1. Nokia aims to simplify open source software by removing clutter from desktop interfaces, adding a dashboard for multitasking, and designing interfaces that are finger-friendly. 2. Consumer insights allow Nokia to build understanding of what consumers value, improve mobile device experiences, and develop offers to verify with consumers. 3. To effectively use open source, Nokia had to understand different technologies, work with communities upstream, balance openness versus differentiation and licenses, and streamline product development.

1. Taking open source forward
Can’t open source become more user-friendly…?
Ari Jaaksi, Vice President, Maemo Devices, Nokia
1 © 2009 Nokia

2. Yes, it can!
2 © 2009 Nokia

3. In order to simplify, we had to…
Remove dirt from the desktop
Create a dashboard for multitasking
Make everything finger-friendly
3 © 2009 Nokia

4. Inspired by people
Consumer & customer insights allow us to…
• Build a deep understanding what consumer value in our products
• Improve and redefine the user experiences of our mobile devices
• Develop the opportunity into a concrete offer and verify with
consumers that it makes sense
A l e x a n d r a Carlo Longino, Horia Stanescu, Darla Mack, Niko Nyman, Ewan Spence Tom Raftery, Lead
Deschamps- writer and analyst Independent Arts Online Journalist, Adobe Flash/Flex Entrepreneur, Analyst, energy
Sonsino, CEO and who has spent a n d C r a f t s M o b i l e I n d u s tr y D e v e l o p e r , Author, and Writer and sustainability
Co-founder of several years Professional M a v e n Business Owner, (www.ewanspence practice with
T i n k e r . i t ! covering the Published Author . c o m ) analyst firm
m o b i l e industr y on Social Me dia RedMonk; blogger,
podcaster, speaker.
4 © 2008 Nokia

5. Open source drives our way of
building software
• Work in the communities not
parallel to them
• Be transparent from Day 1 of
platform development
• Contribute to existing
projects, don’t reinvent
• Sponsor key contributors and
strategic projects
5 © 2008 Nokia

6. We want to focus on user experience and
integrate services, from the Internet and
operators.
But we are busy putting open source
components together
6 © 2008 Nokia

7. To master open source, we had to
understand …
• Different technologies: Linux, GNOME, Qt, Mozilla…
• How to work upstream with the community
• Balance openness and differentiation, IPRs and licenses
What we have not streamlined yet is
the making of the entire product
7 © 2008 Nokia

8. Maemo, Moblin,
LIMO, even Android
use a lot of the same
open source
components,…
… but we integrate
Open source and release
projects separately.
8 © 2008 Nokia

9. We want to concentrate on user experience
and work together on things that are generic.
This is how we can create value
for our customers.
9 © 2009 Nokia