Kanye West got into an argument with the head of Zappos where the head of Zappos was trying to tell Kanye West what to focus on. However, Kanye West believes the head of Zappos sells "shit product" to everyone and that Zappos' entire business is based on selling "shit product".
This document discusses principles of leadership, motivation, and performance management. It outlines key factors that motivate individuals, such as positive thoughts, enjoyment, feeling important, and success. It also describes a performance management process involving target setting, differentiation, execution, and evaluation. Finally, it addresses motivating change by linking motivation to vision, goals, and first steps, and shows how high-performing teams exceed the performance of individual members and traditional work teams.
The document discusses how brands are increasingly unable to hide from consumers and must be transparent. It notes that 2/3 of consumers say they do not care if most brands survive. Additionally, it suggests that advertising can be part of solving problems rather than just selling, and that brands should make things people need, not just want.
Acer is the number one brand in the Romanian PC market, holding 24.4% of the portable PC market share in 2012, up from 19% in 2011. While most other major brands like HP, Dell, and Asus saw declines, Acer grew its sales by 43.1% during that period. Acer attributes its continued leadership to its focus on relationships, customers, innovation in both products and business processes, and the dedication of its Romanian team. The presentation outlines Acer's business approach and priorities for maintaining its dominant position.
Kanye West got into an argument with the head of Zappos where the head of Zappos was trying to tell Kanye West what to focus on. However, Kanye West believes the head of Zappos sells "shit product" to everyone and that Zappos' entire business is based on selling "shit product".
This document discusses principles of leadership, motivation, and performance management. It outlines key factors that motivate individuals, such as positive thoughts, enjoyment, feeling important, and success. It also describes a performance management process involving target setting, differentiation, execution, and evaluation. Finally, it addresses motivating change by linking motivation to vision, goals, and first steps, and shows how high-performing teams exceed the performance of individual members and traditional work teams.
The document discusses how brands are increasingly unable to hide from consumers and must be transparent. It notes that 2/3 of consumers say they do not care if most brands survive. Additionally, it suggests that advertising can be part of solving problems rather than just selling, and that brands should make things people need, not just want.
Acer is the number one brand in the Romanian PC market, holding 24.4% of the portable PC market share in 2012, up from 19% in 2011. While most other major brands like HP, Dell, and Asus saw declines, Acer grew its sales by 43.1% during that period. Acer attributes its continued leadership to its focus on relationships, customers, innovation in both products and business processes, and the dedication of its Romanian team. The presentation outlines Acer's business approach and priorities for maintaining its dominant position.
Este un documento que discute la relación entre bloggers locales y compañías locales, y cómo pueden trabajar juntos para expandir su alcance más allá de lo local a nivel nacional. Sugiere que bloggers y compañías deben respetar los acuerdos establecidos, evitar transmitir información errónea, y pueden trabajar en campañas regionales o nacionales iniciadas ya sea por bloggers o compañías para promover sus marcas a una audiencia más amplia.
The document discusses how the web is affecting businesses. It covers major trends like participation and user-generated innovation. It discusses how social media is changing how customers behave and how businesses create value. Companies need to think about becoming media companies that provide constant content to users. The customer decision journey is now more complex, as customers research companies online at every moment. Everything a company does now contributes to its marketing and brand.
Este documento presenta un glosario básico de términos relacionados con la informática y la tecnología en inglés y español. Incluye abreviaturas comunes y define palabras como "cookie", "hardware", "software" y códigos de estado como "404" y "401". El objetivo es facilitar la comunicación entre usuarios de Internet de habla inglesa y española.
1) From 1862 to 1900, nearly 600,000 families took advantage of the Homestead Act and moved west, settling on lands and becoming known as homesteaders.
2) Important figures and events from this time period included Andrew Carnegie, the steel tycoon, and the Sand Creek Massacre of 1864 where U.S. troops killed Cheyenne Indians.
