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THE AFRICAN
CHALLENGESUCCESS CASES
until 1955
PRODUCT
1955-70
SALES
1970-00
CLIENTS
SENDER.
MESSAGE.
RECEIVER.
SENDER.
MESSAGE.
RECEIVER.
CREATIVITY
TECH REVOLUTION
until 1955
PRODUCT
1955-70
SALES
1970-00
CLIENTS
from 2000
USERS
USERS
MORE
KNOWLEDGE
MORE
DIVERSITY
MORE
FAST
MORE
SMART
MORE
SMART = DEMANDING
SENDER.
MESSAGE.
RECEIVER.
PUBLIC
ASSOCIATIONS
SOCIETY
OTHER PLAYERS
PARTNERS
USERS
SOCIAL
MEDIA
OPINION
MAKERS
OPINION
LEADERS
BIG
CHAT
STARTING NOW
YOU ARE PART OF THE
CREATIVITY PROCESS
IT`S TIME TO
CREATE.
NO REFERENCES
PURPOSE
SUCESS
REAL PROBLEMS
REAL RELEVANCE
REAL CREDIBILITY
FOCUS
REAL PROBLEMS
AFRICA
FOCUS
REAL PROBLEMS
until 1955
PRODUCT
1955-70
SALES
1970-00
CLIENTS
30 YEARS
FOCUS
REAL PROBLEMS
from 2000
USERS
until 1955
PRODUCT
1955-70
SALES
1970-00
CLIENTS
30 YEARS FAST FOWARD
FOCUS
REAL PROBLEMS
DIFFERENT
PROBLEMS
FOCUS
REAL PROBLEMS
80%
20%
ELECTRICITY
80%
20%
85%
ELECTRICITY
85%
85%
1
2
FOCUS
REAL PROBLEMS
DIFFERENT
PROBLEMS
FOCUS
REAL PROBLEMS
“Most people probably don’t think of
Kenya as an innovation and technology
hub, but in 2007 it became the
launching pad for M-Pesa”
Forbes, AUG 12, 2015
FOCUS
REAL PROBLEMS
17%
83%
INFORMAL BANK
FOCUS
REAL PROBLEMS
FOCUS
REAL PROBLEMS
56%
44%
WATER
FLOODS 2015
MOZAMBIQUE
FOCUS
REAL PROBLEMS
FOCUS
REAL PROBLEMS
FOCUS
REAL PROBLEMS
20%
80%
DOMESTIC VIOLENCE
FOCUS
REAL PROBLEMS
THANK YOU

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APPM_17FEB16.compressed