The document discusses observations made about different stores and street vendors in terms of their branding, employee uniforms, sales approaches, and security measures. Servi Fruit focuses on organic products and has discounts on damaged goods, while Enrich is a higher-end bakery cafe. La Castanyada del Cau has many child sellers of chestnuts who directly solicit customers in an aggressive manner. In general, stores selling non-essential products have more aggressive selling, and security is higher when valuable products are spread throughout rather than near the register.

1. Are you paying attention?
Looking for hidden oportunities
A Crash Course on Creativity
Albert Parrilla Quiles

2. Servi Fruit (Fruits & Vegetables)
 They are selling fresh fruits &
vegetables
 Scheme color: Green and wood (they
want improve the organicness of their
products)
 The sellers are uniformed and they
contact the costumers only in the cash
register
 There are discounts at the end of the
store: almost rotten fruit
 There are signs warning of security
cameras

3. Enrich (Bakery)
 A bakery with space for eating and
drinking coffee
 Scheme color: White, black and wood
(they want to produce a classy image)
 The sellers are uniformed and they act
polite
 The door is closed. It could seems
elitist but also private
 It would be nice if they offer free
samples of their mini biscuits

4. La Castanyada del Cau (Chestnuts)
 Some children selling chestnuts in the
street, a "boy scouts"-like activity
 Scheme color: Green and red (the
scheme color of their organization)
 The sellers ask directly to everyone in
the street
 There are too many sellers! More than
10. It could be aggressive for the
costumer
 It’s in the street, but they could use a
radio and play some music

5. General Observations
 The scheme color, the style and the formality of the
sellers are related with the time that costumers spends
 The sellers are more aggressive in stores that sells non-
necessary products (chestnuts, for example)
 The security is higher when the products are spare in all
the store and not only near the cash register