Angeleno Artistry is an LA-based art and lifestyle brand that sells affordable original art and limited edition prints from local artists. It funds art classes in underserved schools using the proceeds. In under a year, it has had 750 customers, $60k in revenue, and funded over 500 hours of art classes. The company facilitates young consumers' desires to make a difference and get involved in the real art world through accessible art purchases. It aims to grow by expanding product lines while maintaining its philanthropic mission.

2. ARTWORK with an IMPACT
Angeleno Artistry is a Los Angeles art and lifestyle
brand that sells affordable original art and limited
edition art prints from established LA artists to fund
art classes in inner city and underserved elementary
schools where the arts have been cut.
We have created a platform for young people to get
involved with art collecting, while giving back in the
process.

3. Traction
Young Adults have proved that they are tired of hanging IKEA prints and movie
posters on their walls, but will still shy away from the traditional gallery experience.
• 750 Paying Customers in Under a Year (September ‘14 Launch)
• $60k in revenue with $80 average order value in under a year
• $20k Paid out to Los Angeles Artists
• 10k+ Instagram Followers (@angelenoartistry)
• Two Sold Out Physical Pop Up Art Shows
• Upcoming Pop Up Shows with Bezar.com & Gilt.com
• Steady increase in month to month spending

4. Conscious Spending
Millenials, the new dominant cultural and spending force, continue to focus on
spending money with companies that give back in a real, tangible way that allows
them to feel involved with the cause, ie Tom’s, OneHope Wine.
Our customers have funded over 500 hours of creative art, dance, and music
classes already this year for students that otherwise would not have had access to
art classes, just by purchasing affordable art from Angeleno Artistry.

5. The Perfect Equation
By hanging real artwork from real artists, our customers are making a real difference.
YOUNG CONSUMERS DESIRE TO:
Make a difference
+ Get involved with the real art world
The perfect equation for a company that facilitates just that

6. Growth
With continued growth, Angeleno Artistry will
• Begin producing high-end artist designed apparel and
select lifestyle products, with the same give-back model.
• Grow into a relaxed physical retail/gallery/office space
that allows young people to feel comfortable shopping for
affordable art (the anti-gallery).
• Organize monthly art events called ‘Brunch and Brushes’,
that will allow attendees to paint their own canvases
during bottomless mimosa brunch, with live music and
silent art auctions.
0 100000 200000
Lnch
Jan.
Now
Dec.
Social
Media
Revenue
With exponential social media and online gallery growth continued
due to high-quality, shareable content, Angeleno Artistry will become
a staple art and lifestyle brand, selling the Los Angeles artistic style
across the country with revenue from original art, art prints, apparel,
and events.

7. Competition
Online art sales are no longer a joke – it is estimated around 300 companies are now
selling artwork online, in a developing $200 million market, however... ZERO of these
companies feature any type of philanthropic mission or socially conscious business plans,
nor do any focus on selling the style of a specific market (Los Angeles), to the world.

8. Team
FOUNDER AND CREATIVE DIRECTOR
Zack Holland
Sold first company at age sixteen; independent art dealer
ARTIST RELATIONS AND DIGITAL MARKETING
Emily Priebe
MFA from USC
EVENTS AND PROGRAMMING
Alexandra Reed
MFA from University of London
ADVISORS:
Matthew Graczyk
Founder, CEO of iCrumz
Stephanie Michele
Founder, CEO of SocialBling

9. Join the Movement
Help Angeleno Artistry Change the Way We Buy Art,
While Giving Back in the Process.
Its ARTWORK with an IMPACT.