The Clash of Fans fan art shop allows customers to design their own band-inspired merchandise using velcro or painting. The shop would start as a small street stand near the founders' homes, offering customizable shirts, mugs, phone cases and more. As the business expands, additional stands could be opened at concert venues and popular parks and squares in Munich. The startup costs are approximately £600 with fixed monthly costs of £300-500. Break-even of £529.50 would be reached after selling 30 items. Co-workers may be hired as the business grows. Local competition includes an existing shop called Printshop in Iklin.

1. The
The
The
The
The
The
Clash of fans
description
target audience
location and sales
cost analysis
co-workers
local competition

2. The Description
• Fan art that you can easily design yourself based on a velcro
fastener system, a printing system or a selfpainting system
• You get a simple product like a shirt or a cup and can design it
yourself by putting something with velcro fastener on it or
you can paint or imprint the product by yourself
• It´s for peope who want to create their own style but still in
the theme of their band

3. Description of the Shop
• Clash of fans fan art should be a little stand next to our
houses that we can easily can order the stuff that will be
designed to our homes
• It should look like a creative art based stand that the people
see what it is about

4. Target audience
• It´s for people of each age group that want to show affection
to their favorite band by wearing self designed fan product´s
• They are completely normal people that walk by and want to
be a little bit creative, even if they don´t have a big monthly
income they still can finance the product´s

5. Location
• We schould start with an easy stand on the street near our
homes before we make a real shop in the center of a big city
• The first bigger locations should be near concerts so that
everybody can create his or her own fan art
• We could also offer a special prize if you buy one product of
every group (e.g. shirts, cups, phone cases, key tags) so that
people buy more stuff

6. Sales
• First we , the founders, will build up the first location
• If the stands run succesful we can expand the stands and
later shops in the following locations:
− Münchner Freiheit
− Stachus
− Marienplatz
− Small areas like parks where a lot of people come by (english
Garden etc.)

7. The cost analysis





Start up cost: around £600 ( £200 for equipment and
machinery and $400 for selling stand)
Fixed costs per month: £300 for clothing material, maybe
wages and £200 other equipment.
Variable costs: £5 shirt material, £3 bracelet material,
£2.50 mugs, £15 backpacks, £3 necklace chains, £1 pens or
pencils... etc
Breakeven point: £500 + £29.50 = £529.50
In order to reach the profit zone 30 things will have to be
bought.

8. Co-workers


Co-workers wont be needed in the beginning but they will be if
the business expands.
They should be someone’s fan and they should be working
happily in our business.


They could be found online, from other band march selling shops
or family.
Wages would be £500 a month with fixed contract of a year.

9. The local competition




A Maltese competitor could be “Printshop”
Welcoming shop, medium sized with a big selection of band
march.
Located in Naxxar road, Iklin.
Is already very popular in fact it creates shirts for restaurants and
programs.

10. The local competition




A Maltese competitor could be “Printshop”
Welcoming shop, medium sized with a big selection of band
march.
Located in Naxxar road, Iklin.
Is already very popular in fact it creates shirts for restaurants and
programs.