Andrii Burlutskyi: Account-based marketing в світі AI: що і як робити у 2024 (UA)
UA Online IT Outsourcing Forum 2023 Winter
Website – www.liof.org/online
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/ukrof
HfS Webinar Slides: Digital Reinvention For the Cognitive EraHfS Research
Design Thinking and Intelligent Automation are critical building blocks of any organization's journey toward the As-a-Service Economy. Yet, only by changing the mindset and by understanding as well as articulating the goal of this journey, will organizations be able to reap the benefits.
Experts from HfS Research, Applied Materials, and IBM share their experiences and lessons they have learned.
Participants will hear about:
- How IBM has embedded design thinking into our client interactions, enabling both parties to better build out solutions to business problems
- How companies need to build a foundation that allows them to embrace a move to 'digital'
- How building this foundation set them on a 'path to cognitive.'
- How the intelligent automation continuum allows companies to chart a path from 'desktop macros' through to RPA, Automation and Cognitive
- How each company's data maturity will dictate where it steps onto the path and how their journey then progresses
View the webinar replay here: ow.ly/nQ8f301FfhX
Are you getting the most out of your data?SAS Canada
Data is an organizations most valuable asset, but raw data by itself has little value. To drive data’s worth, it must be managed and processed to extract value and information that decision makers can leverage and turn into actionable insights. It is the ways in which a company choses to put that information to use that will determine the true value of its data.
Through business intelligence and business analytic tools, businesses are enabling themselves to make more strategic, accurate decisions, while optimizing business processes. Hear from Info-Tech Research Group and learn what you need to consider when choosing an analytics solution provider. The webinar will highlight Info-Tech Research Group’s recently published vendor landscape for selecting and implementing Business Intelligence and Business Analytics solutions. The report positions SAS as the only leader across all four categories of Enterprise BI, Mid-Market BI, Enterprise BA and Mid-Market BA.
IPIX Solutions provides digital solutions and technological support for businesses globally. They have over 20 years of experience working with their parent company, Morison Menon. IPIX focuses on innovation and uses diverse technologies to deliver work that inspires and provokes thought. Their services include business intelligence, software development, branding, and marketing support.
In order to acknowledge the constant efforts of these companies, Insights Success has shortlisted “Major League of IT Consulting and Staffing Solution Providers 2018”
Infographics related to: Team, Scrum Master and Product Owner by Bala GuntipalliBala Guntipalli ♦ MBA
Bala Guntipalli is a management consultant who helps companies achieve their business goals through effective use of information technology. With over 20 years of experience across various industries, he focuses on acquiring cost-effective technology solutions and using IT to attract customers and increase profitability. Some of his achievements include developing marketing materials that helped a company increase annual revenues by 20% and automating testing processes that saved a media company over $5 million per year.
The document outlines an 8-step process for organizations to build a data-driven culture centered around web analytics. It discusses establishing urgency, gaining executive buy-in, developing a vision with analytics at the core, internal communication strategies, identifying quick wins, continuous improvement processes, and routinely using data to drive insights. Organizations should assess where they are along a 5 stage path from just starting to use analytics tools to having fully integrated data systems that continuously deliver insights.
This newsletter provides an overview of analytics and highlights some ways organizations are using analytics. It discusses how 140 million customer interactions can be analyzed to understand customers and how analytics is beginning to be used beyond basic reporting. Examples are given of analytics being used for customer segmentation, risk mitigation, and reducing transportation costs. Predictive analytics and big data are also discussed.
HfS Webinar Slides: Digital Reinvention For the Cognitive EraHfS Research
Design Thinking and Intelligent Automation are critical building blocks of any organization's journey toward the As-a-Service Economy. Yet, only by changing the mindset and by understanding as well as articulating the goal of this journey, will organizations be able to reap the benefits.
Experts from HfS Research, Applied Materials, and IBM share their experiences and lessons they have learned.
Participants will hear about:
- How IBM has embedded design thinking into our client interactions, enabling both parties to better build out solutions to business problems
- How companies need to build a foundation that allows them to embrace a move to 'digital'
- How building this foundation set them on a 'path to cognitive.'
