um
ITRS’99
Transistors/Chip(M)
Transistor/PM(K)

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201520102005200019951990
10nm
100nm
1um
10um
100um
ITRS’99
Transistors/Chip(M)
Transistor/PM(K)
VSIA
... In retrospect; the Industry Turning Point was nicely timed one for ARM !
Global TeamsLocal TeamsSmall TeamSingle Designer
Expertise ReuseHW&SW ReuseSome ReuseClean Sheet

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201520102005200019951990
ARM Growing-Up ...
§ 1997: Nokia 6110 - Brings ARM Technology into Mobile Telephony
§ TI’s ARM7TDMI (Thumb with Debug, enhanced Multiply and ICE) based SoC
§ Thumb was necessary to get the code into a 256k ROM (Nokia req’t!)
§ Thumb good for code density ... subsequently good for power efficiency!
... ARM enters GPS market, and a great affirmation of the Modular-IP concept.
§ 1998 (Apr): ARM IPO
§ ARM Holdings PLC completes joint listing on the London Stock Exchange
and NASDAQ
§ IPO at £5.75. Valued £26.6m. Revenue £2.9m. Heads 350.
§ 1998: ARM9 – ARM moves to Harvard Architecture
§ First recognition of a market for high(er)-performance ARM CPUs
§ 1998 (Jun): Ian Phillips joins ARM as Employee No 376
§ ...?!
§ 1999: ARM enters FTSE100 (for the first time)
§ 2010: Re-Enters FTSE100 ... and stays this time
AMBA
Global VSIA
Formation
N6110
Thumb IPO
Harvard FTSE100

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201520102005200019951990
Spreading Its Wings ...
§ 2000: SystemC - Brings HW, SW and System Modelling into C++ environment
§ Spin-out from various sources including VSIA
§ Facilitating Modular Design and Reuse for SoC ... Verilog and VHDL ultimately followed suit.
§ Created demand for pluggable fast ARM Simulation Models (Makes ARMulator redundant)
§ 2000: SecureCore - SC100 brings 32-bit to SmartCards (Samsung/Incard)
§ 2001: DSP and Synthesizable CPUs ...
§ Multi-Media Accelerator (MOVE) – Diversification into Signal Processing
§ First Synthesizable CPU ARM926EJ-S – Move away from Hard Cores
§ 2002: System Modelling Launched (not ARM at the center of the model)
§ 2003: TrustZone and PrimeXsys ...
§ TrustZone – Introduces Trusted Execution Environment in the CPU Hardware
§ PrimeXsys – System Templates of systems matched with SW Design Suite
§ 2004: Artizan Acquisition – Takes ARM into Cell Libraries
§ 2004: 1.2Bpa (2B total) Shipped Units ‘based on ARM Technology’
§ ARM Headcount ~1,000, Revenue £150m (PBT 18%, R&D 35%), 22 Offices (10 Countries)
AMBA
Global VSIA
SecureCoreFormation
N6110
Thumb
Synth CPU
MOVE
TrustZone >1BpaSyst’m
ModelingIPO
Harvard FTSE100

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201520102005200019951990
Diversifying ...
§ 2005: A11 MP-Core
§ Four-Small CPUs are more energy-efficient than One-Large
§ Cluster of 4 x ARM11 (32-bit) Processors
§ Initially Clunky software; soon becomes Virtualized
§ Takes ARM into on-chip Multi-Processing for A-Class apps
§ Leads-on to big.LITTLE and full Virtualisation
§ 2005: Spinnaker Project Proposal
§ RT 10^9 Neural Network (1M ARM’s in system !?)
§ ARM’s First Real University Research Partnership (Involving ARM IP)
AMBA
Global VSIA
SecureCoreFormation
N6110
Thumb
Synth CPU
MOVE
ModelingIPO
Harvard FTSE100
MP-Core

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201520102005200019951990
The Global-Business Era Begins ...
§ 2005: Cortex Family splits CPU-IP into three Application Domains (ARMv7-A)
§ Application Processors (A) – (A8-2005)
§ High Performance with MMU and Caches for Plug-n-Play OS
§ Real-time Processors (R) – (R4-2011)
§ High Performance, Predictable Real-Time
Memory Protection and TCM/Cache
§ Embedded Processors (M) – (M3-2004)
§ Bare-Metal CPU for Minimum Systems
§ 2006: Robin Saxby hands over to Warren East ...
§ Surprisingly(?), the World Doesn’t End!
§ To Grow and Consolidate a Global IP Business
§ To get ARM back into the FTSE100 (and keep it there)
§ End of the Startup era.
§ Warren; an Engineer, grown through the business
New CEOGPS License 1st Profit
AMBA
Global VSIA
SecureCoreFormation
N6110
Thumb
Synth CPU
MOVE
ModelingIPO
Harvard FTSE100
MP-Core
Cortex

