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Ann Taylor
Jessica Miranda
About Ann Taylor
 ANN’s    heritage dates back to 1954, when
  founder Richard Liebeskind opened his
  first store called Ann Taylor.
 By 1983, Ann Taylor had grown from a
  regional brand to a national brand with
  47 stores across the United States
Target Market

 Ann  Taylor
 -The core brand, Ann Taylor primarily
  targets fashion conscious, professional
  women aged 25-55
 Ann Taylor LOFT
     18-25
     Clothing is edgy, trendy, and less expensive.
Current Marketing Strategies
 Catalog
 Magazine   Ad.
 Email
 Online Store
 Social Media
    Twitter
    Facebook
    Blog
S.W.O.T (Current)
       Strength               Weakness
       •Brand reputation      •Restructurin
       •Solid Traditional
        Retailers              g webpage
       •Great value in LOFT
       •In house design
                              •Increase in
        team                   sales via
                               Internet
                              •Very large
                               target
       Opportunit             Threats
                               market
       •Increased sales and   •Competitor's
        revenue                updated
       •increased traffic      ecommerce
       •Stregthen brand        stragties
        loyalty(Repeat        •Social media- savvy
        Customer)              competitoin
Holes In Marketing Strategy
 Two  Target Market
 -Brand Loyalty
 Online navigation
 -Clutter
 Blog
 -Layout not user friendly
 -Clutter
 -No consumer interaction
Implementation Plan
 Tweak  current platforms
 Online navigation:
   Tweak webpage layout
  Blog
  -Redesign Current layout
  -Social Media Team (Blog Writer)
S.W.O.T (after)

        Strength                  Weakness
                                  •Take away from Online
        •Engaging Consumer         store
        •Soildiffy the Brand
        •Impoved Navgation on
         site
        •Decrease shopping cart
         abondement




        Oppurtunites              Threats
        •Increased sales and      •Companies imitate
         revenue                   social media stragties
        •increased traffic
        •Stregthen brand
         loyalty(Repeat
         Customer)

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Ann taylor2

  • 2. About Ann Taylor  ANN’s heritage dates back to 1954, when founder Richard Liebeskind opened his first store called Ann Taylor.  By 1983, Ann Taylor had grown from a regional brand to a national brand with 47 stores across the United States
  • 3. Target Market  Ann Taylor  -The core brand, Ann Taylor primarily targets fashion conscious, professional women aged 25-55  Ann Taylor LOFT  18-25  Clothing is edgy, trendy, and less expensive.
  • 4. Current Marketing Strategies  Catalog  Magazine Ad.  Email  Online Store  Social Media  Twitter  Facebook  Blog
  • 5. S.W.O.T (Current) Strength Weakness •Brand reputation •Restructurin •Solid Traditional Retailers g webpage •Great value in LOFT •In house design •Increase in team sales via Internet •Very large target Opportunit Threats market •Increased sales and •Competitor's revenue updated •increased traffic ecommerce •Stregthen brand stragties loyalty(Repeat •Social media- savvy Customer) competitoin
  • 6. Holes In Marketing Strategy  Two Target Market  -Brand Loyalty  Online navigation  -Clutter  Blog  -Layout not user friendly  -Clutter  -No consumer interaction
  • 7.
  • 8.
  • 9. Implementation Plan  Tweak current platforms  Online navigation:  Tweak webpage layout Blog -Redesign Current layout -Social Media Team (Blog Writer)
  • 10. S.W.O.T (after) Strength Weakness •Take away from Online •Engaging Consumer store •Soildiffy the Brand •Impoved Navgation on site •Decrease shopping cart abondement Oppurtunites Threats •Increased sales and •Companies imitate revenue social media stragties •increased traffic •Stregthen brand loyalty(Repeat Customer)