a powerpoint created, written and desgined by carmelita wallace

1. Analysis of title sequences
B y Car meli ta W allace

2. W hat i s our openi ng fi lm
sequence about ?
Our opening sequence is called a high bread; we
are hoping to combine two genres together this
being teen horror whilst having elements of
zombies involved as all. For my two minute An example of a
titling and opening research I have chosen to teen horror
pick teen horrors, films with a zombie genre
and any that I believe may convey the two in any
way possible. As I have already done the codes
and conventions of a teen horror and a typical
zombie film what I learnt would be incorporated
within my analysis. From this I hope to gain An example of
understanding and further knowledge for my a zombie film
opening sequence.

3. Scr eam ( 1996)
The title sequence in Scream is quite short and lasts only 0.16 seconds is does not include anybody
else’s name e.g. the director, producer which is quite unusual this gets the audience straight into
the opening sequence and draws them in. Unlike most of the generic codes of convections this does
not follow it however I can understand why this concept was chosen. As it is short it stimulates the
audience as they don't have to wait for the credits to disappear resulting in it being more gripping
and entertaining for them.

4. The title of the film scream, is in white and capital letters one a black background this
puts emphasis on the title as it highlights the audiences attention. The text of the title is
also bright and distinct this could also signify how vivid a scream can be.
Whilst the title is on the background behind it there are flashes of a vibrant dark blue
and red. In every day life blue and red are used in terms of emergency, in the police
force the lights at the top of the car are always flash red and blue. Also the colour red
is an emotionally intense colour and stimulates a faster heartbeat and short quick
breathes that could result in a build up of a person screaming. Red also makes things
appear heavier, attracts attention and makes people get noticed. In this context the red
is used to draw in the audience and create suspense as they don’t know why the phone
is ringing, a person is screaming and something is banging/chopping at the same time.
The title flashing blue The title flashing red

5. Z ombi eL and ( 2009)
The opening titles of the film zombie land start quite late compared to other
films. At two minutes and 47 seconds is when the titles start. Each title
whether it is stating the production company, the director’s name or even
the actors/actresses they are all in bright red capitals and have some sort
of scenario or action behind them. They are also bold and striking and create
emphasis as they stand out against the background. Red conveys a number
of different meanings not only from culture to culture or from era to era,
but within our own culture and time. Many of these meanings though, come
from one single source; blood. Blood is the most important factor for
determining what the colour red means to us and is a huge factor in the film
zombie land and is used throughout. Very often the colour red represents
danger the meaning behind that is that if a person is in danger you are likely
to bleed in some way or another and you want to avoid things that cause you
to bleed, so red is used in order to warn people off in this case.

6. In addition to this the titles always open over the image this establishes the setting and mood of
the film and relates to the codes and conventions of a typical zombie horror. More over in
every title the way in which they make the next title appear is by hitting/smashing the existing
one. This could signify how the zombies destroy the world. Furthermore in each scenario the
zombies are trying to kill/destroy the humans, in the first set of titles this is portrayed by
hitting an innocent human off a flight of stairs.
In order to carry out the mood that is stimulated the transactions of the titles fade in and out
from one title to another also the action/scenario behind it is always in slow motion. Slow
motion is effective as it can show an image in more detail and depth. In this case slow motion is
used to produces a sense of invulnerability towards the humans and show the horrific elements
of the zombies. The hyperbole of violence, is brought to the foreground by the repeated use of
slow motion. The film’s use of slow motion ensures that viewers do not miss out on the action.
This is also supported by the music used which in quick upbeat and has a obvious use of drum
and bass this adds to the horror elements and keeps the audience hanging on by a thread as
they don’t know what to expect from the film.
A screen grab of all the
frames that make up
the opening title in the
film Zombieland

7. H alloween ( 1978)
The colour red can represent a
The opening titles of the film Halloween start with non digectic number of different things one
music which sounds like something scratching or ticking. Unlike being blood and gore. Whereas
most of the titles of a horror film Halloween uses simply music for orange combines the energy of
0.07 seconds whilst having a pitch black screen up this creates an red and yellow and can give the
eerie atmosphere. In this case black is a signifier that institutes sensation of heat. Nevertheless,
death and darkness, by using this colour a statement is be made dark orange can mean deceit
that something bad will happen which relates to the title Halloween. and distrustand Red-orange
Each title from the producer to the photographer has the same corresponds to aggression, and
format. Which is that the title fades in with a bold red, turns from thirst for action. This illustrates
red to a dark orange then to a lighter shade of orange and back to to the audience that something
red. is going to happen. In addition to
this the titles are always place
in the middle to show that they
are important and have
relevance as orange is a visible
colour it is used to catch the
audiences attention and high
light the important elements of
the design.