- How the intelligent automation continuum allows companies to chart a path from 'desktop macros' through to RPA, Automation and Cognitive
- How each company's data maturity will dictate where it steps onto the path and how their journey then progresses
View the webinar replay here: ow.ly/nQ8f301FfhX
Are you getting the most out of your data?SAS Canada
Data is an organizations most valuable asset, but raw data by itself has little value. To drive data’s worth, it must be managed and processed to extract value and information that decision makers can leverage and turn into actionable insights. It is the ways in which a company choses to put that information to use that will determine the true value of its data.
Through business intelligence and business analytic tools, businesses are enabling themselves to make more strategic, accurate decisions, while optimizing business processes. Hear from Info-Tech Research Group and learn what you need to consider when choosing an analytics solution provider. The webinar will highlight Info-Tech Research Group’s recently published vendor landscape for selecting and implementing Business Intelligence and Business Analytics solutions. The report positions SAS as the only leader across all four categories of Enterprise BI, Mid-Market BI, Enterprise BA and Mid-Market BA.
IPIX Solutions provides digital solutions and technological support for businesses globally. They have over 20 years of experience working with their parent company, Morison Menon. IPIX focuses on innovation and uses diverse technologies to deliver work that inspires and provokes thought. Their services include business intelligence, software development, branding, and marketing support.
In order to acknowledge the constant efforts of these companies, Insights Success has shortlisted “Major League of IT Consulting and Staffing Solution Providers 2018”
Infographics related to: Team, Scrum Master and Product Owner by Bala GuntipalliBala Guntipalli ♦ MBA
Bala Guntipalli is a management consultant who helps companies achieve their business goals through effective use of information technology. With over 20 years of experience across various industries, he focuses on acquiring cost-effective technology solutions and using IT to attract customers and increase profitability. Some of his achievements include developing marketing materials that helped a company increase annual revenues by 20% and automating testing processes that saved a media company over $5 million per year.
The document outlines an 8-step process for organizations to build a data-driven culture centered around web analytics. It discusses establishing urgency, gaining executive buy-in, developing a vision with analytics at the core, internal communication strategies, identifying quick wins, continuous improvement processes, and routinely using data to drive insights. Organizations should assess where they are along a 5 stage path from just starting to use analytics tools to having fully integrated data systems that continuously deliver insights.
This newsletter provides an overview of analytics and highlights some ways organizations are using analytics. It discusses how 140 million customer interactions can be analyzed to understand customers and how analytics is beginning to be used beyond basic reporting. Examples are given of analytics being used for customer segmentation, risk mitigation, and reducing transportation costs. Predictive analytics and big data are also discussed.
Valiance Solutions provides data-driven solutions to business problems using a team of experienced consultants, data scientists, and developers. They have nearly 30 years of combined experience in analytics and technology. Their services include decision analytics, decision products, data visualization, and they have expertise in domains like retail, financial services, education, and ad tech. They engage with clients through proof of concepts, full projects, or retainer models. Their solutions help clients with problems like customer churn, cross-sell opportunities, and have achieved outcomes like increased revenue and lower costs.
Data Science - Part I - Sustaining Predictive Analytics CapabilitiesDerek Kane
This is the first lecture in a series of data analytics topics and geared to individuals and business professionals who have no understand of building modern analytics approaches. This lecture provides an overview of the models and techniques we will address throughout the lecture series, we will discuss Business Intelligence topics, predictive analytics, and big data technologies. Finally, we will walk through a simple yet effective example which showcases the potential of predictive analytics in a business context.
The 10 most promising bi and analytics solution providers 2018 Merry D'souza
Insights Success has shortlisted “The 10 Most Promising BI and Analytics Solution Providers, 2018” that are leveraging the potential of data in the most effective and swift manner to bring-forward operational efficiency in the most cost-effective manner. Featuring as the Cover Story of the issue, we have Snype, a leading BI company specializing in the massive treatment of data especially in telecommunication, banking, and fintech verticals, among others.
