1. 10. Snickers, 'you're not you when you're hungry'

2. 9. Newsworks, 'papers aren't just paper any more'

3. 8. Paddy Power, 'yes we Vati-can!'

4. 7. Harrison's Fund, 'I wish my son had cancer'

5. 6. Land Rover, 'meat'

6. 5. Specsavers, 'ball boy'

7. 4. The Sunday Times, 'fashion royalty'

8. 3. The Guardian, 'a nation divided'

9. 2. Expedia, 'luggage labels'

10. 1. Lurpak, 'good proper food'