This document outlines the details of a video contest held in Canada in 2011 where people were encouraged to create advertising videos for a new flavor and submit them online for a chance to win a prize. It provides information on who the contest is addressed to, when it takes place, and what is required for the video submissions, noting they should include characters, colorful images, and clear text while targeting a duration of around 2 minutes 30 seconds. The goal of the contest is to attract interest in the new product flavor and promote sharing of creative videos and ideas among participants for the opportunity to win an award.