2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. Perché un confronto?
• L’interesse principale che motiva questo progetto è la valutazione delle possibili differenze che
intercorrono tra l’attività produttiva del linguaggio nelle varianti americana ed inglese.
• Le due varietà linguistiche sono giunte col tempo a distanziarsi in modo relativamente notevole
rispetto a fattori di tipo prosodico, lessicale, fonetico… E’ possibile riscontrare differenze
significative anche a livello produttivo?
• Come si è visto, quello della produzione è un processo significativamente complesso attraverso
cui siamo in grado di traslare concetti astratti in strutture fonetiche e grammaticali comprensibili
ad un interlocutore. La complessità di tale atto, che si esplica in tempi brevissimi, espone al
rischio di commettere errori e necessità pertanto di appropriate procedure di controllo e
pianificazione volte alla loro minimizzazione.
• Ulteriore aspetto da noi considerato consiste dunque nell’analisi di estratti audiovisivi da servizi di
informazione giornalistica per mettere in luce alcune possibili caratteristiche di questa particolare
forma produttiva.
4. Trascrizione del parlato
This morning the door to door investigation begins # Health officials including a crew from the center for disease control # now
in Dallas # in search of anyone who may have come in contact with the first patient diagnosed with Ebola # in the united states.
“The patient admitted to this hospital ## has tested positive for Ebola virus ## the cause for Ebola virus disease”#
According to the CDC the unidentified patient travelled from Liberia on September 19th ## landing in the United States the
following day # sept 20th ## Doctor say he did not feel sick # until the 24th#
“The patient was visiting family members and staying with family members who live in this country”#
Ebola is a virus that can affect multiple organ systems # and can sometimes cause internal bleedings ## the symptoms don’t
appear for 2 to 21 days after infection ## signs do include sudden fever # weakness # muscle pain # headaches and a sore throat
## The disease is also spread by direct contact # via bodily fluids # only after symptoms begin ##
“This is not transmitted by the air # There’s no risk to a person in this hospital # who is walking or a patient there’s simply no
reason to be fearful of that” #
Paramedics who transported the patient # now quarantined # the ambulance used ## decontaminated # it’s cordoned off ##
there’s some concerns because ambulance 37 was used for 2 days # after transporting the patient ## though health officials
saying # it’s okay ## The city spokeswoman telling CNN the Dallas county health department has confirmed the paramedics did
follow proper guidelines # to avoid contaminating additional patients # So far none of the crew members are exhibiting signs of
the disease. # This as the CDC says fellow passengers on that same flight from Liberia # are likely not at risk # still doctors warn
to remain vigilant#
Estratto dal servizio CNN
5. Studio delle pause
Analisi del file audio attraverso Audacity
Rappresentazione della forma d’onda Rappresentazione dello spettrogramma
6. Studio delle pause
• Numero di pause lunghe: 15
• Numero di pause brevi: 43
• Numero di pause lunghe: 20
• Numero di pause brevi: 28
• Pause brevi rappresentate nelle trascrizioni con «#», pause lunghe con «##»
“Signs do include sudden fever # weakness # muscle pain # headaches and a sore throat ## The disease is also
spread by direct contact # via bodily fluids # only after symptoms begin ##”
• Discrimine tra pause lunghe e brevi così stabilito:
• Pause brevi: calcolate tra 300 e 500 millisecondi
• Pause lunghe: calcolate a 500+ millisecondi
7. Studio delle pause
• I dati rilevati sono vicini, per quanto riguarda le pause brevi, a quelli
descritti da Goldman-Eisler, 1958, 1968. >200/250 ms ogni 5-8 parole.
• Pause più lunghe davanti a parole meno prevedibili
• Pianificazione della struttura durante le pause: esse sono tanto più
lunghe quanto più complessa è la frase.
• Sia in relazione alla frequenza lessicale che al maggior numero di
pause lunghe, la produzione della BBC appare avere una
pianificazione sintattica leggermente maggiore.