The Softer Skills Analysts need to make an impactPaul Laughlin
25 min presentation given at London Business School, to the OR Society's Analytics Network. Summarising Laughlin Consultancy's 9 step model of Softer Skills for Analysts.
[Webinar] How To Be A Data-Driven Marketing Powerhouse With Predictive Analyt...Mintigo1
To view the full webinar, please visit:
http://www.mintigo.com/how-to-be-a-data-driven-marketing-powerhouse-with-predictive-analytics-big-data/
Description:
How is it that b-to-b marketers have more data sources than ever before, but many are still in the dark about how to reach more of the right prospects? Sometimes the sheer volume of data can seem overwhelming, but it doesn’t have to be. In fact, with the right processes, skills and tools, many companies are transforming their approach to demand creation and letting data do the work for them.
Marketers need to make decisions in a data-rich environment, where vast amounts of customer data are flowing not only from the company’s internal systems such as CRM, marketing automation and web analytics, but also from external sources such as social, mobile, and other sources that can be found all over the web. But how do you separate the good data that signify buying signals from the noise found in the rest of the data? And what new skills and processes bring them to life?
In this dynamic session, we’ll hear from thought leaders from LinkedIn, SiriusDecisions and Mintigo on the best strategies for taking a data-driven approach to marketing. They will address key considerations and best practices to answer essential questions around:
-How the explosion of big data and emerging predictive technologies is transforming the marketing discipline
-Examples of marketers at leading companies are effectively utilizing big data & predictive analytics
-Recommendations for preparing your marketing team to become a data-driven organization
The Speakers:
- Russ Glass, Head of Products at LinkedIn
- Megan Heuer, VP & Group Director, Data-Driven Marketing at SiriusDecisions
- John Bara, President & CMO at Mintigo
The document summarizes key points from a business analytics conference. It discusses how analytics has become more important and useful due to increased data and new tools. While analytics is helping organizations, clear business needs and leadership support are still needed to ensure insights are properly used. There is a shortage of analytics talent, and on-the-job training is critical for developing skills. India has a large share of the analytics outsourcing market but can move further up the value chain through faster delivery and challenging itself.
Thomson Reuters is pleased to be a sponsor for this years A-Team Entity Data and Applications Directory. This special publication lists all the major suppliers of regulatory and risk data services, covering areas such as:
FATCA, Solvency, EMIR, Dodd-Frank, UCITS, LEI, Counterparty Risk and so much more.
Building and Maintaining a High Performing IT OrganizationMichelle Marin
This document provides guidance on building and maintaining high performing IT organizations. It emphasizes that people are the most important factor for success, followed by processes and tools. It recommends establishing a strong leadership culture based on mentoring, empowerment, and recognition. It also stresses the importance of teamwork, relationships, and knowing the business in order to translate IT concepts and align strategies. Specific recommendations include appointing business relationship managers, establishing project management offices, and using a plan-build-run model to structure the organization.
Business analytics workshop presentation finalBrian Beveridge
This document outlines an agenda and presentation for a business analytics seminar for credit union executives and board directors. The presentation will define business analytics, explain how it can help credit unions address key issues like margin compression and regulatory compliance, and provide examples of how analytics can be applied to areas like marketing, risk management, and branch performance. Attendees will learn how predictive analytics can help credit unions retain members, optimize pricing, and streamline operations. The presentation will also cover getting started with business analytics projects.
Business Intelligence Presentation M OyachLarry Dukes
1. The document discusses a presentation about business intelligence (BI) for Microsoft environments. BI refers to skills, technologies, and practices used to help businesses better understand their context through collected and analyzed data.
2. Common functions of BI technologies include reporting, analytics, data mining, and predictive analytics to support better decision making. The growing amount of data makes accessing information difficult but necessary for decisions.
3. Microsoft views BI as important for planning, monitoring progress, and reporting on outcomes. There are three main contexts for BI: personal, team, and organizational levels. The economics of Microsoft's BI solutions allow tactical and operational decisions to leverage company data stores.
