SlideShare a Scribd company logo
Analysis of supply chain
management strategies is
being used by Coca-Cola to
stay ahead of competition.
PRESENTEDBY–
NAME –
ID NO. -
SEC –
Coca-Cola is the most popular soft drink in the world. It’s sold
almost everywhere, and its brand name is known in most
languages.
The Coca-Cola Company is an American multinational
beverage corporation and manufacturer, retailer and marketer
of nonalcoholic concentrates and syrups, with headquarters in
Atlanta, Georgia. Best known for its flagship product Coca-
Cola, invented in 1886, its various products now sell in more
than 200 countries.
Introduction & Company Profile
Objectives & Methodology
1. To establish the extent to which Coca Cola company has adopted
capacity addition strategy in the mitigation of supply chain
risks.
2. To determine the role of channel flexibility strategy in mitigating
the supply chain risks faced by the Coca Cola Company.
3. To assess the effects of inventory addition strategy on mitigation of
supply chain risks in the Coca Cola Company.
4. To explore the influence of supply chain responsiveness strategy on
mitigation of supply chain risks in the Coca Cola Company.
The research methodology employed with regards to Coca-
Cola’s operations and supply chain is game theory. The application of
game theory allocates logic to the strategies employed in the
management of the system and thus helps in identifying any
weaknesses that could be associated with particular section of the
system. This theory helps in identifying the reasoning behind the
selection of different strategies in the implementation of supply
chain management system.
Analysis (Including Data)
Analysis (Including Data)
According to Hafezalkotob & Ghezavati (2015), the time taken
at individual stages of the supply chain can be represented as
a percentage of the total average time take by the whole
chain. The ingredients take up 17% of the time, packaging
taking up 8%, manufacturing 47%,distribution 8%, and
refrigeration 20%.
Consumption and recycling isn’t factored into the time taken
by the system because it doesn’t affect the cycles to a larger
extent.
Applying the game theory to these statistics, it is clear to see
that the system develops a zero sum game with regards to the
manufacturing stage choke point.
Flowchart
Annual Growth
Finding
The findings of this paper show that coca cola employs a
supply chain and operations management strategy that
considers the optimum operating capacity of each individual
stage. However, the manufacturing stage has been found to
take up more time than is acceptable fora system that
should deliver optimum performance. The implementation of
the identified solutions should increase the returns of the
company by eradicating a bottleneck that would limit
the company’s capacity to finance the needs of client
whenever there is a pike in demand. Future research should
go into the identification of ways in which the company
canfully automate the production of the product with the
aim of increasing the productivity of the company in
question.
Conclusion
References
 https://www.academia.edu/36095134/Operations_and_Supply_Ch
ain_Management_Coca_Cola_docx
 https://www.slideshare.net/PraneethPrabodhaDiss/supply-chain-
of-coca-cola-company-76504757
 Google
 Wikipedia

More Related Content

What's hot

WereMarthaResume_May2015
WereMarthaResume_May2015WereMarthaResume_May2015
WereMarthaResume_May2015
Martha Were
 
Current resume Patricia Brady
Current resume Patricia BradyCurrent resume Patricia Brady
Current resume Patricia Brady
Patricia Brady
 
Graham Clark CV
Graham Clark CVGraham Clark CV
Graham Clark CV
Graham Clark
 
ISO 22000 Training PPT
ISO 22000 Training PPTISO 22000 Training PPT
ISO 22000 Training PPT
Global Manager Group
 
Amir
AmirAmir
Amir
Amir946
 
Pyramid Laboratories Overview
Pyramid Laboratories OverviewPyramid Laboratories Overview
Pyramid Laboratories Overview
Konstantin Kazarian, PhD
 
BEPI
BEPIBEPI

What's hot (7)

WereMarthaResume_May2015
WereMarthaResume_May2015WereMarthaResume_May2015
WereMarthaResume_May2015
 
Current resume Patricia Brady
Current resume Patricia BradyCurrent resume Patricia Brady
Current resume Patricia Brady
 
Graham Clark CV
Graham Clark CVGraham Clark CV
Graham Clark CV
 
ISO 22000 Training PPT
ISO 22000 Training PPTISO 22000 Training PPT
ISO 22000 Training PPT
 
Amir
AmirAmir
Amir
 
Pyramid Laboratories Overview
Pyramid Laboratories OverviewPyramid Laboratories Overview
Pyramid Laboratories Overview
 
BEPI
BEPIBEPI
BEPI
 

Similar to Analysis of supply chain management strategies is being used by Coca-Cola to stay ahead of competition

