This document discusses the role of territory digital mediators (TDMs) in supporting local tourism stakeholders and destinations. It began as a training program in 2010 in Aquitaine, France to help tourism professionals adapt to the fast-changing digital landscape. The program has since expanded nationwide, training over 800 people. TDMs now provide workshops, support for digital projects, and mediate between visitors, residents and digital tools through initiatives like "digital moments" training sessions. Their role helps address issues like the lack of online sales and competitiveness for some local tourism businesses.