2. iPhone Company Information
• Apple enters Smart-Phone
Industry
– Aiming for 1% Market
Share
• High Income Consumers
– $499-$599
• Will Expand Product Line
Market Share
31%
18%13%
7%
6%
5%
20%
Nokia
Motorola
Samsung
LG
SonyEricsson
Siemens
Others
4. Tech Specs
• Physical Characteristics
– 3.5 Inch Screen
– 4.5 by 2.4 by .46 inches
– 4.8 ounces
• 4 or 8 GB Memory
• Wi-Fi, Edge and Bluetooth compatible
• Battery Life
– 5 hours talk/video/browsing
– 16 hours Audio playback
• OS X operating system
5. SWOT Analysis of iPhone
Strengths
•High brand equity
•Compatibility
•Have a lot of financing for
development of iPhone product
Weaknesses
•Not familiar with smartphones
(1st batch glitches)
•High risk of damage
•Cingular exclusivity
Opportunities
•Loyal customers
•Social trends (people changing their
phones)
•Big market (big demand for all
features)
Threats
•Competition with phones like
Nokia, Trio and Blackberry.
6. Conclusion
• Offers unique product to market
– Price is reasonable for what you’re getting.
• Product will succeed
