SlideShare a Scribd company logo
Apparatus
 for the
 Future
    reconstructing the design world
       for new media   & bloggers
hello!
welcome to part one
phl -> yvr

www.stephanievacher.com/blog
in which i
      learned That
    i am a designer

            in real life
                and
at the emil carr institute of art and
           y
 design and new media and hipsters
deconstructing the design profession:
      these people are Luddites
a rapidl transforming economy
        y
where am i going
  with this?
rage against the machine
And
 they
bought
stuff
raymond loewy




Edward Bernays
modern design:
    technology and communication




                 Text




aka: i’m a designer, you’re a designer
welcome to part TWO:

the design process

          Text
think about
 your chair
this is boring
“The man who can’t
   visualize a horse
galloping on a tomato
      is an idiot.”

     -André Breton
communication
   design
     vs
   design
communication
xo xo

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Apparatus for the Future