The document discusses making annual reports more effective by discovering their latent power through benchmarking content, engaging audiences, and reflecting a company's positioning. It notes how Indian annual reports have evolved from a compliance focus to a more strategic approach. Globally, just 12 Indian companies have appeared in the top annual reports over 19 editions, with Infosys having the most appearances. The document outlines different "riding options" or approaches for annual reports, and key priorities like storytelling, innovation, and being relevant in the digital world. It provides examples of engaging annual reports from Entergy and J&K Bank that tell visual stories. The document advocates innovating to differentiate and tuning into digital and social media for annual reports.

1. Pravin K Ujjain
ABCI ComFest
Mumbai, 27th February, 2015
MAKING ANNUAL REPORTS DELIVER

2. EUREKA – DISCOVER B4 YOU USE
Multiple energy sources
• discovery of latent power had to precede
POWER OF ANNUAL REPORT… DISCOVER. MASTER. LEVERAGE

3. INDIAN ANNUAL REPORTS
THROUGH THE LAST DECADE
THEN
Refresh content
Engage a printer
Produce for compliance
NOW
Benchmark content
Design to engage audience
Reflect positioning and reputation

4. GLOBAL STANDING OF INDIAN
ANNUAL REPORTS
Just 12 companies in 19 editions
Best-ever ranking: 126th
Maximum appearances: Infosys
Youngest company: Cigniti
BHARAT PETROLEUM CIGNITI TECHNOLOGIES DALMIA BHARAT DR. REDDY'S
HINDALCO HT MEDIA INDIAN RAYON INFOSYS RANBAXY RELIANCE
INDUSTRIES SUZLON TATA STEEL

5. RIDING OPTIONS FOR
THE ANNUAL REPORT SOJOURN
Compliance Driven (DL, RC, Insurance, Pollution)
Prudence Driven (KMPH, KMPL, Maintenance, Resale value)
Experience Driven (Music, Comfort, Swachhata, Folklore)

6. ANNUAL REPORT:
KEY CORPCOM IMPERATIVES
Story-tell (engage)
Innovate (differentiate)
Tune-in to the digital (stay relevant)

7. STORY-TELL.
ENGAGE…

8. ENTERGY AR 2010
Nothing tells the story better than
the age-old fables we all internalised
in our childhood days.
A thoughtfully developed AR theme
that goes on to position the
company as a wise, honest,
learning, hardworking and thinking
enterprise.

15. J&K Bank AR 2014*
An engaging annual report that goes on
to emphasise the empowering aspect of
LENDING – bank’s core business. The
visual trail –
grain2seed2sprout2sapling2plant2tree2fl
owering2sheltering2fruitbearing2joyride
– captures readers imaginations in an
ever-entertaining fashion.
* The report was developed by presenter’s firm, AR Insight

23. INNOVATE
TO
DIFFERENTIATE

24. https://www.youtube.com/watch?v=3sBSXAvdEN0&feature=youtu.be
HOW ABOUT A VIDEO AR

25. TUNE IN TO THE
DIGITAL & SOCIAL
UNIVERSE

28. ANNUAL REPORT ON SOCIAL MEDIA?
WHY NOT!