Delivering Business Intelligence: Empowering users to Automate, Streamline, A...Christian Ofori-Boateng
ChristianSteven Software delivers business intelligence solutions that automate, streamline, analyze and predict business data. Their solutions empower business intelligence consumers to access reports, dashboards and insights on any device in real-time. This allows for improved decision making. Their current solutions include SQL-RD and CRD for report distribution, as well as IntelliFront BI, a full business intelligence suite. ChristianSteven has evolved with the industry over 15 years, starting with server/desktop solutions and now focusing on mobile and the "borderless enterprise". While some prioritize startups, many potential customers appreciate ChristianSteven's experience and history of adapting to changing needs.
Digital Marketing Strategy Proposal 2010Mark Waldo
The document outlines a digital strategy for Commvault's interactive properties with the goals of optimizing sales, acquiring customer information, and retaining existing customers. It discusses balancing tactics for obtaining contact information with providing valuable content and experiences. The strategy involves defining personas, understanding buying cycles, and improving the brand, messaging, and usability of interactive touchpoints. Key steps include evolving personas, finding opportunities in the buying cycle, improving customer insights, and refreshing sites to advance the digital brand through better information architecture and design.
The document provides a summary of a financial services technology summit that took place in November 2015 in Austin, Texas. It discusses the keynote speakers, workshop topics, and solution provider contact information. The main points are:
1) The summit focused on digital disruption, business transformation, and using data to better understand customer needs. Workshops covered topics like change management, data strategy, and designing for emotional impact.
2) A lunch keynote discussed how data diodes provide stronger cybersecurity than firewalls for data replication and transfer between networks.
3) Contact information is provided for over 30 solution providers that attended the summit to facilitate continued conversations around challenges and opportunities.
Work Execution Software is a company that provides software to help other companies become real-time enterprises. It has experienced 50% quarterly growth and had 2700 companies start a 30 day trial in November 2010. The software sells for $40 per user per month and has over 1000 happy customers.
The document discusses how business has become more dynamic with factors like globalization, infrastructure changes, and the internet. This dynamic reality has led to the rise of real-time enterprises and software-as-a-service models. The Clarizen software aims to help with scheduling, planning, resource management, budgeting, issue tracking, time tracking and expenses, and CRM.
The final sections provide leadership principles for Clarizen
Course5 & Lenovo: Analytics driven Digital Trading DeskCourse5i
Course5 Intelligence helps organizations drive digital transformation through analytics and artificial intelligence. It builds capabilities for clients to make strategic and tactical decisions regarding customers, markets, and competition. Course5 recognizes the importance of customer centricity, innovation, and empowerment. Lenovo established an analytics-driven digital trading desk to orchestrate partnerships, data, technology, analytics, and teams to improve marketing, customer experience, and business performance in response to trends of the digital generation. The desk enables strategic alignment, experimentation, and personalized experiences across channels.
Engaging IT Decision Makers with ContentPaul Writer
This document discusses how buyer behavior and the buying process is constantly evolving, with buyers being more informed and demanding. It notes that research shows what motivates the expanding "IT committee" of decision makers, which now includes more roles beyond just IT. This means marketers need an integrated approach, including using professional social networks like LinkedIn, which can provide content marketing solutions to effectively engage this diverse group through targeted advertising, content, and analytics tools. These solutions allow accessing the right professional audiences and exceeding marketing objectives.
Business analytics can help organizations make better decisions by applying analytical techniques to business problems. While many organizations collect large amounts of data, few systematically analyze this data to improve decision making. Common approaches used by organizations to enhance decisions include analytics, testing hypotheses with data, and improving data quality. Business analytics frameworks provide tools to leverage more information for strategic and operational decisions.
Crafting a talent analytics function and building strategic partnershipWilliam Gaker
This document discusses building a talent analytics function and the speaker's journey in doing so at LinkedIn. Some key points:
- The speaker discusses guiding principles for crafting a talent analytics function, such as identifying its core purpose, staffing it with a blend of skills, focusing on questions that create business value, investing in maturity, and prioritizing efforts.
- Examples are provided of how the speaker focused on quick wins to build credibility, developed a framework to help stakeholders ask strategic questions, and is leveraging analytics across the talent lifecycle.