Supply chain of coca cola
Supply chain of coca colaSupply chain of coca cola
COLA_Pepsi_GSCM
COLA_Pepsi_GSCMCOLA_Pepsi_GSCM
COLA_Pepsi_GSCM
Charles Hanson Setiawan
 
Scm project.pdf
Scm project.pdfScm project.pdf
Scm project.pdf
ParagPardhi3
 
Goals of PepsiCo.docx
Goals  of PepsiCo.docxGoals  of PepsiCo.docx
Goals of PepsiCo.docx
MahamTanveer12
 
Coca Cola Project Presentation
Coca Cola Project PresentationCoca Cola Project Presentation
Coca Cola Project Presentation
amitkrishna
 
Value chain analysis
Value chain analysisValue chain analysis
Value chain analysis
SHASHANKA SUNDAR SINGH
 
Perpetual inventory system in coca cola
Perpetual inventory system in coca colaPerpetual inventory system in coca cola
Perpetual inventory system in coca cola
asif76
 
Case #1A young girl with difficulties in schoolDecision Po.docx
Case #1A young girl with difficulties in schoolDecision Po.docxCase #1A young girl with difficulties in schoolDecision Po.docx
Case #1A young girl with difficulties in schoolDecision Po.docx
jasoninnes20
 
Running head STRATEGIG MANAGEMENT AND COMPETITIVENESS STRATEGY.docx
Running head STRATEGIG MANAGEMENT AND COMPETITIVENESS STRATEGY.docxRunning head STRATEGIG MANAGEMENT AND COMPETITIVENESS STRATEGY.docx
Running head STRATEGIG MANAGEMENT AND COMPETITIVENESS STRATEGY.docx
jeanettehully
 
cost classification
cost classification cost classification
cost classification
nawal16
 
Case Study of Coca Cola
Case Study of Coca ColaCase Study of Coca Cola
Case Study of Coca Cola
Remington Rhett
 
MD SARTAJ ALAM
MD SARTAJ ALAMMD SARTAJ ALAM
MD SARTAJ ALAM
Sartaj Alam
 
A PROJECT ON MARKETING COCA-COLA
A PROJECT ON MARKETING COCA-COLAA PROJECT ON MARKETING COCA-COLA
A PROJECT ON MARKETING COCA-COLA
Sartaj Alam
 
Procter &Gambel case study
Procter &Gambel case studyProcter &Gambel case study
Procter &Gambel case study
Neelakant Rao
 
Supply chain management- Comparison between Coca Cola and Sony Ericsson
Supply chain management- Comparison between Coca Cola and Sony EricssonSupply chain management- Comparison between Coca Cola and Sony Ericsson
Supply chain management- Comparison between Coca Cola and Sony Ericsson
Service_supportAssignment
 
Optimizing Inventory Count - Case Study
Optimizing Inventory Count - Case StudyOptimizing Inventory Count - Case Study
Optimizing Inventory Count - Case Study
Zubin Poonawalla
 
Financial ratio analysis of pepsico and coco cola
Financial ratio analysis of pepsico and coco colaFinancial ratio analysis of pepsico and coco cola
Financial ratio analysis of pepsico and coco cola
haranadhreddy2
 
Market-driven S&OP Report - 16 July 2012
Market-driven S&OP Report - 16 July 2012Market-driven S&OP Report - 16 July 2012
Market-driven S&OP Report - 16 July 2012
Lora Cecere
 
Coca-Cola Financial Analysis
Coca-Cola Financial AnalysisCoca-Cola Financial Analysis
Coca-Cola Financial Analysis
Austin Jacobs
 
Quality Criteria Establishment for Dissolution of Ascorbic Acid from Sustaine...
Quality Criteria Establishment for Dissolution of Ascorbic Acid from Sustaine...Quality Criteria Establishment for Dissolution of Ascorbic Acid from Sustaine...
Quality Criteria Establishment for Dissolution of Ascorbic Acid from Sustaine...
CrimsonpublishersNTNF
 

Similar to Analysis of supply chain management strategies is being used by Coca-Cola to stay ahead of competition (20)

Supply chain of coca cola
Supply chain of coca colaSupply chain of coca cola
Supply chain of coca cola
 
COLA_Pepsi_GSCM
COLA_Pepsi_GSCMCOLA_Pepsi_GSCM
COLA_Pepsi_GSCM
 
Scm project.pdf
Scm project.pdfScm project.pdf
Scm project.pdf
 
Goals of PepsiCo.docx
Goals  of PepsiCo.docxGoals  of PepsiCo.docx
Goals of PepsiCo.docx
 
Coca Cola Project Presentation
Coca Cola Project PresentationCoca Cola Project Presentation
Coca Cola Project Presentation
 
Value chain analysis
Value chain analysisValue chain analysis
Value chain analysis
 
