Sou Fujimoto is a Japanese architect known for his experimental and nature-inspired designs. Some of his notable works include the WoodHouse, a sculptural wooden structure, and Arbre Blanc, a building resembling a giant tree. Fujimoto's goal is to directly challenge expectations and make architecture that disregards conventions. He sees opportunities for art and design everywhere, including in everyday objects and food. Fujimoto's process focuses on doing more with less and finding artistic solutions within clients' needs.