- Case examples show how the speaker used analytics to help with engineering hiring needs, improve operational planning and retention, and identify critical skills and attractive hiring regions.
Artem Bykovets: Чому люди не стають раптово кросс-функціональними, хоча в нас...Lviv Startup Club
Artem Bykovets: Чому люди не стають раптово кросс-функціональними, хоча в нас Agile? (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
More Related Content
Similar to Andrii Burlutskyi: Account-based marketing в світі AI: що і як робити у 2024 (UA)
Valiance Solutions provides data-driven solutions to business problems using a team of experienced consultants, data scientists, and developers. They have nearly 30 years of combined experience in analytics and technology. Their services include decision analytics, decision products, data visualization, and they have expertise in domains like retail, financial services, education, and ad tech. They engage with clients through proof of concepts, full projects, or retainer models. Their solutions help clients with problems like customer churn, cross-sell opportunities, and have achieved outcomes like increased revenue and lower costs.
Data Science - Part I - Sustaining Predictive Analytics CapabilitiesDerek Kane
This is the first lecture in a series of data analytics topics and geared to individuals and business professionals who have no understand of building modern analytics approaches. This lecture provides an overview of the models and techniques we will address throughout the lecture series, we will discuss Business Intelligence topics, predictive analytics, and big data technologies. Finally, we will walk through a simple yet effective example which showcases the potential of predictive analytics in a business context.
The 10 most promising bi and analytics solution providers 2018 Merry D'souza
Insights Success has shortlisted “The 10 Most Promising BI and Analytics Solution Providers, 2018” that are leveraging the potential of data in the most effective and swift manner to bring-forward operational efficiency in the most cost-effective manner. Featuring as the Cover Story of the issue, we have Snype, a leading BI company specializing in the massive treatment of data especially in telecommunication, banking, and fintech verticals, among others.
The Softer Skills Analysts need to make an impactPaul Laughlin
25 min presentation given at London Business School, to the OR Society's Analytics Network. Summarising Laughlin Consultancy's 9 step model of Softer Skills for Analysts.
[Webinar] How To Be A Data-Driven Marketing Powerhouse With Predictive Analyt...Mintigo1
To view the full webinar, please visit:
http://www.mintigo.com/how-to-be-a-data-driven-marketing-powerhouse-with-predictive-analytics-big-data/
Description:
How is it that b-to-b marketers have more data sources than ever before, but many are still in the dark about how to reach more of the right prospects? Sometimes the sheer volume of data can seem overwhelming, but it doesn’t have to be. In fact, with the right processes, skills and tools, many companies are transforming their approach to demand creation and letting data do the work for them.
Marketers need to make decisions in a data-rich environment, where vast amounts of customer data are flowing not only from the company’s internal systems such as CRM, marketing automation and web analytics, but also from external sources such as social, mobile, and other sources that can be found all over the web. But how do you separate the good data that signify buying signals from the noise found in the rest of the data? And what new skills and processes bring them to life?
In this dynamic session, we’ll hear from thought leaders from LinkedIn, SiriusDecisions and Mintigo on the best strategies for taking a data-driven approach to marketing. They will address key considerations and best practices to answer essential questions around:
-How the explosion of big data and emerging predictive technologies is transforming the marketing discipline
-Examples of marketers at leading companies are effectively utilizing big data & predictive analytics
-Recommendations for preparing your marketing team to become a data-driven organization
The Speakers:
- Russ Glass, Head of Products at LinkedIn
- Megan Heuer, VP & Group Director, Data-Driven Marketing at SiriusDecisions
- John Bara, President & CMO at Mintigo
The document summarizes key points from a business analytics conference. It discusses how analytics has become more important and useful due to increased data and new tools. While analytics is helping organizations, clear business needs and leadership support are still needed to ensure insights are properly used. There is a shortage of analytics talent, and on-the-job training is critical for developing skills. India has a large share of the analytics outsourcing market but can move further up the value chain through faster delivery and challenging itself.
Thomson Reuters is pleased to be a sponsor for this years A-Team Entity Data and Applications Directory. This special publication lists all the major suppliers of regulatory and risk data services, covering areas such as:
FATCA, Solvency, EMIR, Dodd-Frank, UCITS, LEI, Counterparty Risk and so much more.
