1) The document discusses how fintechs could help address ESG challenges and simplify investment decisions for retail investors. It notes growing demand from investors for sustainable investing options and tools to define their ESG preferences. 2) Lack of knowledge is a major hurdle to ESG investing. The document presents a solution called SAFIR that provides a personalized portfolio diagnostic to encourage investing and simplify decisions for retail clients in a way that is aligned with their risk appetite and sustainable preferences. 3) SAFIR uses modular tools including investor profiling, portfolio assessment, and continuous monitoring to help financial institutions better serve investors and meet regulations like the EU's ESG directives in a client-centric manner.