8. Velocità dell’eloquio
• Corrisponde al numero di sillabe (o parole) pronunciate entro un certo lasso di tempo (in
genere un minuto).
• Stili iperarticolati sono in genere collegati a basse velocità d’eloquio, stili ipoarticolati ad
alte velocità d’eloquio.
Speaking Rate (wpm) = Total words / # of minutes
• Circa 143 parole
al minuto
• Circa 173 (206 con
intervista) parole al
minuto
9. Errori ed esitazioni
• Entrambi aspetti rilevanti nell’ambito della produzione linguistica in quanto manifestazione dei
meccanismi produttivi e di pianificazione… Dato significativo: Gli errori si concentrano nel parlato
spontaneo di intervistati o giornalisti corrispondenti
• Errore:
Perseverazione «Four days was this
person was sick»
• Esitazione:
Difficoltà nel recupero della parola
«Just..Uh.. Accentuate»
Difficoltà nella pianificazione sintattica
«Ehh…Two days earlier»
• Errore:
Concordanza numero: «Many
inconvenience..»
• Esitazione:
Difficoltà nella pianificazione
sintattica «I’d rather…Ihh.. Them
to be safe»
10. Ambiguità Sintattica
• Possibile presenza di ambiguità dovute allo stile giornalistico conciso
tipico delle English headlines
• Es. visto: The cow was found by a stream by a farmer.
• Es. rilevato: “Paramedics who transported the patient # now
quarantined”
• Chi è stato messo in quarantena? Il paziente o I paramedici?
• Late Closure o elementi pragmatici/contestuali?
11. Frequenza delle prime 20 parole
• Indice di frequenza estratto dal Brown Corpus (Brown University Standard
Corpus of Present-Day American English) compilato negli anni sessanta
da Kucera e Francis. Esso contiene 500 estratti di testo in lingua inglese, per un
totale di circa un milione di parole.
• Media calcolata su frequenza assoluta e posizione delle forme analizzate:
Forma Freq. Ass. Posizione
The 69967 1
News 102 1041
American 568 176
Have 3941 41
Been 2470 56
Fearing 126 823
Deadly 2470 56
12. Risultati
Media Freq. Ass. Media Posizione
8518 752
Media Freq. Ass. Media Posizione
8904 1118
«I risultati dell'analisi quantitativa sono assai discutibili, dal momento che l'indice di frequenza [...] non
comporta di per sé un tasso maggiore di informazioni, al contrario, un messaggio è tanto più
informativo quanto meno è prevedibile» E. Soletti in Beccaria, Dizionario di linguistica (Torino, 1994)
13. Studio del periodo
• Analisi della complessità dei brani attraverso la differenza nel numero di
subordinate e proposizione passive.
• Numero di proposizioni subordinate: 24
• Tipologia: Predominanza di temporali,
oggettive e relative. Poi dichiarative,
causali, concessive, modali…
• Numero di proposizioni passive: 6
• Numero di proposizioni subordinate: 15
• Tipologia: Predominanza di temporali, oggettive
e relative. Poi causali, finali, interrogative indirette
• Numero di proposizioni passive: 5
14. Lunghezza media frasi e parole
• Lunghezza media parole: 5.2
• Lunghezza media enunciato: 11.2
• Indice di Gunning Fog:
10 (Parole > 3 sillabe) / 112 (Parole totali) =
0.09 * 100 = 9
(11.2 + 9) * 0.4 = 14.8
• Lunghezza media parole: 5.1
• Lunghezza media enunciato 10.7
• Indice di Gunning Fog:
8 (Parole > 3 sillabe) / 97 (Parole totali) =
0.08 * 100 = 8
(10.7 + 8) * 0.4 = 13.9
15. Extra: Differenze con l’italiano
La notizia è stata diffusa dal centro per il controllo e la prevenzione delle malattie di Atlanta # la
massima autorità sanitaria negli Usa # Non sono stati ancora diffuse generalità e nazionalità della
