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Anima&on	
  Numérique	
  de	
  Territoire	
  
Territory	
  Digital	
  Mediator	
  
 

	
  
JEAN-­‐LUC	
  BOULIN	
  	
  

Director	
  MOPA	
  :	
  Mission	
  des	
  Offices	
  de	
  
Tourisme	
  et	
  Pays	
  Touris@ques	
  d’Aquitaine	
  
Board	
  Member	
  Offices	
  de	
  Tourisme	
  de	
  France	
  
and	
  chairman	
  for	
  Prospec@ve	
  CommiIee	
  
Editor	
  Blog	
  Etourisme.info	
  

	
  
	
  
5	
  MISSIONS	
  SUPPORT	
  
	
  

• 	
  	
  	
  Professionaliza@on	
  of	
  localtourism	
  stakeholders	
  
• 	
  	
  Tourist	
  organiza@on	
  of	
  territories	
  
• 	
  	
  Development	
  of	
  eTourism	
  
• 	
  	
  Local	
  Gastronomy	
  development	
  
• 	
  	
  Support	
  of	
  quality	
  ini@a@ves	
  
Regional	
  network	
  
	
  
185	
  Offices	
  de	
  tourisme	
  
25	
  Pays	
  touris&ques	
  
700	
  Employees	
  
Why	
  TDM?	
  	
  
(territory	
  digital	
  mediator)	
  

Web	
  is	
  
evolving	
  fast,	
  
very	
  fast	
  

Difficulty	
  for	
  
tourism	
  
professionals	
  
to	
  adapt	
  

Risk	
  of	
  digital	
  
divide	
  
Why	
  TDM?	
  (territory	
  digital	
  
mediator)	
  

2009	
  :	
  report	
  
about	
  online	
  
marke&ng	
  in	
  
Aquitaine	
  

60%	
  of	
  
accommoda&ons	
  
are	
  not	
  sold	
  
online 	
  	
  

Problem	
  of	
  
compe&&vity	
  
TDM,	
  an	
  idea,	
  a	
  new	
  func&on	
  

Support	
  local	
  ôle	
  pour	
  l’office	
  de	
  tourisme	
  
Un	
  nouveau	
  rtourism	
  stakeholders	
  to	
  be	
  
more	
  efficient	
  on	
  the	
  web	
  

New	
  role	
  for	
  DMO	
  (des&na&on	
  management	
  
organisa&on)	
  =	
  support	
  tourism	
  business	
  
How	
  growed	
  TDM…	
  
The	
  program	
  is	
  
managed	
  by	
  Offices	
  de	
  
Tourisme	
  de	
  France	
  ®	
  

The	
  program	
  is	
  
developped	
  in	
  several	
  
coun&es	
  
First	
  class	
  in	
  
Aquitaine	
  	
  

Début	
  2010	
  

Juillet	
  2010	
  

Début	
  2011	
  
TDM	
  :	
  training	
  program	
  
A	
  piece	
  of	
  web	
  

Tools,	
  cura&on	
  
A	
  large	
  part	
  of	
  anima&on	
  
Know	
  your	
  network,	
  communicate,	
  facilitate	
  
Methodological	
  tools	
  

Diagnosis,	
  ac&on	
  plan,	
  evalua&on	
  
TDM	
  Class…	
  
TDM,	
  the	
  na&onal	
  network	
  
	
  

More	
  than	
  
800	
  trainees	
  
or	
  training	
  

21	
  regions	
  
involved	
  

A	
  powerfull	
  
network	
  
	
  
What	
  are	
  doing	
  TDM?	
  

Worshop	
  for	
  
Un	
  nouveau	
  rôle	
  pour	
  tourism	
  local	
  
l’office	
  de	
  tourisme	
  
stakeholders	
  
Support	
  for	
  
etourism	
  
projects	
  
What	
  are	
  doing	
  TDM?	
  