3) Inventions and industries that grew included the telephone by Alexander Graham Bell, the expansion of railroads and steel production, and the rise of urbanization as people moved to cities.
Este documento habla sobre el riesgo del sexting para los menores. Explica que el sexting involucra contactos en línea que terminan en cibersexo, donde la víctima es chantajeada con publicar sus imágenes desnudas si no paga dinero. También menciona que las redes sociales se usan para conocer nuevas personas y tener experiencias sexuales. Finalmente, da 10 pasos para seguir si alguien inicia un chantaje, que incluyen pedir apoyo de adultos, no ceder a las demandas y denunciar el del
Este documento define las redes informáticas y describe los tipos principales de redes según su cobertura, medio de transmisión y topología. También explica los dispositivos clave para la conexión de redes, como tarjetas de red, cables, concentradores, conmutadores y routers.
Este documento define las redes informáticas y describe los diferentes tipos de redes según su cobertura, medio de transmisión y topología. También explica los dispositivos de conexión comunes como tarjetas de red, cables, concentradores, conmutadores y routers.
El documento es un aviso de convocatoria pública N° 02 de 2013 del municipio de Apartadó para el suministro de material granular para el mantenimiento de vías. Se invita a personas naturales y jurídicas a participar en el proceso de selección abreviada por subasta inversa. El presupuesto oficial es de $78.200.000 pesos colombianos y el plazo de ejecución será de 2 meses a partir de la firma del acta de inicio. Se informa también sobre los acuerdos comerciales que aplican para el proceso.
This document was provided by three individuals: Mohamad Faiz bin Ab Rahim, Mohamad Faiz bin Damanhuri, and Mohamad Sholehuddin bin Mohamad Ariff. It lists the names of three people but provides no other details about the content or purpose of the document.
London and Buenos Aires are compared across various metrics such as weather, costs of living, population size, and transportation infrastructure. While London is older, larger, and has a better airport system than Buenos Aires, Buenos Aires has more theaters and Argentina has won more world championships than England. Both cities experience similar cold weather but London receives more snowfall.
Biz Social Media Summer Camp 2019 - Brîndușa Bîrsanbirsan x biz sms camp RevistaBiz
This document provides tips and tricks for creating better Instagram content, including taking recesses, advance planning using tools like the Unfold app, focusing on context and content as well as the user, and making posts personal. It also recommends several Instagram accounts to follow for ideas and examples.
Biz Social Media Summer Camp 2019 - Valentin Pintilescu, LooLoo KidsRevistaBiz
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
Este un documento que discute la relación entre bloggers locales y compañías locales, y cómo pueden trabajar juntos para expandir su alcance más allá de lo local a nivel nacional. Sugiere que bloggers y compañías deben respetar los acuerdos establecidos, evitar transmitir información errónea, y pueden trabajar en campañas regionales o nacionales iniciadas ya sea por bloggers o compañías para promover sus marcas a una audiencia más amplia.
The document discusses how the web is affecting businesses. It covers major trends like participation and user-generated innovation. It discusses how social media is changing how customers behave and how businesses create value. Companies need to think about becoming media companies that provide constant content to users. The customer decision journey is now more complex, as customers research companies online at every moment. Everything a company does now contributes to its marketing and brand.
Este documento presenta un glosario básico de términos relacionados con la informática y la tecnología en inglés y español. Incluye abreviaturas comunes y define palabras como "cookie", "hardware", "software" y códigos de estado como "404" y "401". El objetivo es facilitar la comunicación entre usuarios de Internet de habla inglesa y española.
1) From 1862 to 1900, nearly 600,000 families took advantage of the Homestead Act and moved west, settling on lands and becoming known as homesteaders.
2) Important figures and events from this time period included Andrew Carnegie, the steel tycoon, and the Sand Creek Massacre of 1864 where U.S. troops killed Cheyenne Indians.
3) Inventions and industries that grew included the telephone by Alexander Graham Bell, the expansion of railroads and steel production, and the rise of urbanization as people moved to cities.
