1. Get in the Habit of Protecting your BRAIN A case Study in Habit Formation: Bicycle Helmet Adherence (2 hours) Benjamin Olmsted habits.stanford.edu

2. Steps to Protecting your Brain There are a few steps on the path to brain protection whilst riding a bike: Ride Recklessly Acquire Protection Use protection Win According to the Fogg Behavior model (behaviorModel.org) completing these steps will require Motivation , Ability , and a Trigger to perform the behavior.

3. Riding a Bike (with or without handle bars) Riding a bike is the first step to riding a bike with a helmet. Yes. I want to ride my bicycle, I want to ride my bike... I wanna be green, just like you! Fast is FUN! I'm late! I'm late! Who can do this? Anyone with a bike Who is not too tired And has the time Will be reminded of riding, and facilitated in riding, by their bike

4. Having a Helmet on Hand To put on a Head Without the helmet on hand, how could we wear a helmet? May I be safe and Free from Injury: Hope to facilitate later habit. These factors will make it hard to get a helmet on hand: No money to buy. I don't normally buy a helmet. Plus, nobody else is doing it. Triggering this one time behavior might require serendipitous advertising, Or a nagging mother.

5. Wearing that Helmet To protect that head Now that we have a helmet in the way of our bike... We can wear it whenever we ride: easy. It feels good to take care of oneself. The fear of brain damage: alleviated . Taking bike keys out of the helmet, or having it dangling from a bag screams: Put this ON!

6. The Path to the Path Riding recklessly: Blue Path Acquiring a helmet: Green dot Wearing a helmet: Green path Riding to Win: Blue Path