Un	
  nouveau	
  rôle	
  pour	
  l’office	
  de	
  tourisme	
  
And,	
  now,	
  media&on	
  for	
  	
  
visitors	
  and	
  habitants	
  
	
  
Digital	
  in	
  TIC	
  
From	
  DMO	
  managers	
  

I	
  didn’t	
  realise	
  the	
  necessity	
  of	
  media&on	
  
From	
  DMO	
  managers	
  

The	
  QR	
  Codes	
  and	
  the	
  app…	
  
Projects	
  for	
  TDM	
  
Les	
  bulles	
  numériques	
  
Digital	
  Moments	
  

	
  
Special	
  shorts	
  trainings	
  for	
  
tourists,	
  visitors	
  and	
  habitants	
  
	
  
Two	
  hours	
  	
  to	
  discover	
  how	
  
spend	
  beIer	
  holidays	
  with	
  my	
  
tablet	
  and/or	
  my	
  smartphone	
  	
  
Thank	
  you
	
  
@JeanLucBoulin	
  
	
  
Ecoop	
  –	
  SV	
  Gironde	
  –	
  Dec	
  2013	
  	
  
Territory Digital Mediator

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Territory Digital Mediator

  • 1. Anima&on  Numérique  de  Territoire   Territory  Digital  Mediator  
  • 2.     JEAN-­‐LUC  BOULIN     Director  MOPA  :  Mission  des  Offices  de   Tourisme  et  Pays  Touris@ques  d’Aquitaine   Board  Member  Offices  de  Tourisme  de  France   and  chairman  for  Prospec@ve  CommiIee   Editor  Blog  Etourisme.info      
  • 3. 5  MISSIONS  SUPPORT     •       Professionaliza@on  of  localtourism  stakeholders   •     Tourist  organiza@on  of  territories   •     Development  of  eTourism   •     Local  Gastronomy  development   •     Support  of  quality  ini@a@ves  
  • 4. Regional  network     185  Offices  de  tourisme   25  Pays  touris&ques   700  Employees  
  • 5. Why  TDM?     (territory  digital  mediator)   Web  is   evolving  fast,   very  fast   Difficulty  for   tourism   professionals   to  adapt   Risk  of  digital   divide  
  • 6. Why  TDM?  (territory  digital   mediator)   2009  :  report   about  online   marke&ng  in   Aquitaine   60%  of   accommoda&ons   are  not  sold   online     Problem  of   compe&&vity  
  • 7. TDM,  an  idea,  a  new  func&on   Support  local  ôle  pour  l’office  de  tourisme   Un  nouveau  rtourism  stakeholders  to  be   more  efficient  on  the  web   New  role  for  DMO  (des&na&on  management   organisa&on)  =  support  tourism  business  
  • 8. How  growed  TDM…   The  program  is   managed  by  Offices  de   Tourisme  de  France  ®   The  program  is   developped  in  several   coun&es   First  class  in   Aquitaine     Début  2010   Juillet  2010   Début  2011  
  • 9. TDM  :  training  program   A  piece  of  web   Tools,  cura&on   A  large  part  of  anima&on   Know  your  network,  communicate,  facilitate   Methodological  tools   Diagnosis,  ac&on  plan,  evalua&on  
  • 11. TDM,  the  na&onal  network     More  than   800  trainees   or  training   21  regions   involved   A  powerfull   network    
  • 12. What  are  doing  TDM?   Worshop  for   Un  nouveau  rôle  pour  tourism  local   l’office  de  tourisme   stakeholders   Support  for   etourism   projects  
  • 13. What  are  doing  TDM?   Un  nouveau  rôle  pour  l’office  de  tourisme  
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. And,  now,  media&on  for     visitors  and  habitants    
  • 20. From  DMO  managers   I  didn’t  realise  the  necessity  of  media&on  
  • 21. From  DMO  managers   The  QR  Codes  and  the  app…  
  • 22. Projects  for  TDM   Les  bulles  numériques   Digital  Moments     Special  shorts  trainings  for   tourists,  visitors  and  habitants     Two  hours    to  discover  how   spend  beIer  holidays  with  my   tablet  and/or  my  smartphone    
  • 23. Thank  you   @JeanLucBoulin     Ecoop  –  SV  Gironde  –  Dec  2013