Este documento habla sobre el riesgo del sexting para los menores. Explica que el sexting involucra contactos en línea que terminan en cibersexo, donde la víctima es chantajeada con publicar sus imágenes desnudas si no paga dinero. También menciona que las redes sociales se usan para conocer nuevas personas y tener experiencias sexuales. Finalmente, da 10 pasos para seguir si alguien inicia un chantaje, que incluyen pedir apoyo de adultos, no ceder a las demandas y denunciar el del
Este documento define las redes informáticas y describe los tipos principales de redes según su cobertura, medio de transmisión y topología. También explica los dispositivos clave para la conexión de redes, como tarjetas de red, cables, concentradores, conmutadores y routers.
Este documento define las redes informáticas y describe los diferentes tipos de redes según su cobertura, medio de transmisión y topología. También explica los dispositivos de conexión comunes como tarjetas de red, cables, concentradores, conmutadores y routers.
El documento es un aviso de convocatoria pública N° 02 de 2013 del municipio de Apartadó para el suministro de material granular para el mantenimiento de vías. Se invita a personas naturales y jurídicas a participar en el proceso de selección abreviada por subasta inversa. El presupuesto oficial es de $78.200.000 pesos colombianos y el plazo de ejecución será de 2 meses a partir de la firma del acta de inicio. Se informa también sobre los acuerdos comerciales que aplican para el proceso.
This document was provided by three individuals: Mohamad Faiz bin Ab Rahim, Mohamad Faiz bin Damanhuri, and Mohamad Sholehuddin bin Mohamad Ariff. It lists the names of three people but provides no other details about the content or purpose of the document.
London and Buenos Aires are compared across various metrics such as weather, costs of living, population size, and transportation infrastructure. While London is older, larger, and has a better airport system than Buenos Aires, Buenos Aires has more theaters and Argentina has won more world championships than England. Both cities experience similar cold weather but London receives more snowfall.
Biz Social Media Summer Camp 2019 - Brîndușa Bîrsanbirsan x biz sms camp RevistaBiz
This document provides tips and tricks for creating better Instagram content, including taking recesses, advance planning using tools like the Unfold app, focusing on context and content as well as the user, and making posts personal. It also recommends several Instagram accounts to follow for ideas and examples.
Biz Social Media Summer Camp 2019 - Valentin Pintilescu, LooLoo KidsRevistaBiz
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
Biz Social Media Summer Camp 2019 - Alexandra Caciur, PublicisRevistaBiz
1) Social media platforms are constantly changing their algorithms and features to prioritize personal connections over branded content, making it harder for brands to reach audiences organically.
2) Video content is becoming increasingly important across social platforms, though different formats and lengths work best depending on the platform. Short, 6-8 second videos work well for Facebook ads and Instagram stories while longer, 30 second or less videos are better for YouTube and IGTV.
3) To be successful on social media, brands need to track metrics, understand their target audiences, test various channels, formats and content, and adapt their strategies based on performance rather than relying on any single platform. Dynamic testing and optimization is important.
Biz Social Media Snow Camp 2018 - Cristian Manafu, Manafu.roRevistaBiz
This document provides an overview of Instagram analytics and best practices for businesses. It notes that Instagram has over 1 billion accounts worldwide and 400 million daily active users on Stories. Several industries and themes are highlighted as performing well. Key aspects of the Instagram algorithm are outlined, and advantages of business vs personal accounts are compared. Best practices for bios, posts, hashtags, content formats, and posting times are recommended. Useful apps for photo editing, scheduling, analytics and more are also listed.
Biz Social Media Snow Camp 2018 - George Man, Creative MarketRevistaBiz
Gen Z is the most connected, educated, and technologically savvy generation. Numbering over 2 billion worldwide, they are digital natives who are shaping the future. To engage Gen Z, brands must create fun, innovative, and socially focused products. They value individuality, creativity, and social connection. Communications need to be visual, fast-paced, and told through graphics, video and imagery on social media. To catch their attention, brands must be present across all channels with frequent, creative messages and explain how they are changing the world.