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201520102005200019951990
A Real Market for A-Class...
§ 2006: Acquisition of Falanx (Norway)
§ ARM Processor IP family now include GPUs (Mali)
§ 2006: Software Tools move to Eclipse IDE
§ Recognition that SW is an important part of ARM’s product
§ Easier extension, maintenance and compatibility
§ 2007: Apple iPhone
§ Defines the Smartphone
§ Established the need for ever-more performance and
energy-efficiency in A-Class and GPU processors
iPhone
GPU
AMBA
Global VSIA
SecureCoreFormation
N6110
Thumb
Synth CPU
MOVE
ModelingIPO
Harvard FTSE100
MP-Core
Cortex

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201520102005200019951990
About 50MTr
About 50KTr
ARM Almost Ubiquitous ...
§ The ARM Family of CPU/GPU IP spans 3 orders of magnitude in size ...

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201520102005200019951990
... Around 24 Processors in 6 Families ...
... Processors optimised to be used Alone or in Combination to best-fit the Application

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201520102005200019951990
... With Platforms to Guide/Support Implementation
ACE
ACE
NIC-400 Network Interconnect
Flash GPIO
NIC-400
USBQuad
Cortex-
A15
L2 cache
Interrupt Control
CoreLink™
DMC-520
x72
DDR4-3200
PHY
AHB
Snoop
Filter
Quad
Cortex-
A15
L2 cache
Quad
Cortex-
A15
L2 cache
Quad
Cortex-
A15
L2 cache
CoreLink™
DMC-520
x72
DDR4-3200
8-16MB L3 cache
PCIe
10-40
GbE
DPI Crypto
CoreLink™ CCN-504 Cache Coherent Network
IO Virtualisation with System MMU
DSP
DSP
DSP
SATA
Dual channel
DDR3/4 x72
Up to 4 cores
per cluster
Up to 4
coherent
clusters
Integrated
L3 cache
Up to 18 AMBA
interfaces for
I/O coherent
accelerators
and IO
Peripheral address space
Heterogeneous processors – CPU, GPU, DSP and
accelerators
Virtualized Interrupts
Uniform
System
memory
... Complemented by SW Tools and Models in the Software Design Suite (DS5)

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201520102005200019951990
… Tools, Libraries and Partners to Realize the Opportunities
§ Technology to build Electronic System solutions:
§ Software, Drivers, OS-Ports, Tools, Utilities to create
efficient system with optimized software solutions
§ Diverse Physical Components, including CPU and GPU
processors designed for specific tasks
§ Interconnect System IP delivering coherency and the
quality of service required for lowest memory bandwidth
§ Optimised Cell-Libraries for a highly optimized SoC
implementations
§ Well Connected Partners in the System Life-Cycle:
§ For complementary tools and methods required by the
System Developers
§ Global Technology Global Partners:
§ ~1000 Partners; Millions of Developers

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201520102005200019951990
ARM Technology Throughout Complex Electronic Systems
§ Provides Productive Technologies for Embedding Intelligence with
Roadmap for Evolution and Interfaces for Inclusion (Helps with Reuse)
Early software
development on
Virtual Platforms
Power MgmtBluetooth
Cellular Modem
WiFi
SIM
GPS
Flash Controller
Touchscreen
& Sensor Hub
Sensor Hub
Camera
Apps Processor

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201520102005200019951990
Smart-Dust: Invisible Computing
§ 2008: mbed – Embedded Design Enablement (Before the IoT term was used)
§ Objective: Making ARM uC power available to the
non-expert user/application-space
§ Plan: mbed HW Platforms for popular ARM uCs ...
§ uC Providers to supply them
§ Compatible with mbed IDE
§ Include device-specific Libraries
§ Plan: mbed Web-based IDE ...
§ ARM to support and host
§ Includes Editor and C/C++ Compiler
§ Base Libraries and User Community
Online IDE. Supported and hosted by ARM. Browser-based
and targetable to specific uCs
mbed HWPlatform and Libraries Supported
by uC Provider (Eg: NXP LPX1768)
MBEDiPhone
GPU
AMBA
Global VSIA
SecureCoreFormation
N6110
Thumb
Synth CPU
MOVE
ModelingIPO
Harvard FTSE100
MP-Core
Cortex