persona colpita dal virus # si sa solo che è stato ricoverato in un ospedale di Dallas il 27 settembre
scorso # perché presentava tutti i sintomi della febbre emorragica # Una settimana prima era arrivato
dalla Liberia # uno degli stati dell’africa occidentale focolaio del virus # Le autorità sanitarie invitano
ad evitare allarmismi ingiustificati # non ci sarebbe alcun pericolo per i passeggeri che hanno
viaggiato in aereo con lui # perché i sintomi dell’Ebola si sono presentati 4-5 giorni dopo il suo arrivo
negli Usa # Ma l’allerta è massima ora bisogna individuare tutti coloro che siano venuti a contatto # a
cominciare dai famigliari # La situazione rimarrà sotto controllo il virus non si diffonderà negli stati
uniti aggiungono gli esperti americani # al momento non risulta nessun altro caso sospetto negli Usa
# e proprio l’America come ha ricordato il presidente Obama sta continuando ad inviare nelle regioni
africane migliaia di soldati # ma anche attrezzature sanitarie e ospedali da campo # lo sforzo è
massimo ha detto per fermare il contagio e # debellare l’ebola dove sono i focolai # In Liberia, Sierra
Leone e Guinea sono già più di tremila le persone uccise dalla malattia # migliaia i contagiati #
secondo alcune stime dell’UNICEF sono almeno 3700 i bambini rimasti orfani # ed altri focolai sono
stati individuati in Nigeria e Congo.
01.10.2014
http://www.tgla7.it/esteri/
16. Confronto Inglese - Italiano
TG 7 CNN BBC
# Pause Lunghe 0 15 20
# Pause Brevi 24 43 28
# Errori 0 1 1
# Esitazioni 0 1 1
17. Precisazione sulle Pause
• Benchè il discrimine stabilito appaia coerente per entrambe le produzioni in inglese, se applicato
all’ esempio in italiano rivela una forte discrepanza rispetto alle altre due. E’ possibile verificarlo?
• Tentativo di scegliere un discrimine valido per tutte le produzioni calcolando la media di tutte le
pause meno una deviazione standard stabilita a 15.
• Risultato ottenuto: 380 millisecondi
TG7 CNN BBC
# Pause Brevi 24 37 20
# Pause Lunghe 0 21 28
18. Confronto Inglese – Italiano. Segue
TG7 CNN BBC
Velocità eloquio 163 wpm 173 wpm 143 wpm
# Subordinate 8 24 15
# Propos. Passive 4 6 5
Frequenza Assoluta 12755 8518 11812
Posizione 1464 752 1118
Il corpus utilizzato per l’italiano è il ColFIS.
http://www.ge.ilc.cnr.it/lessico.php
19. Confronto Inglese – Italiano. Segue
TG7 CNN BBC
Lunghezza media parole 5.3 5.1 5.2
Lunghezza media enunciato 14.2 10.7 11.2
Indici di complessità 85.8 (Gulpease)* 14.8 13.9
*Indice Gulpease: 89+[(300*20 – 10*1500)/280]= 85,8
20. Conclusioni
• La limitatezza del campione costituisce un ostacolo per conclusioni
particolarmente estese.
• Non ci sono particolari indizi che suggeriscano che la produzione avvenga in
maniera differente tra inglese americano e britannico.
• Lieve differenza riconducibile forse a motivazioni pragmatiche. Lo stile americano
appare più rapido, frammentato e movimentato risultando più enfatico, rispetto a
quello britannico, più misurato. BBC presenta più pause lunghe = Maggior
pianificazione
• Evidenti differenze di pianificazione risaltano invece tra i segmenti prodotti da
intervistati e corrispondenti sul posto rispetto a quelli prodotti dagli speakers:
maggiore presenza di errori ed esitazioni nei primi.
• Il confronto con l’italiano rivela invece differenze accentuate nella maggior
lunghezza di enunciati e parole, nel minor numero di pause e subordinate
presenti rispetto alle controparti in inglese.