This document summarizes and analyzes a digipak booklet created to promote Lady Gaga's music. It discusses design choices made including the font used to capture Gaga's image, use of blank pages for inspiration from her real albums, and inclusion of lyrics and images related to her songs. The final page addresses fans as "Little Monsters" in a personal message written as if from Gaga to thank them for their support. Continuity is created through consistent font choices and a simple black and white color scheme.
2. We felt that the style of
our font captured Gaga‟s
unique image, and is
similar to that of her real
album covers. We like
the style as the letters
placed within the lines
resembles music notes.
The writing is
white, placed against a
black
background, making the
information stand out.
The artist‟s name is
large and
bold, promoting
We chose this image for our album cover as it shows the Gaga‟s image and
artist‟s face, as most album covers do, clearly and boldly. drawing the attention
Using only the one image makes Gaga stand out, and in of an audience.
having her facing the title of the album she becomes
involved in it.
3. We have left the first page of our digipak blank as we did not want to overwhelm an
audience with images or information. Also, in our research of digipaks, we found
that Gaga includes blank pages in her own digipaks, and have taken inspiration
from this: http://www.youtube.com/watch?v=w-w7CmkpbLA&safe=active
11 2
We have chosen a single, blurry image of Gaga for this
page. She is looking at the audience, making the image
personal and in using a blurry image of her face we are
hinting at Gaga‟s „odd‟ presentation as an artist.
4. We have included a picture of a This page shows lyrics to the song „Bloody Mary‟.
Bible, reinforcing the elements of This institutional information involves an audience
religion within our video for further within Gaga‟s music. The white font stands
„Bloody Mary‟. out against the black background.
My mama told me when I was young Subway kid, rejoice your truth
[Outro/refrain:]
We are all born superstars In the religion of the insecure
She rolled my hair and put my lipstick on I must be myself, respect my youth I was born this way hey!
In the glass of her boudoir I was born this way hey!
A different lover is not a sin I'm on the right track baby
"There's nothing wrong with loving who you are" Believe capital H-I-M (Hey hey hey) I was born this way hey!
She said, "'Cause he made you perfect, babe" I love my life I love this record and I was born this way hey!
"So hold your head up girl and you'll go far, Mi amore vole fe yah (Love needs faith) I was born this way hey!
Listen to me when I say" I'm on the right track baby
[Repeat chorus + post-chorus] I was born this way hey!
[Chorus:]
I'm beautiful in my way [Bridge:] [Fade away:]
'Cause God makes no mistakes Don't be a drag, just be a queen
Same DNA, but born this way.
I'm on the right track, baby Whether you're broke or evergreen
Same DNA, but born this way.
I was born this way You're black, white, beige, chola descent
Don't hide yourself in regret You're Lebanese, you're orient
Just love yourself and you're set Whether life's disabilities
I'm on the right track, baby Left you outcast, bullied, or teased
Born This Way- Lyrics
I was born this way Rejoice and love yourself today
'cause baby you were born this way
[Post-chorus:]
Oh there ain't no other way No matter gay, straight, or bi,
Baby I was born this way Lesbian, transgendered life,
Baby I was born this way I'm on the right track baby,
Oh there ain't no other way I was born to survive.
Baby I was born this way No matter black, white or beige
I'm on the right track, baby Chola or orient made,
I was born this way I'm on the right track baby,
I was born to be brave.
Don't be a drag ‒ just be a queen [x3]
Don't be! [Repeat chorus + post-chorus]
[Verse:]
Give yourself prudence
And love your friends
13 14
The writing indicates to the reader what the information on the
following page is. The font is italic and appears old-fashioned.
We felt that this font would appeal to our female target
audience. The writing is black in colour, standing out against
the white pages of the Bible.
5. We included this image of „Bloody Mary‟ in the graveyard to
emphasise the elements of religion within the single „Bloody
Mary‟. Gaga‟s image is sombre and creepy, emphasising the way
in which she notoriously changes characters within her videos.
Love is just a history that they may prove I'm gonna dance, dance, dance
And when you're gone I'll tell them my religion's you With my hands, hands,
Hands above my head
When Pontius comes to kill the king upon his throne Dance together
I'm ready for their stones. Forgive him before he's dead Because
I'll dance, dance, dance I won't cry for you
With my hands, hands, hands, I won't crucify the things you do
Above my head, head, head I won't cry for you, see
Like Jesus, said When you're gone I'll still be bloody Mary
I'm gonna dance, dance, dance
With my hands, hands, Gaga, Gaga, Gaga, Gaga, Gaga, Gaga, Gaga, Gaga
Hands above my head Dum dum da da da
Dance together Dum dum da da da da da da
Forgive him before he's dead Because Dum dum da da da
Dum dum da da da da da da
I won't cry for you
I won't crucify the things you do Dum dum da da da
I won't cry for you, see
When you're gone I'll still be bloody Mary I won't cry for you
I won't crucify the things you do do do
We are not just art for Michelangelo I won't cry for you (Gaga), see
To carve. He can't rewrite the agro of my furied heart. When you're gone I'll still be Bloody Mary
I'll wait on mountain tops in Paris cold Gaga
J'veux pas mourir toute seule Whoah Whoah, Whoah Whoah Whoah, Whoah
Bloody Mary- Lyrics
5
I'll dance, dance, dance
With my hands, hands, hands,
Above my head, head, head
Like Jesus, said
Whoah Whoah Whoah, Whoah Whoah Whoah
Whoah, Whoah, Whoah
Oh, liberaté mi amor
6
This writing indicates to an audience that The white of the lyrics stands out against
the following page shows the lyrics to the background. We have used an image
„bloody Mary‟. We have used the same of the graveyard to maintain continuity
font as the previous page, continuing to between the two pages.
target our female audience.
6. Throughout the digipak we have included
the lyrics of Gaga‟s most popular
songs, attracting our audience.
Marry The Night- Lyrics I'm gonna marry the night
I'm gonna marry the night
[Chorus]
I'm gonna marry the night M-m-m-marry m-m-m-marry m-m-m-marry the night
I won't give up on my life Oh m-m-marry m-m-m-marry m-m-m-marry the night
I'm a warrior queen
Live passionately tonight Nothing's too cool
To take me from you
I'm gonna marry the dark New York is not just a tan
Gonna make love to the stark that you'll never lose
I'm a soldier to my own emptiness Love is the new denim or black
I am a winner Skeleton guns are wedding bells in the attic
Get Ginger ready climb to El Camino front
I'm gonna marry the night [x3] Won't poke holes in the seats
[Chorus] with my heels cause that's
I'm gonna marry the night Where we make love
I'm not gonna cry anymore
I'm gonna marry the night Come on and run
Leave nothing on these streets to explore Turn the car on and run
[Chorus]
M-m-m-Marry m-m-m-marry m-m-m-marry the night M-m-m-marry m-m-m-marry m-m-m-marry the night
Oh m-m-marry m-m-m-marry m-m-m-marry the night Oh m-m-marry m-m-m-marry m-m-m-marry the night
Oh m-m-marry m-m-m-marry m-m-m-marry the night
I'm gonna lace up my boots
Throw on some leather and cruise I'm gonna marry
Down the streets that I love Marry
In my fishnet gloves I'm gonna marry
I'm a sinner Marry
Then I'll go down to the bar C'mon c'mon the night
But I won't cry anymore The night
I'll hold my whiskey up high
Kiss the bartender twice
I'm a loser
7 8
We really like the image of ballet feet against a black
background. The image of ballet highlights Gaga‟s position as a
dancer within her videos. The image has been edited to
change its contrast, making it blend in more to the black of the
background, and giving it more of an artist feel to it.
7. We have created a collage of shots in these two pages. They are images both from
our video for „Bloody Mary‟ and from behind the scenes. Gaga‟s image changes
between the images, emphasising her versatility as an artist. The behind the scene
shots involve an audience further within Gaga and her work.
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8. In our research of Lady Gaga, we found that she refers to her fans as “Little
Monsters”, and we have therefore used this title in our address to the reader.
This personalises the message and promotes Gaga‟s motif and image.
For the final page of our
Dearest Little digipak we have created a
final message for our target
Monsters, audience. It is written from
Gaga herself, making the
Thank you for digipak more personal for a
reader. We have maintained
believing in me. the use of italic font for our
I love you with all my writing throughout the
digipak, creating continuity
heart. and continuing to target our
female audience. The use of
You make everyday white writing against a black
background appears simple
worth singing. and maintains the idea of
there being a connection
Lots of kisses between Gaga and the
reader.
Mother Monster