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201520102005200019951990
§ 2009: Microsoft Project Natal (Kinect) – Applied Deep-Learning (AI) for remote human
posture and voice recognition ... Uses an ARM7!
... Separated the NeuralNet Learning (Complex);
from implementation of a configured NeuralNet (Much Easier)
§ Bear in mind the first that ARM hears about most new products
using ARM technology, is when the product is launched!
§ ARM has to try and anticipate how its technologies will be used to
make sure that compute capabilities users will need are available in time
Neural Networks Eventually Get-Into Consumer Products
KinectMBEDiPhone
GPU
AMBA
Global VSIA
SecureCoreFormation
N6110
Thumb
Synth CPU
MOVE
ModelingIPO
Harvard FTSE100
MP-Core
Cortex

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201520102005200019951990
§ 2009: SPIRIT Formed - ARM a Founder
§ Structure for Packaging, Integrating and Re-using IP within Tool-flows
§ 2010: Released IP-XACT released ... On to become IEEE Std
§ Lead to automatic system configuration tools in ARM.
CoreLink, CoreSight, and Socrates. Builds get-you-going
systems fast (Includes AMBA and the CoreLink Peripherals)
§ 2009: ARM External Research Speakers Conference (ERSC)
§ To Bring Academic Research Community and ARM Engineers together. Success; but ahead of it time ...
§ 2016: ARM’s First Research Summit (Chris Doran) with same objective
§ 2010: Linaro Formed - ARM a Founder
§ Porting LINUX and SW Tools onto ARM
§ Created System Architecture Standards for A-Class products
§ Eases Porting of any OS’s, SW Tools and Debug Tools
§ Eases the introduction of New Processors into Systems
§ The basis of the ARM-A Class Dev-Boards and Systems that abound - Raspberry Pi, BeagleBone, ODROID, ...
§ But also the core architecture of ‘all’ ARM Powered Smartphones
The Value of Standards
Kinect
SPIRIT, ESRC Linaro
MBEDiPhone
GPU
AMBA
Global VSIA
SecureCoreFormation
N6110
Thumb
Synth CPU
MOVE
ModelingIPO
Harvard FTSE100
MP-Core
Cortex

22
201520102005200019951990
§ 2011: Partners take ARM into HPC ...
§ CalXeda (A9-32bit), HP-Moonshot Server and the Mont-Blanc FP7 Project - Sets ARM on the route to HPC
§ Despite logic, substantial ‘pressure’ emerges to apply ARM
‘smart phone technology’ to the ultra-performance HPC sector
§ ETP4HPC Formed – ARM Founder
§ 2011: ARMv8 64-bit architecture announced
§ Rapidly becomes must-have in Smart-Phones
§ And creates interest in the HPC community
HPC: Professional Computing ...
HPC
ARMv8
Kinect
SPIRIT, ESRC Linaro
MBEDiPhone
GPU
AMBA
Global VSIA
SecureCoreFormation
N6110
Thumb
Synth CPU
MOVE
ModelingIPO
Harvard FTSE100
MP-Core
Cortex

23
201520102005200019951990
The Internet of Things (Wilgengebroed on Flickr)
The Network of Stuff
§ 2012: Commits to A-Class Tic-Toc, annual ~25%+ improvement beat
§ 2013: Relaunches mbed as ARM’s primary IoT platform ...
§ 90% of the products ‘now classed’ as IoT are ARM based
§ mbed to complement the Kyle MDK and DS5
§ 2013(16): ARM IoT Acquisitions start (Wikipedia)...
§ Duolog Technologies - Tools for IP configuration and IP integration
§ Sensinode - IoT startup
§ PolarSSL - SSL & TLS Library
§ Wicentric - Bluetooth
§ Sunrise Micro Devices - Sub-one volt Bluetooth radio
§ Sansa Security - HW security IP and SW for SoC components in IoT and mobile
§ Offspark - IoT security software
§ And continue ...
Tic-Toc ARM IoTHPC
ARMv8
Kinect
SPIRIT, ESRC Linaro
MBEDiPhone
GPU
AMBA
Global VSIA
SecureCoreFormation
N6110
Thumb
Synth CPU
MOVE
ModelingIPO
Harvard FTSE100
MP-Core
Cortex

