Appeal buisness model_vaibhav_bajaj[20161214]
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Appeal is a manufacturer of men's clothing targeting males aged 20-40. It aims to provide high quality, versatile clothing at low prices. Appeal differentiates itself through marketing strategies and high brand awareness. It is seeking a long-term business loan to expand its product line and cover operating expenses. Appeal plans to use direct sales, retailers, and online channels to distribute its products both domestically and internationally.
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Appeal is a clothing manufacturer that targets men aged 20-40 with classy, high-quality yet affordable clothing. It aims to build brand awareness and strong retailer relationships through advertising. Appeal plans to aggressively expand its product range and market share over 3 years, expecting sales to grow from Rs.600,000 to Rs.3,000,000. It will use direct sales, retailers and online channels for distribution and eventually export overseas as well. While the apparel market is competitive, Appeal believes its name and marketing strategy provide advantages to target price-conscious consumers. The company is seeking a business loan to fund operations and product development during its growth phase.
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Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
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2. Ecommerce companies are expected to contribute to a 13% rise in India's overall advertising spending in 2016 according to forecasts, as the sector continues growing rapidly in India.
3. Quikr acquired the online real estate portal Commonfloor.com for $120 million to expand into the real estate classifieds business.
Branding strategy
This document discusses branding strategies for several brands:
(1) Halmola candy focuses on creating a clear brand vision and identifying the brand promise, target audience, and brand character.
(2) Dove soap's strategy involves positioning the brand by defining the target market, business, and point of difference to own a unique place in customers' minds.
(3) Tang's brand contract lists all promises made to customers, which are externally validated and can change over time.
(4) Meswak toothpaste uses integrated marketing communication strategies to achieve its vision and maximize return on brand investments measured by various metrics.
(5) Creating customers through a shared context is an inherently strategic act that
Marketing strategies retail
Reliance Retail is changing its market strategy in response to the evolving Indian retail sector. While it had traditionally focused on smaller stores, it is now expanding into larger "big-box" stores carrying a wide range of products. It is also hiring executives from global retailers like Walmart to help drive these strategic changes. Reliance Retail plans to raise funds to open more stores across a variety of formats, focusing on expanding into consumer durables and apparel. It now operates over 1,300 stores across 18 states in India.
Big Data_Retail Apparel_Dubai
The document discusses how big data can help retailers in the apparel industry analyze consumer behavior and trends to improve business strategies. It describes how retailers can use big data to optimize pricing, promotions, inventory, product assortments, store layouts and more. Specifically, big data can help retailers with customer segmentation, cross-selling, analyzing the effectiveness of marketing campaigns, and gaining insights from omnichannel shopping behaviors. Implementing big data analytics allows retailers to better understand customers and adapt to changing preferences and market conditions.
summer report customer satisfaction
The document discusses customer satisfaction and retention. It provides information on ICICI, an Indian financial institution, and its subsidiaries. It then discusses how customers form expectations and the importance of meeting or exceeding them to achieve total customer satisfaction. Various tools for tracking customer satisfaction like surveys and complaints systems are examined. Retaining existing customers is emphasized as it is more cost effective than acquiring new customers. Relationship marketing and creating customer loyalty through different levels of engagement are also covered.
Pravin bhaise 15020448099 crm 1
(1) The document discusses customer relationship management (CRM) strategies implemented by Future Retail, India's largest retailer.
(2) Future Retail uses CRM to understand customer preferences, develop targeted offers across food, fashion, home goods and more, and acquire new customers through programs while retaining them with loyalty programs.
(3) Key elements of Future Retail's CRM strategy include using data to customize offerings for customers, omni-channel retailing enabled by technology, and customer engagement programs like weekly sales and loyalty cards with over 15 million members.
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Appeal buisness model_vaibhav_bajaj[20161214]
- 1. Appeal Providingnew look to consumers by new style and qualityat low prices. Business Model
- 2. 2 Business Concept Appeal is a manufacturer of quality clothing which targets males of age 20-40. Marketing is supported with advertising and promotion campaign. Developing brand awareness and building strong relationship with retailers. Product differentiation by marketing strategies, exclusiveness and high brand awareness. Classy, high quality, versatile and low price clothing. Head office is in Delhi and production unit is in Sonipat.
- 3. 3 Consumer Segment Appeal is targeting low income consumer and customer have diverse background. Appeal’s customer is a versatile man who can fit into any environment. Appeal’s main focus is on male aged 20-40. Resources The company is seeking long term business loan for the purpose of developing its product line. General Assumptions 2016 2017 2018 Plan Month 1 2 3 Current Interest Rate 10.00% 10.00% 10.00% Long-term Interest Rate 10.00% 10.00% 10.00% Tax Rate 25.42% 25.00% 25.42%
- 4. 4 This funding will cover operating expenses and product development. Cost & Revenue Structure Other 0 0 0 Expected Performance in 3 years 2016 2017 2018 Sales Rs.600000 Rs.1750000 Rs.3,000,000 Gross Margin Rs.96000 Rs.332500 Rs.750,000 Gross Margin % 16.0% 19.0% 25.00% Operating Expenses Rs.240000 Rs.700000 Rs.1,200,000 Collection Period (days) 60 45 34 Inventory Turnover 1.50 4.80 6.00
- 5. 5 Projected Profits Value Propostion Brands have become an increasingly significant factor in apparel. The company’s name, Appeal is a competitive advantage in itself. The name is not attached to any particular group of customers and it allows entry into different segments of industry. Another advantage is the company’s marketing strategy 0 100000 200000 300000 400000 500000 600000 700000 800000 2016 2017 2018 ChartTitle
- 6. 6 . Distribution Appeal plans to use a direct sales force, retailers and internet to capture market. These are most appropriate channels because of time to market, reduced capital and fast access. On arrival clothing is stored in a warehouse. Initially the company will use a consolidated warehouse before acquiring a warehouse of its own. Appeal will also export to other countries.
- 7. 7 Customer Relationship The brand Appeal provides zero question return policy for a month. It will also deploy tablets in the retail outlets so that the customer can provide the feedback there itself. The outlets will also send the private messages to collect feedback for the service. Appeal a maintain a personal database and through this the brand will hope to grow in future.