The document outlines three common presentation mistakes: using vague headlines, presenting outdated designs, and failing to include a call to action. It emphasizes that clear and impactful communication is essential for engaging the audience, highlighting the importance of modern design and actionable next steps. Suggestions for improvement include more specific titles, investing in design, and providing clear instructions for audience engagement.

1. Are you
making these
3 presentation
mistakes?

2. Headlines
like this:
MISTAKE
#1

3. Who
we are
What
we do
Our office
locations

4. WHY
are these a
mistake?

5. = Because they
tell your audience
NOTHING

6. Meaningless titles force
the viewer to slog through
more content to find the
“answers”
Very few of us
have the time or energy
to read or listen to the longwinded
detail. Indeed, our 9 second
attention spans are used up before
I can even finish typing this sente...

7. FOR EXAMPLE,
TRY THESE INSTEAD:
Who
we are
What
we do
Our office
locations
We’re a creative
presentation
design agency
We equip you
with killer slides
Our expert
team helps clients
worldwide

8. MISTAKE
#2
Looking dated.
It’s not 2002,
it’s 2020.

9. Get your
deck designed.
Every £1 invested
in design leads to
+£4 in revenue
SHOWYOUR
VALUE
www.designcouncil.org.uk

10. THE INDUSTRY NEEDS
FOR
EXAMPLE:
BEFORE
AFTER

11. MISTAKE
#3
Not stating a
CALL TO ACTION

12. AVOID
PRESENTING
WITHOUT
A PURPOSE:
EQUIP THE
AUDIENCE
WITH A CLEAR
NEXT STEP

13. WHY SHOULD
THEY CALL?
EXAMPLE:
Call 0800 264 1373
to take your
presentations to the
next level

14. Start improving your
conversion rate:
call 0800 246 1373
WHAT’S IN IT FOR
THEM?
EXAMPLE:

15. Ready to start your project?
Connect and send me a
message now on LinkedIn.
WHAT DOYOUWANT
THEMTO DO?
EXAMPLE:

16. MISTAKES
STOP THESE
Not being clear on
the next step
Writing generic
meaningless headlines
Not showing your value
with poor design
1
2
3

17. hello@presented.co.uk
0800 246 1373
DM me on LinkedIn
Present better: