The document analyzes the music video for the song "White Noise" by Disclosure. It discusses three key elements of the video: 1. The location is highly urban and rural with graffiti-covered walls, reinforcing the underground genre of the song. 2. A variety of camera shots are used, including low angle shots to make the artist seem larger against the background and long shots showing both the artist and setting. 3. Lighting uses natural light manipulated through windows and positioning rather than artificial lighting, helping to portray an urban, rural feel.

1. DISCLOSURE Ft ALUNAGEROGE – WHITE NOISE
(By: Gilda Mvuemba)
ANALYSIS OF EXSITING PRODUCT – MUSIC
VIDEO

2. THEORIST
Andrew Godwin stated that there should
be a clear relationship between the
lyrics of the song and the visuals in the
song. In this video, the lyrics a
contradictory to the visuals meaning
that the visuals contrast the lyrics.

3. LOCATION
The lactation Disclosure chose to shot
their music video is highly urban, rural
and vandalised. This works well with the
underground/indie genre of the song as
the visuals help reinforce the genre of the
song and conforms to the expectations of
the settings an underground music
audience would expect to see in a music
video.
In my music video, I also
want to use similar rural,
settings where there is
graffiti on walls and
possibly
over/underground trains
stations.
This Music video supports
Andrew Godwin's theory
which suggests that music
videos should represent the
stereotypes and conventions
of the genre. Most
underground/indie music
videos are filmed in
rural, vandalised settings

4. CAMERA SHOTS The artist has been shot in a
variety of shots throughout the
video including low angle
shots which makes the artist
appear taller but also makes
the background seem bigger
so the artist appears much
smaller in comparison to the
building. Long shots which
shows not only the artists but
the setting the artist is in to.
Some shots in the video, only
specific areas of the artists
body is shot such as only his
feet when he is dancing. this
draws all audience attention
and focus to the way in which
his feet moves when he
dances. This is something that
i would consider doing in my
music video if i want to draw
all attention to a specific thing.
Establishing Shot
Low Angle Shot

5. LIGHTING
The video does not including
much manipulated lighting. all
lighting that has been used
comes from natural lighting
although, they have managed to
manipulate the natural lighting to
by going into a dark area and
standing by a window or far it
away from it so that area is the
only area that's lightened up.
I like the idea of using natural
lighting instead of manipulated
lighting as it helps to portray an
urban, rural feel to my music
video.