Wat kunnen Nederlandse startups leren van Silicon Valley

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Presentatie tijdens opening Appril Festival in Jaarbeurs Utrecht door Remco Janssen. Wat kunnen Nederlandse startups leren van Silicon Valley?

Business

WAT KUNNEN WIJWAT KUNNEN WIJ
LEREN VANLEREN VAN
SILICON VALLEYSILICON VALLEY
#APPRIL#APPRIL
BEDANKT!
DESIGNDESIGN
C.E. SNELLING BERGC.E. SNELLING BERG
@REMCOJANSSEN.@REMCOJANSSEN.

BEDANKT!
DESIGN
C.E. SNELLING BERG
PROUDLY REPRESENTS.PROUDLY REPRESENTS.

https://flic.kr/p/5vMgkzhttps://flic.kr/p/5vMgkz
MAGIC.MAGIC.

WAT KUNNEN WIJ LEREN?WAT KUNNEN WIJ LEREN?

https://flic.kr/p/kwR4kT
SECRET SAUCE.SECRET SAUCE.

https://flic.kr/p/eVW1Z6
INVESTERING?INVESTERING?

https://flic.kr/p/eLVyVm
AZIATEN.AZIATEN.

LET'S BE SOCIAL.LET'S BE SOCIAL.
TWITTER: @REMCOJANSSENTWITTER: @REMCOJANSSEN
E-MAIL:E-MAIL: REMCO@REMCOJANSSEN.COMREMCO@REMCOJANSSEN.COM
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This is the future of connectivity for social media marketing. Social networks are ever changing. Now, they're turning in to private sharing platforms. We as social media marketers should be aware of these trends and react with attractive, visual content. Examples from Snapchat, Instagram, Vine, YouTube, Secret, Hyves, Gap, Evian Water, Buzzfeed, Viral Nova and Upworthy. Keynote Remco Janssen @ Top Social Brands, June 6th 2014 in Bucharest.

SBK Dossier

Timø Ronan

Share it with Stories - Modefabriek

Kirsten Jassies justK

Creating Your Broadcast Channel

Scott McIntosh

MARKETING = D.E.A.D.

FauneRevol

This document discusses the concept of marketing being "dead" and presents a new approach called storytelling. It argues that consumers are disengaged from traditional marketing due to it being disconnected, product-focused, authoritative and depersonalized. The document proposes that the new approach should be engaging, experience-focused, equal/interactive and empowering/personalized. It provides examples of social and life streaming stories that follow this approach, such as The Ice Creamist and Rooms of Red Bull. The key is to tell stories that engage consumers through experiences.

Mig Reyes: Upside Down and Inside Out- MozCon 2015

Erica Lewis

@bayern on Instagram #afbmc

User Centered Strategy (UCS)

This document summarizes Bayern's Instagram community management strategies. It discusses how using hashtags like #VISITBAVARIA and #DEINBAYERN helped make content more visible and brought fame. It also talks about establishing community interactions by reposting photos tagged with location hashtags. An organized hashtag hike event with 500 authentic photos gained over 6 million impressions. Bayern's Instagram following grew from 10k to 60k and engagement rates increased. The key learnings are that communities are built outside the main feed through interactions, and engagement must be maintained through posted content.

The document discusses being a social introvert and attending social events like conferences and meetups. It describes introversion and extraversion, noting that introverts reflect and recharge through alone time while extraverts recharge through social interaction. The document also discusses "social caterpillars", noting that introverts preparing for social events will 1) cocoon or isolate beforehand, 2) extend their antennae to observe on social media before 3) consuming information and 4) flying or fully engaging at the event.

March 2012 Cultural Fuel Trend Report

Leo Burnett Frankfurt

IKEA launched a new product called "Beröra" in Norway, which allows users to operate touchscreen devices while wearing mittens. Mercedes promoted their new emission-free technology with an "invisible car" video. Bushmills whiskey partnered with a sunglasses company to create wooden sunglasses made from old whiskey barrels and waxed in whiskey. The newsletter discusses these and other examples of creative marketing strategies and campaigns.

Podcasting and Financial Aid

Christopher Penn

Gamification Master Class - Becky Simms, Reflect Digital

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Join Becky Simms for a first-hand account of how you can use the proven technique of gamification in your content marketing strategy. This talk will take you on a journey from the background data of 2k consumers and their views on gamification, through to how to plan a gamification campaign for your business. Looking at how to succeed and what the metrics for success are. This talk will allow you to understand what gamification is and the benefits that can be woven into a gamification strategy. It will give you a clear planning strategy for your first gamification campaign that you can implement. Finally, it will help you qualify what measures you should have in place to ensure you can report on the campaign successes.

Neawp preferred vendors

hegwer

Red Carpet Concierge Media Kit

Sandra Smith-Doghmi

This document summarizes an online concierge lifestyle magazine that provides information on various topics including business, fashion, dining, entertainment, hospitality, real estate, health, and government. It connects brands to clients and readers through its online and multi-platform media. The magazine works with various contributors in different fields to source high quality content and keep readers informed of latest trends. It aims to be a one-stop resource for readers and a way for brands to reach clients through its digital media platforms.

Agency deck Proudly Represents - H1 2022.pdf

Wat kunnen Nederlandse startups leren van Silicon Valley

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