24
201520102005200019951990
... ‘Old’ Markets remain; but they inherit Technologies from the Lead Markets!
Business Opportunity - Drives - Technology Evolution
1970 1980 1990 2000 2010 2020 2030
Millionsof
Unitspa
1st Era
Select work-tasks
2nd Era
Broad-based computing
for specific tasks
3rd Era
Computing as part
of our lives

25
201520102005200019951990
The IoT Era Begins
§ 2013: Warren East (CEO) hands over to Simon Segars
§ To Take ARM into the 100Bpa era (IoT)
§ 10Bpa ARM CPUs shipped in 2013 (50B total)
§ Simon also and Engineer grown through the ranks
§ 2014: Capabilities Talk (IanP) at ARM General
Engineering Conference
§ Clarifies the need-for and the roles-of Research in ARM
§ New Chairman (Stuart Chambers) clearly gets the message
§ 2015: R&D Group remodeled into ARM Research Group
§ With clear Research Mandate and Responsibilities to the Development Groups
§ Immediate Upscale to all Research and Partnered Research activities
ARM IoT
New CEO
Capabilities
Research
Tic-TocHPC
ARMv8
Kinect
SPIRIT, ESRC Linaro
MBEDiPhone
GPU
AMBA
Global VSIA
SecureCoreFormation
N6110
Thumb
Synth CPU
MOVE
ModelingIPO
Harvard FTSE100
MP-Core
Cortex

26
201520102005200019951990
2016(17): A Big Year for ARM
§ ARM Architecture moves into HPC
§ Aug16: Fujitsu announced Post-K Japanese exascale supercomputer will be ARMv8-A SVE
§ Jan17: European Commission's Mont-Blanc HPC project choses Atos's Bull to build exascale-class compute
node using Cavium's Thunder X2 64-bit ARMv8-A server processor SoC.
§ Jan17: EPSRC funds Isambard project to design and build, the world's first large-scale, production, ARM-based
supercomputer (Unies. of Bristol, Bath, Cardiff and Exeter, with the Met Office and Cray)
§ ARM Supports HPC
§ Aug16: ARM Announces SVE (Scalable Vector Extensions) ARMv8 Architecture Extension
§ Apr17: ARM Compute Library and DinamIQ System Architecture.
§ ARM HPC Support: Applications, Compilers, Debug Tools, Profiling Tools, Operating System (LINUX/BSD),
Parallelism Tools & Libraries, Math Libraries, File Systems, Workload Managers, Python Packages, Utilities
(https://developer.arm.com/hpc/hpc-software)
§ Dec16: ARM Acquires Allinea Software (HPC Debugging SW)
§ Apr17: The HPC Module for SUSE Linux Enterprise (SLES) available for 64-bit ARM (AArch64) systems.
HPC++ARM IoT
New CEO
Capabilities
Research
Tic-TocHPC
ARMv8
Kinect
SPIRIT, ESRC Linaro
MBEDiPhone
GPU
AMBA
Global VSIA
SecureCoreFormation
N6110
Thumb
Synth CPU
MOVE
ModelingIPO
Harvard FTSE100
MP-Core
Cortex

27
201520102005200019951990
2016(17): A Very-Big Year for ARM
§ 18jul16: SoftBank agrees terms with ARM Exec.
for the acquisition of ARM ...
§ At £17/share, valuing the company at £24.3B ($32B)
§ Specific interest in developing the possibilities of ARM
§ With particular interest in the opportunities of IoT
§ Commitment to keep HQ in UK and double UK staff
in next 5yr ... and to grow the RoW activities
§ Keen to maintain Business Model, Culture and Brand
§ 01sep16: 6-weeks later, ARM De-Lists, SoftBank
hands £24.3B to ARM Hld. Investors and ARM
Acquisition is Completed ...
http://www.deepchip.com/items/0562-04.html
HPC++
SoftBank
ARM IoT
New CEO
Capabilities
Research
Tic-TocHPC
ARMv8
Kinect
SPIRIT, ESRC Linaro
MBEDiPhone
GPU
AMBA
Global VSIA
SecureCoreFormation
N6110
Thumb
Synth CPU
MOVE
ModelingIPO
Harvard FTSE100
MP-Core
Cortex