Building and Maintaining a High Performing IT OrganizationMichelle Marin
This document provides guidance on building and maintaining high performing IT organizations. It emphasizes that people are the most important factor for success, followed by processes and tools. It recommends establishing a strong leadership culture based on mentoring, empowerment, and recognition. It also stresses the importance of teamwork, relationships, and knowing the business in order to translate IT concepts and align strategies. Specific recommendations include appointing business relationship managers, establishing project management offices, and using a plan-build-run model to structure the organization.
Business analytics workshop presentation finalBrian Beveridge
This document outlines an agenda and presentation for a business analytics seminar for credit union executives and board directors. The presentation will define business analytics, explain how it can help credit unions address key issues like margin compression and regulatory compliance, and provide examples of how analytics can be applied to areas like marketing, risk management, and branch performance. Attendees will learn how predictive analytics can help credit unions retain members, optimize pricing, and streamline operations. The presentation will also cover getting started with business analytics projects.
Business Intelligence Presentation M OyachLarry Dukes
1. The document discusses a presentation about business intelligence (BI) for Microsoft environments. BI refers to skills, technologies, and practices used to help businesses better understand their context through collected and analyzed data.
2. Common functions of BI technologies include reporting, analytics, data mining, and predictive analytics to support better decision making. The growing amount of data makes accessing information difficult but necessary for decisions.
3. Microsoft views BI as important for planning, monitoring progress, and reporting on outcomes. There are three main contexts for BI: personal, team, and organizational levels. The economics of Microsoft's BI solutions allow tactical and operational decisions to leverage company data stores.
Delivering Business Intelligence: Empowering users to Automate, Streamline, A...Christian Ofori-Boateng
ChristianSteven Software delivers business intelligence solutions that automate, streamline, analyze and predict business data. Their solutions empower business intelligence consumers to access reports, dashboards and insights on any device in real-time. This allows for improved decision making. Their current solutions include SQL-RD and CRD for report distribution, as well as IntelliFront BI, a full business intelligence suite. ChristianSteven has evolved with the industry over 15 years, starting with server/desktop solutions and now focusing on mobile and the "borderless enterprise". While some prioritize startups, many potential customers appreciate ChristianSteven's experience and history of adapting to changing needs.
Digital Marketing Strategy Proposal 2010Mark Waldo
The document outlines a digital strategy for Commvault's interactive properties with the goals of optimizing sales, acquiring customer information, and retaining existing customers. It discusses balancing tactics for obtaining contact information with providing valuable content and experiences. The strategy involves defining personas, understanding buying cycles, and improving the brand, messaging, and usability of interactive touchpoints. Key steps include evolving personas, finding opportunities in the buying cycle, improving customer insights, and refreshing sites to advance the digital brand through better information architecture and design.
The document provides a summary of a financial services technology summit that took place in November 2015 in Austin, Texas. It discusses the keynote speakers, workshop topics, and solution provider contact information. The main points are:
1) The summit focused on digital disruption, business transformation, and using data to better understand customer needs. Workshops covered topics like change management, data strategy, and designing for emotional impact.
2) A lunch keynote discussed how data diodes provide stronger cybersecurity than firewalls for data replication and transfer between networks.
3) Contact information is provided for over 30 solution providers that attended the summit to facilitate continued conversations around challenges and opportunities.
Work Execution Software is a company that provides software to help other companies become real-time enterprises. It has experienced 50% quarterly growth and had 2700 companies start a 30 day trial in November 2010. The software sells for $40 per user per month and has over 1000 happy customers.
The document discusses how business has become more dynamic with factors like globalization, infrastructure changes, and the internet. This dynamic reality has led to the rise of real-time enterprises and software-as-a-service models. The Clarizen software aims to help with scheduling, planning, resource management, budgeting, issue tracking, time tracking and expenses, and CRM.
