This document provides an executive summary and business plan for Arjuna Rubber Valley, a 550-acre rubber plantation and agro-eco tourism project in Maharashtra, India. The project is owned by Vijaykumar Bhalke and family and involves planting rubber trees on 50 acres as the first phase. The objectives are to profit from rubber and rubber seed oil production, provide local employment, maintain the local ecosystem, and develop agro-eco tourism. The plan also discusses marketing strategy, organizational structure, investment opportunities, and the legal framework for the project.

1. ARJUNA RUBBER
VALLEY

2. BUSINESS PLAN
RUBBER
PLANTATION
&
AGRO-ECO
TOURISM
in
Pangari Khurd,
Rajapur,
Maharashtra

3. EXECUTIVE SUMMARY
ARJUNA RUBBER VALLEY is owned by Mr.
Vijaykumar Bhalke and Family and it is in its initial
level. The land Development Work has started in the month
of December 2014. The work of land preparation for first
phase comprising of 50 Acres is completed. The Plantation is
scheduled on the onset of monsoon i.e. after 15th of June.
TotalArea - 550Acre
Area of Phase I - 50Acre
Plants per acre - 180
Latex Produce per acre - From 700 Kg in 6th year
increasing gradually to 1300 Kg in 13th year.
Recent Rubber Sheet Price - Rs. 150/kg.

4. A . OBJECTIVE
Profit Making.
To provide Employment Opportunity to the local peoples,
specially rural women’s.
To maintain Ecosystem of the area.
To developAgro-EcoTourism centre in the area.
To establish Rubber Research Station.
B. KEYSTO SUCCESS
Establish an effective business model such as internal business
processes, produce internally vs. outsourcing strategy, financial
management control and quality control mechanism.
Establish a strategic distribution channel.
To take care of customers as well as employees.

5. PROJECT SUMMARY
A. OWNERSHIP
Land is owned by Mr.Vijaykumar Bhalke and Family.
B. PROJECT LOCATION
Village : Pangari Khurd,Tal- Rajapur, Dist- Ratnagiri, Maharashtra, India.
C. PRODUCTS
 Mainly focus on Rubber Plantation
 After six years when Rubber tree becomes mature the extraction of
latex will start and processing of this latex into rubber sheets will be
undertaken.
 We can sell those sheets to direct rubber industries or can sell it to the
Rubber Board as per the prevailing price of that day.
 Also the extraction of Oil from rubber seed will be undertaken.
 The seedling nursery with modern technology will be established for
additional Income.

6. MARKET ANALYSIS SUMMARY
The market segment for our rubber sheets are rubber board and
rubber industries more precisely we are going to target Tyre
Industries and automobile sector being the major consumer.
A.TARGET MARKET SEGMENT STRATEGY
We will keep eye on the prices of rubber sheets, and based on a
good rate we will sell our sheet to industries or rubber board.
Also we will try to make contract with the Tyres and Tubes
industry who will be the major consumer of the product.

7. C. PRICING STRATEGY
Our pricing strategy will be depending on the current market
price of rubber sheets. During March the prices are fluctuating
between Rs.14000- 15000 / 100 kg. So we will sell our product
on its market price.

8. ORGANIZATIONAL STRUCTURE
At present Mr. Vijaykumar Bhalke with the help of expert team
from Kerala under the guidance of Rubber Boards subject matter
specialists doing the plantation activity.
After plantation the Production Manager, Site Manager and other
Supervisory staff will be appointed.
A separate set up will be organized for undertaking the Tourism
activity

9. RISK MANAGEMENT
A. RISK ASSOCIATEDWITH BUSINESS
 Environmental factor.
 Change in Govt. Policy.
 Other factors like, catching fire.
B. RISK PREVENTION
 To avoid damages due to heavy rain we will cut branches before monsoon period.
 To avoid damages due to risk of fire caught we will make fire lines also the safety measures such as
providing water pipeline at every corner of the plot will be done.
 Compensation from Insurance Company only on damage on natural calamities.
C. SOWT ANALYSIS
a. STRENGTHS
 Labour availability.
 Availability of ample Land.
 Rubber is in demand due to growth ofAutomobile industry.
 Our project is located on State Highway no 111 and it is just 30 Km from Mumbai-Goa National
Highway.
 Transportation is easy.