Perpetual inventory system in coca cola
Perpetual inventory system in coca colaPerpetual inventory system in coca cola
Perpetual inventory system in coca cola
 
Case #1A young girl with difficulties in schoolDecision Po.docx
Case #1A young girl with difficulties in schoolDecision Po.docxCase #1A young girl with difficulties in schoolDecision Po.docx
Case #1A young girl with difficulties in schoolDecision Po.docx
 
Running head STRATEGIG MANAGEMENT AND COMPETITIVENESS STRATEGY.docx
Running head STRATEGIG MANAGEMENT AND COMPETITIVENESS STRATEGY.docxRunning head STRATEGIG MANAGEMENT AND COMPETITIVENESS STRATEGY.docx
Running head STRATEGIG MANAGEMENT AND COMPETITIVENESS STRATEGY.docx
 
cost classification
cost classification cost classification
cost classification
 
Case Study of Coca Cola
Case Study of Coca ColaCase Study of Coca Cola
Case Study of Coca Cola
 
MD SARTAJ ALAM
MD SARTAJ ALAMMD SARTAJ ALAM
MD SARTAJ ALAM
 
A PROJECT ON MARKETING COCA-COLA
A PROJECT ON MARKETING COCA-COLAA PROJECT ON MARKETING COCA-COLA
A PROJECT ON MARKETING COCA-COLA
 
Procter &Gambel case study
Procter &Gambel case studyProcter &Gambel case study
Procter &Gambel case study
 
Supply chain management- Comparison between Coca Cola and Sony Ericsson
Supply chain management- Comparison between Coca Cola and Sony EricssonSupply chain management- Comparison between Coca Cola and Sony Ericsson
Supply chain management- Comparison between Coca Cola and Sony Ericsson
 
Optimizing Inventory Count - Case Study
Optimizing Inventory Count - Case StudyOptimizing Inventory Count - Case Study
Optimizing Inventory Count - Case Study
 
Financial ratio analysis of pepsico and coco cola
Financial ratio analysis of pepsico and coco colaFinancial ratio analysis of pepsico and coco cola
Financial ratio analysis of pepsico and coco cola
 
Market-driven S&OP Report - 16 July 2012
Market-driven S&OP Report - 16 July 2012Market-driven S&OP Report - 16 July 2012
Market-driven S&OP Report - 16 July 2012
 
Coca-Cola Financial Analysis
Coca-Cola Financial AnalysisCoca-Cola Financial Analysis
Coca-Cola Financial Analysis
 
Quality Criteria Establishment for Dissolution of Ascorbic Acid from Sustaine...
Quality Criteria Establishment for Dissolution of Ascorbic Acid from Sustaine...Quality Criteria Establishment for Dissolution of Ascorbic Acid from Sustaine...
Quality Criteria Establishment for Dissolution of Ascorbic Acid from Sustaine...
 

Recently uploaded

RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
IreneSebastianRueco1
 
World environment day ppt For 5 June 2024
World environment day ppt For 5 June 2024World environment day ppt For 5 June 2024
World environment day ppt For 5 June 2024
ak6969907
 
writing about opinions about Australia the movie
writing about opinions about Australia the moviewriting about opinions about Australia the movie
writing about opinions about Australia the movie
Nicholas Montgomery
 
Film vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movieFilm vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movie
Nicholas Montgomery
 
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptxC1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
mulvey2
 
DRUGS AND ITS classification slide share
DRUGS AND ITS classification slide shareDRUGS AND ITS classification slide share
DRUGS AND ITS classification slide share
taiba qazi
 
Smart-Money for SMC traders good time and ICT
Smart-Money for SMC traders good time and ICTSmart-Money for SMC traders good time and ICT
Smart-Money for SMC traders good time and ICT
simonomuemu
 
How to Make a Field Mandatory in Odoo 17
How to Make a Field Mandatory in Odoo 17How to Make a Field Mandatory in Odoo 17
How to Make a Field Mandatory in Odoo 17
Celine George
 
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdfবাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
eBook.com.bd (প্রয়োজনীয় বাংলা বই)
 
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingYour Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Excellence Foundation for South Sudan
 
clinical examination of hip joint (1).pdf
clinical examination of hip joint (1).pdfclinical examination of hip joint (1).pdf
clinical examination of hip joint (1).pdf
Priyankaranawat4
 
Advanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docxAdvanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docx
adhitya5119
 
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdfWalmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
TechSoup
 
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdfANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
Priyankaranawat4
 
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
GeorgeMilliken2
 
The basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptxThe basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptx
heathfieldcps1
 
How to Fix the Import Error in the Odoo 17
How to Fix the Import Error in the Odoo 17How to Fix the Import Error in the Odoo 17
How to Fix the Import Error in the Odoo 17
Celine George
 
