ChatThreads-Ogilvy BrandEncounter Study: Integrated Social Media Impact Findings Preview
- 1. 2011 Ogilvy-ChatThreads Brand Encounter™ Study:
Integrated Social Media Sales Impact*
Social+PR Exposure
+17% increase in spend
(category)
Social+TV Exposure
2x greater likelihood of higher
consumption (Wendy’s)
EXPOSURE
Social only Exposure TV only Exposure
7x greater likelihood 3x greater
of higher spend (KFC) likelihood of higher
spend (Taco Bell)
Social+OOH Exposure
1.5x greater likelihood of higher
spend or consumption (category)
*Quick service restaurant (QSR) customer sample
touchpoint exposure Jan-May 2011
- 2. Contact
Dr. Walter Carl
Founder, Chief Research Officer
Walter@ChatThreads.com
Twitter: @ChatThreads