28
201520102005200019951990
Aug16: ARM, Pre-SoftBank
§ 2016 Revenue £150m (PBT 18%, R&D 35%), £1B in the bank.
§ ARM Headcount >4,000, 22 Offices (10 Countries), 1750 in the UK.
§ HQ Cambridge, England.
§ Shipping Processor IP at a rate of ~20Bpa (Feb17: Hits 100B total)
§ ARM ...
§ has been driven by an (evolving) technical mission, and is staffed by people who believe in it.
§ had Partners not customers ... It was a sharing relationship.
§ responsive (not setting or driving the agenda)
§ was as big as it needed to be (at any stage) to deliver what its partners needed (not demanded)
§ grew organically and was very selective about who it employed
§ was financially cautious (had around £1B in the bank)
§ was ‘Owned’ by International Investors since its IPO (since 1998)
§ But its Board was independent (The Chairman represents the Investors interests)
§ ARM has been guided by a Dream & Culture ...
... And "Culture eats Strategy for Breakfast" - Peter Drucker.
HPC++
SoftBank
ARM IoT
New CEO
Capabilities
Research
Tic-TocHPC
ARMv8
Kinect
SPIRIT, ESRC Linaro
MBEDiPhone
GPU
AMBA
Global VSIA
SecureCoreFormation
N6110
Thumb
Synth CPU
MOVE
ModelingIPO
Harvard FTSE100
MP-Core
Cortex

29
201520102005200019951990
Sep16: ARM, a SoftBank company
§ ‘Ownership’ is still International Investors
§ SoftBank is 50% of the Board, with a lot more direct influence than the previous investors
§ Especially interested in ARM’s IoT potential
§ Investment Companies are motivated by financial returns ... somewhere.
§ Technical or higher-level objectives are tolerated as a means to this end!
§ Money not an obstacle to growth (Fact) - But it wasn’t before hand!
§ Now ARM will needs to set and drive the agenda - A fundamental change of ethos
§ SoftBank is Legally-Bound (Monopolies and Mergers) to 2x ARM-UK before 2021
§ HQ to stay in Cambridge for at least 5yrs. UK team to double from 1,749 (>76.7% to be tech staff)
§ Reality; 2-3yrs to recruit 1,400 new technical people in the UK ... ~500/yr (The pre SB rate was ~100/yr)
§ Also an un-binding plan to grow RoW ARM. ARM ww headcount at Sep16 was ~4,000
§ Acquisitions are good ways to build headcount ... But you can inherit their businesses culture unless you
impose yours very quickly. (I have too much experience of acquisitions lead by bottom-line!)
... It will not be easy to meet this growth and keep the ARM Culture!
HPC++
SoftBank
ARM IoT
New CEO
Capabilities
Research
Tic-TocHPC
ARMv8
Kinect
SPIRIT, ESRC Linaro
MBEDiPhone
GPU
AMBA
Global VSIA
SecureCoreFormation
N6110
Thumb
Synth CPU
MOVE
ModelingIPO
Harvard FTSE100
MP-Core
Cortex

30
201520102005200019951990
Too Much Luck?
§ Strategy and Plans all need a big dose of luck to be delivered ...
§ There were too many Key-Milestones in ARM’s history for luck to be the only explanation
§ Strategy, Capabilities and Culture were all aligned
§ “Culture eats Strategy for Breakfast” (Peter Drucker)
§ ARM is big on Culture. Primarily because it is NOT lead by businessmen who ‘have read the books’
(knew how to do it properly); but by technically competent enthusiasts with a dream.
§ All Employees are Involved in the Business and trusted with Customers
§ Also good success-related rewards (Share Allocations (25%pa Fwd looking) and Bonuses (Retrospective))
§ Customers liked and continue to like, the risk-sharing business model ...
§ License (Investment), Royalty (Guaranteed cooperation)
§ Sharing makes Customers into Partners (Bi-directional trust and data-flow)
§ ARM is its biggest competitor ...
§ Make your own products uncompetitive ... Before any other competitors can
§ Do Not sit-back on your Cash-Cows ... Winning is not a stable state in the 21c
... Partnership: Up, Down and Inside is a winning formula for Business
HPC++
SoftBank
ARM IoT
New CEO
Capabilities
Research
Tic-TocHPC
ARMv8
Kinect
SPIRIT, ESRC Linaro
MBEDiPhone
GPU
AMBA
Global VSIA
SecureCoreFormation
N6110
Thumb
Synth CPU
MOVE
ModelingIPO
Harvard FTSE100
MP-Core
Cortex

31
201520102005200019951990
https://ianp24.blogspot.com
2017: A New Chapter for ARM ...
... Thank you for Listening

ARM Milestones (1v2) @ImperialCol 19may17

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