The client is facing issues with reducing profits due to improper cost management and an outdated information system. There is also high competition in the local market leading to improper pricing. Key challenges include high market competition, government policies, perishable and non-perishable inventory, and an inefficient IT system. The document proposes effective decision making and labor distribution, expanding internationally with 200 distributors, developing a robust market segmentation approach, prioritizing customer segments, and identifying future product demands and innovative marketing strategies.

1. Client ‘s problem
•Reduction in the profits due to improper
cost management .
•Up gradation is required in the current
Information System to handle Inventory
,Cash flow and Raw material..
•Higher competition in Local Market, due
to improper pricing
Key factors /Issues
•High competition in the market.
•Government policies.
•Perishable and Non Perishables.
•Inefficient IT system.
•Procurement Decisions
Approach
•Effective decision power distribution
•Effective labour distribution in the
company.
•International presence
•200 Distributors
Robust Differentiation
Strategy
•To develop different
survival instinct.
•Robust approach towards
market segmentation.
Solution identification
•Layout of Framework
•Prioritize the segments
•Approach towards
competition.
Future marketing map
•Identification of demands.
•Marketing the innovation
of products in most
relating manner.
Define
Executive
summary
Challenges
Research &
Analysis
Synthesize Recommend
Initial Hypothesis Description
What we have to do ?

2. Define
Executive
summary
Welding
Industry
Scenario
Research &
Analysis
Synthesize Recommend
Strategic
objective
To assess the India’s
Welding Industry
To identify the scope
of Disruptive
innovation
To develop a
framework and
propose execution
synergies
To identify the
instrumental challenges
and ways to overcome
them
Analyse the potential
of Welding industry
and its utilization.
Analyse the industry
on product and
regional category.
Identify the most
critical growth Drivers
for the ATE.
Analyse the importance
of the Welding
instrument industry in
India.
Analysis
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Strategic
objective
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Mapped the ecosystem to see how
the disruptive innovation
generates the higher returns.
Reality check of the initiatives and
its effectiveness.
Insights
Analysis
Technology and its
effects on Welding
machine industry.
Role and importance
of Automating robots
and machine
ATE can disrupt the
Welding instrument’s
ecosystem.
Utilization of Govt
policies to take the
proper advantage as
SME.
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Recommend
ations
Building an ecosystem of R&D for new instruments as per the demand of markets within vicinity of
competition of both cheap and expert foreign players. . Developing a reliable product which will be
trusted by market is more important.

3. Define
Executive
summary
Welding
Industry
Scenario
Research &
Analysis
Synthesize Recommend
Domestic Indian Market Scenario
• High prospect Rs.1000 Cr Welding product market.
• Major roadblock for local market is substantial import of welding equipment.
• Unorganised sector of Indian Welding Equipment manufacturers.
• Policy paralysis over 5 years which impact demand for welding equipment.
• Lack of technology and R&D investment due to financial limitations.
Foreign Players in Market Scenario
• Foreign companies have high end technology.
• Hold financial muscle and demonstrates resilience in Indian Markets.
• They possess great marketing efforts ,spend a lot and patience apprentice.
• Foreign players like China ,Taiwan and Korea acquired huge share in market by
lowering price for similar products.
ATE products lacks the finishing like American and Europeans machines and also hit by
the lower price for same product by Chinese and Taiwanese companies.