The final sections provide leadership principles for Clarizen
Course5 & Lenovo: Analytics driven Digital Trading DeskCourse5i
Course5 Intelligence helps organizations drive digital transformation through analytics and artificial intelligence. It builds capabilities for clients to make strategic and tactical decisions regarding customers, markets, and competition. Course5 recognizes the importance of customer centricity, innovation, and empowerment. Lenovo established an analytics-driven digital trading desk to orchestrate partnerships, data, technology, analytics, and teams to improve marketing, customer experience, and business performance in response to trends of the digital generation. The desk enables strategic alignment, experimentation, and personalized experiences across channels.
Engaging IT Decision Makers with ContentPaul Writer
This document discusses how buyer behavior and the buying process is constantly evolving, with buyers being more informed and demanding. It notes that research shows what motivates the expanding "IT committee" of decision makers, which now includes more roles beyond just IT. This means marketers need an integrated approach, including using professional social networks like LinkedIn, which can provide content marketing solutions to effectively engage this diverse group through targeted advertising, content, and analytics tools. These solutions allow accessing the right professional audiences and exceeding marketing objectives.
Business analytics can help organizations make better decisions by applying analytical techniques to business problems. While many organizations collect large amounts of data, few systematically analyze this data to improve decision making. Common approaches used by organizations to enhance decisions include analytics, testing hypotheses with data, and improving data quality. Business analytics frameworks provide tools to leverage more information for strategic and operational decisions.
Crafting a talent analytics function and building strategic partnershipWilliam Gaker
This document discusses building a talent analytics function and the speaker's journey in doing so at LinkedIn. Some key points:
- The speaker discusses guiding principles for crafting a talent analytics function, such as identifying its core purpose, staffing it with a blend of skills, focusing on questions that create business value, investing in maturity, and prioritizing efforts.
- Examples are provided of how the speaker focused on quick wins to build credibility, developed a framework to help stakeholders ask strategic questions, and is leveraging analytics across the talent lifecycle.
- Case examples show how the speaker used analytics to help with engineering hiring needs, improve operational planning and retention, and identify critical skills and attractive hiring regions.
Similar to Andrii Burlutskyi: Account-based marketing в світі AI: що і як робити у 2024 (UA) (20)
Artem Bykovets: Чому люди не стають раптово кросс-функціональними, хоча в нас...Lviv Startup Club
Artem Bykovets: Чому люди не стають раптово кросс-функціональними, хоча в нас Agile? (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Natalia Renska & Roman Astafiev: Нарциси і психопати в організаціях. Як це вп...Lviv Startup Club
Natalia Renska & Roman Astafiev: Нарциси і психопати в організаціях. Як це впливає на розробку продуктів та реалізацію інноваційних рішень (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Igor Protsenko: Difference between outsourcing and product companies for prod...Lviv Startup Club
Igor Protsenko: Difference between outsourcing and product companies for product managers and related challenges (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Anna Kompanets: Проблеми впровадження проєктів, про які б ви ніколи не подума...Lviv Startup Club
Anna Kompanets: Проблеми впровадження проєктів, про які б ви ніколи не подумали (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Anton Hlazkov: Впровадження змін – це процес чи проєкт? Чому важливо розуміти...Lviv Startup Club
Anton Hlazkov: Впровадження змін – це процес чи проєкт? Чому важливо розуміти різницю і як це впливає на результат (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Andrii Burlutskyi: Account-based marketing в світі AI: що і як робити у 2024 (UA)
1. Let’s meet? Andrii Burlutskyi
Fan of our future
Marketer and sales
Entrepreneur
Successful office snob
Keynote speaker
10 years made Europeans fall in
love with Microsoft technologies.
Technology coach and marketing
consultant
Now a director of marketing
at Yalantis
2. Account-based підхід
Змість аутріча масовими методами беремо тих
контрагентів, які нас цікавлять і дуже щільно та глибоко
їх опрацьовуємо.
1-5-10 клієнтів
Суперперсонализація на кожному кроці.
Все заточено під конкретну людину та компанію.
4. Layer 1. Helicopter
view
• All the standard stuff from your data
provider of choice -- financials,
growth rate, recent M&As, etc.
