This is a survey investigating whether people think bears, sharks, or turtles are coolest. This chart shows responses by gender.

1. SINGLE ANSWER
Which animal is coolest, in your opinion?
Results for respondents with demographics. Weighted by Age, Gender, Region. (728 responses)
Confidence too close to call.
Shark 34.1% (+3.6 / -­3.4)
Turtle 33.0% (+3.6 / -­3.4)
Bear 32.9% (+3.6 / -­3.4)
Metrics only apply to the topline results for this question. Filters and weighting do not apply.
Impressions Responses Response Rate
6,271 1,001 16.0%
Response Times Responses by hour of day Responses by day of week
Median response time is 8.9 seconds Local times of respondents Local times of respondents
All (728)
Shark 34.1% (+3.6 / -­3.4)
Turtle 33.0% (+3.6 / -­3.4)
Bear 32.9% (+3.6 / -­3.4)
Methodology: Conducted by Google Consumer Surveys, September 17, 2012 -­ September 19, 2012
and based on 728 online responses. Sample: National adult Internet population.

2. SINGLE ANSWER
Which animal is coolest, in your opinion?
Results for respondents with demographics. Weighted by Age, Region. (728 responses)
Shark (247 responses)
Overall
Male 36.5% (+5.5 / -­5.2)
Female 31.8% (+4.8 / -­4.4)
Turtle (244 responses)
Overall
Male 29.7% (+5.3 / -­4.8)
Female 36.1% (+4.9 / -­4.6)
Bear (237 responses)
Overall
Male 33.8% (+5.5 / -­5.1)
Female 32.1% (+4.8 / -­4.4)
Metrics only apply to the topline results for this question. Filters and weighting do not apply.
Impressions Responses Response Rate
6,271 1,001 16.0%
Response Times Responses by hour of day Responses by day of week
Median response time is 8.9 seconds Local times of respondents Local times of respondents
Men (312) Women (416)
Shark 36.5% (+5.5 / -­5.2) 31.8% (+4.8 / -­4.4)
Turtle 29.7% (+5.3 / -­4.8) 36.1% (+4.9 / -­4.6)
Bear 33.8% (+5.5 / -­5.1) 32.1% (+4.8 / -­4.4)
Methodology: Conducted by Google Consumer Surveys, September 17, 2012 -­ September 19, 2012
and based on 728 online responses. Sample: National adult Internet population.

3. SINGLE ANSWER
Which animal is coolest, in your opinion?
Results for respondents with demographics. Weighted by Region. (728 responses)
Shark (247 responses)
Overall
18-­24 35.6% (+8.5 / -­7.7)
25-­34 37.7% (+8.0 / -­7.4)
35-­44 37.9% (+9.0 / -­8.2)
45-­54 34.7% (+8.0 / -­7.3)
55-­64 24.2% (+8.4 / -­6.8)
65+ 28.4% (+11.6 / -­9.3)
Turtle (244 responses)
Overall
18-­24 40.8% (+8.6 / -­8.0)
25-­34 37.5% (+8.0 / -­7.4)
35-­44 26.3% (+8.7 / -­7.1)
45-­54 31.9% (+8.1 / -­7.1)
55-­64 36.2% (+9.0 / -­8.1)
65+ 27.7% (+11.6 / -­9.2)
Bear (237 responses)
Overall
18-­24 23.6% (+7.9 / -­6.4)
25-­34 24.8% (+7.5 / -­6.3)
35-­44 35.8% (+9.0 / -­8.1)
45-­54 33.4% (+8.1 / -­7.2)
55-­64 39.6% (+8.9 / -­8.2)
65+ 44.0% (+11.9 / -­11.2)
Metrics only apply to the topline results for this question. Filters and weighting do not apply.
Impressions Responses Response Rate
6,271 1,001 16.0%
Response Times Responses by hour of day Responses by day of week
Median response time is 8.9 seconds Local times of respondents Local times of respondents
18-­24 year-­olds 25-­34 year-­olds 35-­44 year-­olds 45-­54 year-­olds 55-­64 year-­olds 65+ year-­olds
(129) (149) (118) (147) (118) (67)
Shark 35.6% (+8.5 / -­7.7) 37.7% (+8.0 / -­7.4) 37.9% (+9.0 / -­8.2) 34.7% (+8.0 / -­7.3) 24.2% (+8.4 / -­6.8) 28.4% (+11.6 /
-­9.3)
Turtle 40.8% (+8.6 / -­8.0) 37.5% (+8.0 / -­7.4) 26.3% (+8.7 / -­7.1) 31.9% (+8.1 / -­7.1) 36.2% (+9.0 / -­8.1) 27.7% (+11.6 /
-­9.2)
Bear 23.6% (+7.9 / -­6.4) 24.8% (+7.5 / -­6.3) 35.8% (+9.0 / -­8.1) 33.4% (+8.1 / -­7.2) 39.6% (+8.9 / -­8.2) 44.0% (+11.9 /
-­11.2)
Methodology: Conducted by Google Consumer Surveys, September 17, 2012 -­ September 19, 2012
and based on 728 online responses. Sample: National adult Internet population.

