Ann Taylor is a women's clothing brand founded in 1954 that now has two core brands, Ann Taylor and Ann Taylor LOFT. Ann Taylor targets professional women aged 25-55 while LOFT targets younger, trendier women aged 18-25. Currently, Ann Taylor markets through catalogs, magazines, email, their online store and social media. Their strengths include their brand reputation and value of the LOFT line. Weaknesses include need to restructure their webpage and increase online sales. Opportunities exist to increase sales and traffic by strengthening brand loyalty. Threats include updated strategies from competitors. Their marketing strategy could be improved by tweaking current platforms, redesigning their blog, and adding social media engagement.