5. Layer 2. Key
initiatives at the
company level
• Main topics of the investor calls
(besides financials) and executive
keynotes, projects that the company
focuses media and PR focus on, big
hires at the C-Level, and POVs of the
main execs.
6. Layer 3. Zoom in on the
initiatives and events inside
the account that are related
to your topic.
• Traces of competitors and
complementary vendors, technical
keynotes and webinars, anything that
will help you better understand the
infrastructure you'll be dealing with.
7. Layer 4. Rough (very rough)
outline of the account map with
light research on possible
decision-makers.
You don't need to go deep on every
exec at this point, just feel the waters
and make your assumptions on the
main information flows.
8. Layer 5. In-depth profiles of
the potential champions,
who may be selling your
product internally.
• Possible KPIs, POVs on the
industry trends, projects that
they highlight in social media,
education, career path
(SUPER IMPORTANT),
hobbies, and personal context.
9. This dataset
allows to:
• Relatively quickly disqualify the
accounts that are an obvious misfit
• Gather enough insight to generate
messages that will resonate with
potential champions and engage
them at a 70+% conversion rate
(because you can't live off a 5%
cadence conversion when selling
to an enterprise).
21. Account research:
senses
Головний продукт “смислової” частини
account research – це ціннісні гіпотези
(value hypotheses) – підкріплені фактами
припущення (assumptions) щодо
можливих зон перетину вашої пропозиції
та стратегічних проектів замовника.
22.
23. Act as a senior marketer.
BestBuy company priority is supply chain risks - the company's supply chain is crucial for its operations, and any disruptions can have
adverse effects.
The target person is Brian Tizler Chief Digital and Technology Officer at BestBuy.
Responsible for Best Buy’s digital transformation strategy leveraging technology, AI, and analytics to elevate customer experience, create
new growth platforms, and transform end-to-end operations. Member of Best Buy's Executive Team. Leads technology and analytics
teams who partner across Best Buy to shape and deliver technology solutions and analytical services for the enterprise. Spearheads our
enterprise-wide effort to adopt agile ways of working to accelerate customer-driven innovation, an effort for which Best Buy was named
one of Fast Company’s Top Workplaces for Innovators. Customer-obsessed, people-centered, strategic leader and change agent with
over 25 years of progressive experience delivering growth and innovation at the intersection of consumer businesses, technology, and
analytics. Passion is developing amazing teams and creating conditions where colleagues of all backgrounds thrive and make a
difference every day in serving customers better. Served as the first Chief Digital Officer at CVS Health creating a digital transformation
program that was broadly recognized for its innovation and impact. Served as Senior Vice President of E-commerce for Staples, then the
second-largest online retailer. Before that, Brian held leadership roles at Linens N Things and at Accenture where he provided
technology and business transformation services to a variety of retail and consumer businesses. Brian holds a bachelor’s degree in
quantitative economics from Tufts University and an MBA from The Wharton School at the University of Pennsylvania. He serves on the
board of directors for Signet Jewelers, the largest retail jeweler in North America and the UK, as is on the executive committee of the
board of directors for the Minnesota Orchestra.
I want to drive Brian's attention to my emails and propose a supply chain solution to ensure control of cargo transportation using IoT
sensors and integration with ERP Microsoft Dynamics.
Propose a personalized email sequence for Brian. The sequence should include 5 steps. Add a clickbait topic for each email in the
sequence. Each email should be easy to read. Try to make each email in 5-7 sentences.
Use SPIN methodology to ask a great question at the end of every email.
24. Account
research:
гіпотези
Зверніть увагу на слово
"гіпотеза". Не варто думати, що
20-30 годин роботи аналізу
дадуть безпомилкове розуміння
того, що відбувається в
багатомільярдній компанії.
Неточності будуть – і це ОК!
25. Best account
research is about
business
Не переборщуйте з рисерчем за
особистим контекстом цільового
ЛПР (соцмережі, OSINT і т.д.).
Основа хорошого аутрича - це
якісний персоналізований
"тейк", пов'язаний з бізнес-
ініціативою компанії та тим, як
вона лягає на керівника, якому
ви пишете.