This document provides information about an eco-friendly restaurant called Arbor located next to a large city park. Arbor aims to provide a relaxing environment for customers while promoting sustainability. It uses environmentally-friendly practices such as recycled building materials, energy efficient equipment, and supporting local farmers. The restaurant offers a healthy menu and space for meetings or dining. It employs various marketing strategies like Groupon to attract new customers and build repeat business in order to be a positive community presence.

1. Waukee High School

2. Mission StatementOur mission at Arbor is to be a positive, environmentally friendly force in our community and be known for a healthy menu. In addition to providing a relaxing place to do business, we promote a fun, entertaining experience for our customers.

3. Location & HoursLocated adjacent to main ProStartville park and activity center of the cityConvenient place to pick up a picnic or a meal Place to hold a business meeting or lunchKitchen Hours: Tuesday – Sunday 10 A.M. to 10 P.M.

4. Interior DescriptionTree brings nature inside

5. Windows and terrace – for natural lighting and view of parkIndoor playground made from recycled materialsCork floor and doorsEco-friendly RestaurantRestroom uses low flow fixtures, high efficiency toilets, waterless urinals, touchless faucetsHand dryers instead of paper towelsEnergy star kitchen equipmentRecycled and repurposed patio tables and chairs, custom refurbishedEco-friendlyWaste bins for produceCollected and eventually used for soil nourishmentNatural lightingServe water upon requestUse of area farmers and producersFeature their names in our menu

6. Boardroom Floor Layout

7. Canopy Floor

8. Company StructureManagers – General Manager, 3 Assistant ManagersFOH – 2 Host/Hostess, 2 Bartenders, 2 Bus Personnel, 6 ServersBOH – Head Chef, 2 Line Cooks, Food Runner, Dishwasher

9. Staff UniformsDaywearEvening

10. Menu-Price points for demographic & features wood-fired as well as local farms and producers

11. Menu HighlightsMesclun Green Salad $7.75Cappuccino Mousse $5.00Spiced Petit Tender servedwith Lemon Carrots and Primavera Mashed Potatoes $ 14.95

12. Marketing StrategiesDesigned to bring in new customers and repeat businessUse of strategies that have been proven by other companies

13. Groupon – reaches audience interested in eating out - may be current or new customers (89% return*)*RESEARCH:Groupon customers spend an average of 60% above the value of the Groupon.

14. Secret Envelope – for current customers

15. Encourages repeat visits – 15 % redemption rate projected

16. SummaryCapitalizes on the city’s greatest asset- the park Reaches out to area businesses as well as familiesUses eco-friendly practices in building, menu, and business practicesAnd as our logo suggests…………

17. STRONG SUPPORT AND STABILITY IN THE COMMUNITY