1. Jonathan Treiber, CEO RevTrax April 2009 Bridging The Gap: Measuring The Impact of Paid Search on In-Store Sales

2. Search

3. "Although recent research cites 89 percent of consumers shop for information about products online, less than 7 percent of retail sales actually take place online" -Amy Vener, Senior Director of Retail Category at Yahoo!

4. Online Shopping In-Store Shopping $1 $16 Source: Yahoo! and comScore. Research Online, Buy Offline.

8. Measurable ? Online Purchase In-Store Purchase

9. Measurable Online Purchase In-Store Purchase Measurable

12. Jonathan Treiber CEO RevTrax (t) 212.988.2161 (m) 914.329.8933 [email_address]