Don't die the slow death of irrelevance, build a great product instead! These are the ten things I've learned to look for in a great product, and I've put together the master toolkit with tangible advice by Des Traynor of Intercom and Mikael Cho of Crew amongst others to help you achieve them. Heavily inspired by the grind behind Miles Ahead, directorial debut of Don Cheadle, a great movie and a great product.
The Checklist: http://wp.me/po8eb-1iD
The Toolkit: http://wp.me/po8eb-2im
Venture Capital 101 - I'm a VC, Who Are You? Paula Marttila
"Venture Capital 101 - I'm a VC, Who Are You?" walks you through the essentials of venture capital, early stage funding alternatives, and the difference between good and bad VC to an audience new to fundraising. I first gave this talk to Interactive Communication students at Berghs School of Communications in Stockholm, Sweden, March 2013.
March 2016: Updated version to reflect the changes and trends in venture capital markets incl. additional pitch advice, recommended reading, and founder resources.
Why Startups Need Storytelling and Inbound Marketing, and #WTF is Growth HackingPaula Marttila
Why Storytelling and Inbound Marketing are crucial for startups, specifically regarding fundraising, recruiting and building company culture, and why culture and recruiting play a central role in growth hacking. Keynote at StartSmart! Marketing & Metrics day, in Tallinn March 2013 http://www.start-smart.me/en/events/startsmart-events/149/startsmart-marketingmetrics.
Startup Camp Berlin March 2014 http://startupcamp.co/2014/
Personal Branding and Importance of Paying ForwardPaula Marttila
The importance of mentorship and role models in building sustainable future economy, but also how the social web works, and why contributing is great way to build personal brand on social web. Talk I gave at Good Morning 2020 conference in Stockholm, Nov 17th 2010.
Swedish and Nordic E-commerce Market Trends incl. E-commerce Tips and Tricks.Paula Marttila
Keynote at Mindclub.fi in Vaasa, Finland, February 2011.
http://www.mediacity.fi/index.php?p=13&s=9
Original Prezi: http://prezi.com/qhkgnfhd6wxj/nordic-e-commerce-startups-scene-trends-and-tips-mindclub/
Launch and Go-To-Market Strategies for Digital Tehcnology StartupsPaula Marttila
Advice on launch and go-to-market strategies, approach to media, how to use social media channels to build brand trust, and turn your users into ambassadors."
Talk at Geek Girl Meetup #4 20th Nov 2010
Read more: http://paulamarttila.wordpress.com/with-a-little-help-from-your-fans-or-how-to-s
Original Prezi: http://prezi.com/g98ifl20gcg2/why-fans-are-invaluable-when-launching-your-service/
The Impact Of Social Web On Digital Product Development and Customer ExperiencePaula Marttila
Why all products and services want to be social. How to think about customer experience when designing services. Showcase of how presentation tool Prezi can become more social. Keynote at EDGE Conference Sep 2010.
Read more: http://paulamarttila.wordpress.com/the-impact-of-social-web-on-product-developme
Digital Media - Survival Through Digital Innovation feat. Swedish Technology ...Paula Marttila
New business model and service innovation through wisdom of the crowds and Swedish technology startups. Presentation at Sundsvalls Tidning, st.nu, April 2010.
Original Prezi: http://prezi.com/gxcy53kx3u2a/online-media-survival-through-innovation-feat-swedish-startups/
Top Ten Advice To Make Your Early Stage Startup SucceedPaula Marttila
It's rarely the competition that kills your startup. Learn what does and how to make your early stage startup work. Geek Girl Meetup presentation Oct 24, 2009. http://geekgirlmeetup.com/
Original Prezi: http://prezi.com/xwctx5bb3gz4/top-ten-advice-to-make-your-online-startup-succeed/
Digital Technology Trends, Changing Customer Behaviour and Competition In Dig...Paula Marttila
Why fans matter? Who's "stealing" your audience and ad revenues? Why news media companies should be part of social engagement and distributed across all platforms? What are the technology trends we're heading towards? How to monitor, curate, filter and report news. Keynote at Svenska Dagbladet Svd.se Developer Conference Dec 2009.
Original Prezi: http://prezi.com/pjzyufqri7d8/trending-topics-in-online-publishing/
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
Venture Capital 101 - I'm a VC, Who Are You? Paula Marttila
"Venture Capital 101 - I'm a VC, Who Are You?" walks you through the essentials of venture capital, early stage funding alternatives, and the difference between good and bad VC to an audience new to fundraising. I first gave this talk to Interactive Communication students at Berghs School of Communications in Stockholm, Sweden, March 2013.
March 2016: Updated version to reflect the changes and trends in venture capital markets incl. additional pitch advice, recommended reading, and founder resources.
Why Startups Need Storytelling and Inbound Marketing, and #WTF is Growth HackingPaula Marttila
Why Storytelling and Inbound Marketing are crucial for startups, specifically regarding fundraising, recruiting and building company culture, and why culture and recruiting play a central role in growth hacking. Keynote at StartSmart! Marketing & Metrics day, in Tallinn March 2013 http://www.start-smart.me/en/events/startsmart-events/149/startsmart-marketingmetrics.
Startup Camp Berlin March 2014 http://startupcamp.co/2014/
Personal Branding and Importance of Paying ForwardPaula Marttila
The importance of mentorship and role models in building sustainable future economy, but also how the social web works, and why contributing is great way to build personal brand on social web. Talk I gave at Good Morning 2020 conference in Stockholm, Nov 17th 2010.
