Arabic reality TV shows are alive and kicking. A new report from the Arab Advisors Group profiles major Arabic reality TV shows on five FTA satellite TV channels during January and February 2010. This includes locally-produced as well as licensed-format-based reality TV shows. The analysis reveals that the number of shows that are designed and produced by the stations is higher than the licensed formats shows. Spurred by liberalization and the boom in satellite TV supply and viewership, many channels in the Arab TV industry recognize the need for offering quality content to maintain their attraction to viewers and advertisers. Reality TV’s attraction lies in its relative novelty to audiences as well as its lower costs of production as participants are mainly regular people and not highly paid movie and TV stars. A new report, “Arabic Reality TV Shows” was released to the Arab Advisors Group’s Media Strategic Research Service subscribers on February 10, 2010. This report can be purchased from the Arab Advisors Group for only US$ 950. The 24-page report, which has 12 detailed exhibits, provides analysis of the Reality TV landscape in the Arab World. The report includes analysis and profiles of eight major Arabic reality TV shows on five FTA satellite TV channels during January and February 2010. This includes locally produced as well as licensed-format-based reality TV shows. The content of the Arabic reality shows as well as the content of the original licensed format (where applicable) is discussed. In addition, this report points out the Arabic production companies that have played a role in the Arabic reality TV market.

1. Arabic Reality TV Shows
Arab Advisors Group
Media Strategic Research Service
February 2010
Analyst: Noura Abdulhadi
Issa Goussous
Arab Advisors Group
A Member of the Arab Jordan Investment Bank Group
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Tel. 962.6.5828849
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3. Table of Contents
Section I: Overview..................................................................................... 1
Definition ................................................................................................. 5
Licensed formats ...................................................................................... 7
Revenue streams ...................................................................................... 8
Section II: Arabic reality TV shows on FTA satellite channels ...................... 9
Abu Dhabi Al Oula channel’s reality TV shows for Jan. and Feb. 2010...... 10
Reality show: Shae'r Almalyoun (Millions’ Poet) – Season four ........................10
Dubai TV channel’s reality TV shows for Jan. and Feb 2010..................... 11
Reality show: Anti Ajmal (You’re more beautiful) ..........................................11
Reality show: Najm El Khaleej (Star of the Gulf) – Season One.......................11
Reality show: Mujaddidoun (The Revivers) – Season One...............................12
LBC’s reality TV shows for Jan. and Feb 2010 ......................................... 13
Reality show: Qismeh wo Naseeb (Perfect Bride) – Season two.......................13
Reality show: Star Academy – Season 7 ......................................................14
MBC1’s reality TV shows for Jan. and Feb. 2010...................................... 16
Reality show: Ma’ Joelle Ahla (With Joelle, it is more beautiful) .......................16
Rotana Music’s reality TV shows for Jan. and Feb. 2010 .......................... 17
Reality show: 360 ....................................................................................17
Section III: Participating producers in the Arabic reality TV market .......... 18
Clap Productions..................................................................................... 19
Pyramedia .............................................................................................. 19
Dubai Media Incorporated (DMI) ............................................................ 20
Middle East Broadcasting Center (MBC) Group ........................................ 20

4. List of Exhibits
Exhibit 1: Number of Arabic reality TV shows for January and February 2010
for the selected FTA satellite TV channels ............................................. 1
Exhibit 2: Status of Arabic reality TV shows which were aired on the eight
FTA satellite TV channels between Jan. 2007 and Mar. 2008 ................. 3
Exhibit 3: Arabic reality TV shows on the five channels for Jan. and Feb.
2010 ..................................................................................................... 4
Exhibit 4: Competitive vs. non-competitive Arabic reality TV shows ............ 6
Exhibit 5: Licensed formats vs. original Arabic reality TV shows .................. 7
Exhibit 6: Viewer interactivity and main revenue streams from Arabic reality
TV shows on the five FTA channels........................................................ 8
Exhibit 7: Abu Dhabi Al Oula reality shows, Jan. and Feb. 2010 ................. 10
Exhibit 8: Dubai TV reality shows, Jan. and Feb. 2010 ............................... 11
Exhibit 9: LBC Sat’s reality TV shows, Jan. and Feb. 2010.......................... 13
Exhibit 10: MBC1’s reality TV shows, Jan. and Feb. 2010 ........................... 16
Exhibit 11: Rotana Music’s reality TV shows, Jan. and Feb. 2010 ............... 17
Exhibit 12: Arabic reality TV shows production.......................................... 18