10. INVESTMENT
PLAN
“Invest For Five Years, Free Your Investment In The 11th Year
& Earn Annual Tax Free Revenue For Next 20 Years.”

11. Rubber Plantation
 The Area of Ratnagiri, Sindhudurg is declared as “Non
Traditional Zone” for Rubber Plantation by Rubber Board of
India.
 Being a Agricultural Crop, the Income from Rubber
Plantation isTax Free.
 The Tapping of Latex commences from the 6th year onwards till
the 33rd year. At the end of 33rd year the Rubber Wood is sold at
cost between Rs.5-6 Lac.
 We have got Suitability Report from the Rubber Board of
India.
 An Authorized Person from Rubber Board is appointed to
check with monthly whereabouts ( Updates) for the Plantations
and to guide with the proper measures as when required.

12. PENSION /INVESTMENT SCHEME
Invest Rs.20,000/- per month for 72 months (6 Years) and
get Assured Income of Rs.2,50,000/- annually from 7th
year till 33rd year.
The cost includes
1 acre land with Rubber plantation + 15 Days complimentary
stay at the cottage annually (i.e. 5 Days in Summer, Monsoon
& Winter Season) + 6 years Maintenance + Free Membership
of the Resort.
Apart from owning the Rubber Land , If you want to build
your farmhouse, we will provide 5000 sq.ft. Plot in same
vicinity free of cost for the constructing your Farm House.

13. OUR future Plans
We are Planning to bring additional 100 acres land under
Rubber Plantation after the monsoon i.e. ( from November
2015).
We are planning to come up with following activities
Natural Pool / Adventurous Activities / ATV / Kerala
Massage & SPA / Ayurveda and Yoga Kendra & Fishing and
Boating ( if Govt. Permit)
50 Cottages for 50Acres

14. Current Scenario At the Site
 Already the work for 1 cottage and 3 Labour Quarters is
going on which will be accomplished before 15th June 2015.
The Pits for Rubber Plantation has been accomplished.
Internal Road Structure is Completed.
The Plantation will be done on the onset of Monsoon. i.e.
before 15th June 2015.

15. LEGAL ASPECT
 Absolute owner of the land. (Your name in common 7/12 of the survey no.)
 At theTime of Booking, MOU will be Signed.
 Agreement for sale will be signed after receipt of the 50% amount of total Cost.
 Stamp duty, registration and legal charges to be borne by the purchaser.
 On cancellation Rs. 1 Lakh will be deducted from the sum received, also cancellation
after agreement for Sale will not be entertained. (except reasons beyond control of
Purchaser).
 Developers reserve the right to cancel the bookings in case of payment defaults for
consecutive 3 months; in this case 50% of the paid amount will be forfeited.( max. Rs.1
Lac)
 Interest at the rate of 18% per annum will be charged on delayed payments.
 Cheque bounce charges Rs. 500/- per cheque.
 After the Sale Deed, Rubber Producers Cooperative Farming Society will be formed and
society will take care of the plantations. Each Buyer will be a shareholder of the society
and he will be allotted shares on prorata basis depending upon his land holding.
 As it is group farming or Cooperative Farming, no boundaries or demarcation or access
to the individual land will be provided.
 Locking Period is 6 years , if anyone wants to discontinue after this locking period
then he/she has to arrange for the new customer and all the legal charges has to be
borne by the customer.

16. GOOGLE COORDINATES

17. GOOGLE COORDINATES

18. PROCESSING CHART

19. ACTUAL SITE PICS
ACTUAL ONGOINGWORK
BACKWATERS OF ARJUNA
DAM

20. Monsoon VIewActual Site

21. THANK YOU!!!
Office Address :
211/1B varun Arcade, gb road, thane (w) – 400 610
Contact : + 91 9821070262; Email : shivalikdevelopers@gmail.com