Swedish and Nordic E-commerce Market Trends incl. E-commerce Tips and Tricks.Paula Marttila
Keynote at Mindclub.fi in Vaasa, Finland, February 2011.
http://www.mediacity.fi/index.php?p=13&s=9
Original Prezi: http://prezi.com/qhkgnfhd6wxj/nordic-e-commerce-startups-scene-trends-and-tips-mindclub/
Launch and Go-To-Market Strategies for Digital Tehcnology StartupsPaula Marttila
Advice on launch and go-to-market strategies, approach to media, how to use social media channels to build brand trust, and turn your users into ambassadors."
Talk at Geek Girl Meetup #4 20th Nov 2010
Read more: http://paulamarttila.wordpress.com/with-a-little-help-from-your-fans-or-how-to-s
Original Prezi: http://prezi.com/g98ifl20gcg2/why-fans-are-invaluable-when-launching-your-service/
The Impact Of Social Web On Digital Product Development and Customer ExperiencePaula Marttila
Why all products and services want to be social. How to think about customer experience when designing services. Showcase of how presentation tool Prezi can become more social. Keynote at EDGE Conference Sep 2010.
Read more: http://paulamarttila.wordpress.com/the-impact-of-social-web-on-product-developme
Digital Media - Survival Through Digital Innovation feat. Swedish Technology ...Paula Marttila
New business model and service innovation through wisdom of the crowds and Swedish technology startups. Presentation at Sundsvalls Tidning, st.nu, April 2010.
Original Prezi: http://prezi.com/gxcy53kx3u2a/online-media-survival-through-innovation-feat-swedish-startups/
Top Ten Advice To Make Your Early Stage Startup SucceedPaula Marttila
It's rarely the competition that kills your startup. Learn what does and how to make your early stage startup work. Geek Girl Meetup presentation Oct 24, 2009. http://geekgirlmeetup.com/
Original Prezi: http://prezi.com/xwctx5bb3gz4/top-ten-advice-to-make-your-online-startup-succeed/
Digital Technology Trends, Changing Customer Behaviour and Competition In Dig...Paula Marttila
Why fans matter? Who's "stealing" your audience and ad revenues? Why news media companies should be part of social engagement and distributed across all platforms? What are the technology trends we're heading towards? How to monitor, curate, filter and report news. Keynote at Svenska Dagbladet Svd.se Developer Conference Dec 2009.
Original Prezi: http://prezi.com/pjzyufqri7d8/trending-topics-in-online-publishing/
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
17. Will You
Fight For
My Privacy
& Security?
@paulamarttila
“I’m no expert, !
but that sounds like bullsh#t”
18. Are You
Educating
The Market
On The New?
@paulamarttila
E.g. Food
Education
Payments
Transportation
Crowd Funding
Access Economy
Smart Homes & Cities
Health & Quantified Self
23. @paulamarttila
RECOMMENDED READ & WATCH
Are You Building A Great Product?
The Checklist http://wp.me/po8eb-1iD The Toolkit http://wp.me/po8eb-2im
Steve Jobs, Apple, On Vision And Customer Experience:
https://www.youtube.com/watch?v=FF-tKLISfPE
https://paulamarttila.wordpress.com/2011/10/21/does-your-product-communicate-its-vision/
Jeff Bezos, Amazon, On Obsessing Over Customers And Key Learnings From Building Amazon: https://
www.youtube.com/watch?v=-hxX_Q5CnaA
Daniel Ek, Spotify, On Focus, Competition And Care For Details:
https://www.quora.com/How-will-you-compete-as-Amazon-Google-incl-YouTube-Apple-etc-strengthen-and-
expand-the-scope-of-their-respective-lock-in/answer/Daniel-Ek
https://www.quora.com/What-are-some-early-decisions-that-were-key-to-Spotifys-success/answer/Daniel-Ek
Des Traynor, Intercom, On Product Management, Delivering Magic and Keeping Your Product Alive:
https://www.youtube.com/watch?v=s7O3_tRB5t4 , https://www.youtube.com/watch?v=IN7hsIGUtHU
https://www.youtube.com/watch?v=DINfWpHHpzs
Mikael Cho, Crew, On The Process Of Building A Product People Love:
https://medium.com/swlh/every-mistake-we-made-building-the-last-version-of-our-product-7b086cb8ae77#.
1o79id8k3
24. @paulamarttila
Nobody cares by Gapingvoid: http://www.gapingvoidart.com/images/nobody-cares_1.gif!
Japanese toilet :https://www.flickr.com/photos/paulamarttila/5204393002!
Chocolate Mobiles: https://www.flickr.com/photos/paulamarttila/!
Virtual Reality TV4: https://paulamarttila.com!
Miles Davis, Miles Ahead: https://paulamarttila.com courtesy of https://
www.milesdavis.com/miles-ahead/!
Greek Soil in a Can: https://www.flickr.com/photos/paulamarttila/2617273795!
Cookies: https://paulamarttila.wordpress.com/2010/09/01/the-economy-of-free-or-how-to-
get-people-help/!
Helping hands: http://www.flickr.com/photos/theloushe/3696494100/!
Puzzle: https://www.flickr.com/photos/acoustic_punk_sound/2318690019!
Nasa Lego "Build The Future”: https://www.flickr.com/photos/nasahqphoto/5161639791!
Awesome: http://www.flickr.com/photos/torley/3674050796/!
Neil Young, Are You Passionate: http://www.neilyoung.com/!
Jon Stewart, The Daily Show: http://www.cc.com/shows/the-daily-show-with-jon-stewart!
Tina Fey, Tracy Morgan, 30 Rock: http://www.nbc.com/30-rock!
Tim Gunn, Project Runway: http://www.marieclaire.com/fashion/news/a13458/got-a-fashion-
problem-tim-gunn-will-help-you-fix-it/!
Steve Carrell, Paul Rudd, Anchorman: http://www.imdb.com/title/tt0357413/
IMAGE CREDITS