Biz Social Media Snow Camp 2018 - Anamaria Bajan, CaroliRevistaBiz
Anamaria Bajan, Marketing Director of Caroli Foods Group Romania, discusses future marketing campaigns and strategies. She encourages employees to innovate, work smartly, and have courage. Consumers will help judge ideas to determine the best way to promote Maestro Range, a line of 100% natural ingredient products. Employees are asked to submit one minute video or five slide PDF pitches for consideration. The best idea will be chosen to promote the natural product line. Bajan provides contact information for questions.
Biz Social Media Snow Camp 2018 - Flavian Cristea, GrapefruitRevistaBiz
The document discusses how humans form social connections and communities both offline and online. It notes that humans have the unique ability to cooperate in large numbers, which has allowed them to dominate other species. On the internet, people naturally cluster based on shared interests and relationships. However, personalized algorithms mean online communities are fragmenting into smaller clusters or "clusters of one." This limits people's chances of interacting with strangers and forming new connections. The document argues for new approaches and tools that can help people explore interests, participate in discussions, and build communities to satisfy needs and solve problems together.
Biz Social Media Snow Camp 2018 - Alex Cotet, Sector 7RevistaBiz
The document discusses the need for brands to think like publishers and communicate honestly with their audience. It advocates turning threats into opportunities, being humble, and involving the audience as stakeholders rather than just prizes. Examples are provided of campaigns that turned their audience into a creative partner, such as "Straight Outta Ipotesti" and winning campaigns for Esky and Biscuiti 4x4 that engaged the public. The overall message is that brands should empower their audience and address them directly rather than talking at them.
Biz Social Media Snow Camp 2018 - Andreea Lupu, StarcomRevistaBiz
Influencer marketing involves identifying individuals with influence over target audiences and building relationships with them. Influencers are trusted authorities with credibility in their areas of expertise. Originally an alternative to traditional media, influencer marketing can now be a valid approach for brands to reach audiences through trusted voices. However, influencer marketing is a means to an end, not the goal itself. Some lessons learned are to get basics right before new tactics, ensure clear objectives and metrics, consider loyalty over quantity, and measure relevant instead of easily tracked metrics. Brands also need to tell stories across all consumer touchpoints instead of relying on single channels.
The document discusses branding and building strong brands. It highlights the importance of understanding the relationship between people and the brands they work for. It provides examples of branding tools and techniques used to define a brand's differentiators and signals, craft customer relationships, and motivate purchases. These include brand books, labs, training sessions, and workshops focused on the brand DNA. The purpose is to create brands that are intelligent, have fun, and make customers and competitors happy by achieving their goals of being appealing, desired, lovable, and vendable.
4. De ce fac asta?
• Veridic; • Fotografii;
• Personal; • Comunicare deschisă;
• Încredere; • Promovare eficientă;
• Linkuri; • Branding personal.
5. Ce am făcut mai exact?
• Tom Tailor
• Femei din online laBetty Ice & Cai de Vis;
• Degustări de vin: Cai de Vis, Gramma, Herghelia Dumbrava;
• Pin Iași;
• Pescuit Monstru;
• Fotbal 15 ani de Icar;
• Tur de Iași;
• Blogtrip Lostrița;
• Ești blogger? Adoptă un olimpic!;
• Pizza Umami;
• Blog Factor.
6. Vrei sfatul meu?
• Alege bloggerii potriviți!
• Nu toate campaniile pot fi făcute cu bloggeri!
• Fii sincer!
• Comunică permanent cu ei!
• Pune-te în pielea lor!
• Du-i în punctul în care vrei să ajungi!
7. Vrei să afli mai multe?
0745.51.60.92
andreeamarc@gmail.com
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