MARY JANE WILSON, A “BOA MÃE” .
MARY JANE WILSON, A “BOA MÃE”           .MARY JANE WILSON, A “BOA MÃE”           .
MARY JANE WILSON, A “BOA MÃE” .
Colégio Santa Teresinha
 
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
National Information Standards Organization (NISO)
 
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdfLiberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
WaniBasim
 

Recently uploaded (20)

RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
 
World environment day ppt For 5 June 2024
World environment day ppt For 5 June 2024World environment day ppt For 5 June 2024
World environment day ppt For 5 June 2024
 
writing about opinions about Australia the movie
writing about opinions about Australia the moviewriting about opinions about Australia the movie
writing about opinions about Australia the movie
 
Film vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movieFilm vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movie
 
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptxC1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
 
DRUGS AND ITS classification slide share
DRUGS AND ITS classification slide shareDRUGS AND ITS classification slide share
DRUGS AND ITS classification slide share
 
Smart-Money for SMC traders good time and ICT
Smart-Money for SMC traders good time and ICTSmart-Money for SMC traders good time and ICT
Smart-Money for SMC traders good time and ICT
 
How to Make a Field Mandatory in Odoo 17
How to Make a Field Mandatory in Odoo 17How to Make a Field Mandatory in Odoo 17
How to Make a Field Mandatory in Odoo 17
 
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdfবাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
 
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingYour Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
 
clinical examination of hip joint (1).pdf
clinical examination of hip joint (1).pdfclinical examination of hip joint (1).pdf
clinical examination of hip joint (1).pdf
 
Advanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docxAdvanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docx
 
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdfWalmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
 
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdfANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
 
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
 
The basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptxThe basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptx
 
How to Fix the Import Error in the Odoo 17
How to Fix the Import Error in the Odoo 17How to Fix the Import Error in the Odoo 17
How to Fix the Import Error in the Odoo 17
 
MARY JANE WILSON, A “BOA MÃE” .
MARY JANE WILSON, A “BOA MÃE”           .MARY JANE WILSON, A “BOA MÃE”           .
MARY JANE WILSON, A “BOA MÃE” .
 
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
 
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdfLiberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
 

Analysis of supply chain management strategies is being used by Coca-Cola to stay ahead of competition

  • 1. Analysis of supply chain management strategies is being used by Coca-Cola to stay ahead of competition. PRESENTEDBY– NAME – ID NO. - SEC –
  • 2. Coca-Cola is the most popular soft drink in the world. It’s sold almost everywhere, and its brand name is known in most languages. The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of nonalcoholic concentrates and syrups, with headquarters in Atlanta, Georgia. Best known for its flagship product Coca- Cola, invented in 1886, its various products now sell in more than 200 countries. Introduction & Company Profile
  • 3. Objectives & Methodology 1. To establish the extent to which Coca Cola company has adopted capacity addition strategy in the mitigation of supply chain risks. 2. To determine the role of channel flexibility strategy in mitigating the supply chain risks faced by the Coca Cola Company. 3. To assess the effects of inventory addition strategy on mitigation of supply chain risks in the Coca Cola Company. 4. To explore the influence of supply chain responsiveness strategy on mitigation of supply chain risks in the Coca Cola Company. The research methodology employed with regards to Coca- Cola’s operations and supply chain is game theory. The application of game theory allocates logic to the strategies employed in the management of the system and thus helps in identifying any weaknesses that could be associated with particular section of the system. This theory helps in identifying the reasoning behind the selection of different strategies in the implementation of supply chain management system.
  • 4. Analysis (Including Data) Analysis (Including Data) According to Hafezalkotob & Ghezavati (2015), the time taken at individual stages of the supply chain can be represented as a percentage of the total average time take by the whole chain. The ingredients take up 17% of the time, packaging taking up 8%, manufacturing 47%,distribution 8%, and refrigeration 20%. Consumption and recycling isn’t factored into the time taken by the system because it doesn’t affect the cycles to a larger extent. Applying the game theory to these statistics, it is clear to see that the system develops a zero sum game with regards to the manufacturing stage choke point.
  • 8. The findings of this paper show that coca cola employs a supply chain and operations management strategy that considers the optimum operating capacity of each individual stage. However, the manufacturing stage has been found to take up more time than is acceptable fora system that should deliver optimum performance. The implementation of the identified solutions should increase the returns of the company by eradicating a bottleneck that would limit the company’s capacity to finance the needs of client whenever there is a pike in demand. Future research should go into the identification of ways in which the company canfully automate the production of the product with the aim of increasing the productivity of the company in question. Conclusion