The document provides details on a design project for the Andrew Carnegie Birthplace Museum. The goal is to increase visitor numbers by making the museum seem fresh, exciting, and full of things to see and do. This will be accomplished through creating marketing materials like a leaflet, invitation to events, and promotional items. The design process will include research on the museum and other organizations, developing color schemes and fonts, designing draft versions of the materials, and a final evaluation.

1. Andrew Carnegie Birthplace
Museum
Lisa Mckerron
HNC Computer Arts and Digital Design
Graded Unit
Gillian McArthur

2. The Brief
As designer I am required to create interest and to increase the
visitor numbers to the Andrew Carnegie Birth Place museum. The
museum is an interesting place to visit however, many people
associated museums as old fashioned and a boring place to be.
They need to see that it is fresh, exciting and that there is lots to see
and do. This will be done by having the target audience as the
parents of the children and by:
 Devising a marketing plan for a gallery or museum
 A3 folder down to A5 finished size full colour leaflet
 Invitation to specific events
 Promotional material – pen, pencils, mugs
 Prepare a “PECHA KUCHA” style presentation

3. Aims and Objectives
 Aims of Practical Assignments:
 Promote the museum as a fun and interesting place to be
 To advertise their services to their target audience
 Information Sources to be used:
 Internet (primary source)
Research other styles of PECHA KUCHA style presentations
Research important events
Research businesses that will produce the promotional material designs
 The Andrew Carnegie Birth Place Museum
 Knowledge/Skills wishing to be gained:
 Interesting facts and important events that will feature within the Andrew Carnegie Birth
Place Museum
 Extended experience in the above Adobe/Microsoft programs
 Managing a project
 Meeting deadlines
 Materials/Resources to be used:
 High Spec computer with speakers, a scanner and a printer
 Adobe Photoshop
 Adobe Illustrator
 Microsoft Powerpoint

4. Research on Client
Screen
Shot of
their Home
Page on
their
website

5. Research on Client
Screen
Shot of their
History
Page on
their
website

6. Research on Client
Screen Shot
of their The
Museum
Page on
their website

7. Research on Client
Andrew Carnegie
Birthplace Museum’s
original leaflet
A book
which
includes
information
on the
funding
which the
museum
lends

8. Colour Schemes
Possible colour schemes which may be used for the final products

9. Typography
Chosen Font

10. Research On Other Leaflets
Leaflets used by other Museums and Galleries

11. Possible Leaflet Designs

12. Possible Leaflet Designs

13. Final Leaflet Design In
Progress

14. Research On Invitations
Invitations used by other museums

15. Possible Invitations Designs

16. Possible Invitations Designs

17. Final Invitation Design In
Progress

18. Promotional Material Designs
Each Promotional
Material will include a
quote made by Andrew
Carnegie

19. Evaluation
 Strengths
 Speaking with my client
 Managing a project
 Learning more information about the Museum
 Meeting the aims and the objectives of the brief
 Weaknesses
 Managing to stick to deadlines