4. SINGLE ANSWER
Which animal is coolest, in your opinion?
182 insights investigated. 3.6 false discoveries expected on average (p value: 0.02).
55-­64 year-­olds picked Bear more than
those aged 18-­24.
39.6%
23.6%

5. SINGLE ANSWER
Which animal is coolest, in your opinion?
Results for US. Weighted by Age, Gender. (728 responses)
Shark (247 responses)
Overall
the US Midwest 32.1% (+7.8 / -­6.9)
the US Northeast 27.7% (+8.7 / -­7.3)
the US South 34.2% (+6.1 / -­5.6)
the US West 40.7% (+7.6 / -­7.1)
Turtle (244 responses)
Overall
the US Midwest 29.9% (+7.6 / -­6.6)
the US Northeast 37.2% (+8.8 / -­8.1)
the US South 34.0% (+6.1 / -­5.6)
the US West 30.9% (+7.2 / -­6.4)
Bear (237 responses)
Overall
the US Midwest 38.0% (+7.8 / -­7.2)
the US Northeast 35.1% (+9.0 / -­8.1)
the US South 31.8% (+5.9 / -­5.4)
the US West 28.4% (+7.5 / -­6.4)
Metrics only apply to the topline results for this question. Filters and weighting do not apply.
Impressions Responses Response Rate
6,271 1,001 16.0%
Response Times Responses by hour of day Responses by day of week
Median response time is 8.9 seconds Local times of respondents Local times of respondents
The US Midwest (164) The US Northeast (133) The US South (260) The US West (171)
Shark 32.1% (+7.8 / -­6.9) 27.7% (+8.7 / -­7.3) 34.2% (+6.1 / -­5.6) 40.7% (+7.6 / -­7.1)
Turtle 29.9% (+7.6 / -­6.6) 37.2% (+8.8 / -­8.1) 34.0% (+6.1 / -­5.6) 30.9% (+7.2 / -­6.4)
Bear 38.0% (+7.8 / -­7.2) 35.1% (+9.0 / -­8.1) 31.8% (+5.9 / -­5.4) 28.4% (+7.5 / -­6.4)
Methodology: Conducted by Google Consumer Surveys, September 17, 2012 -­ September 19, 2012
and based on 728 online responses. Sample: National adult Internet population.

6. SINGLE ANSWER
Which animal is coolest, in your opinion?
Results for respondents with demographics. $0-­$24,999 was weighted by Age;; $75,000-­$99,999 was weighted by
Region;; $50,000-­$74,999 was weighted by Age, Gender;; $25,000-­$49,999 was weighted by Age, Region;; $100,000-­
$149,999, $150,000+ were not weighted. (750 responses)
Shark (249 responses)
Overall
$​0-­$24,999 32.4% (+10.7 / -­9.1)
$​25,000-­$49,999 34.3% (+4.7 / -­4.4)
$​50,000-­$74,999 31.1% (+7.7 / -­6.8)
$​75,000-­$99,999 34.4% (+14.2 / -­11.9)
$​100,000-­$149,999 41.7% (+26.4 / -­22.3)
$150,000+ Insufficient data
Turtle (248 responses)
Overall
$​0-­$24,999 37.2% (+10.8 / -­9.6)
$​25,000-­$49,999 32.0% (+4.7 / -­4.3)
$​50,000-­$74,999 36.0% (+7.9 / -­7.2)
$​75,000-­$99,999 28.5% (+15.5 / -­11.7)
$​100,000-­$149,999 25.0% (+28.2 / -­16.1)
$150,000+ Insufficient data
Bear (241 responses)
Overall
$​0-­$24,999 30.4% (+10.9 / -­9.1)
$​25,000-­$49,999 33.8% (+4.7 / -­4.4)
$​50,000-­$74,999 32.9% (+7.9 / -­7.0)
$​75,000-­$99,999 37.1% (+14.9 / -­12.8)
$​100,000-­$149,999 33.3% (+27.6 / -­19.5)
$150,000+ Insufficient data
Metrics only apply to the topline results for this question. Filters and weighting do not apply.
Impressions Responses Response Rate
6,271 1,001 16.0%
Response Times Responses by hour of day Responses by day of week
Median response time is 8.9 seconds Local times of respondents Local times of respondents
People earning People earning People earning People earning People earning People
$0-­24K (84) $25-­49K (427) $50-­74K (184) $75-­99K (43) $100-­149K (12) earning
$150K+
Shark 32.4% (+10.7 / 34.3% (+4.7 / -­4.4) 31.1% (+7.7 / -­6.8) 34.4% (+14.2 / 41.7% (+26.4 / Insufficient data
-­9.1) -­11.9) -­22.3)
Turtle 37.2% (+10.8 / 32.0% (+4.7 / -­4.3) 36.0% (+7.9 / -­7.2) 28.5% (+15.5 / 25.0% (+28.2 / Insufficient data
-­9.6) -­11.7) -­16.1)
Bear 30.4% (+10.9 / 33.8% (+4.7 / -­4.4) 32.9% (+7.9 / -­7.0) 37.1% (+14.9 / 33.3% (+27.6 / Insufficient data
-­9.1) -­12.8) -­19.5)

7. Methodology: Conducted by Google Consumer Surveys, September 17, 2012 -­ September 19, 2012
and based on 750 online responses. Sample: National adult Internet population.