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@annaappenzeller
Anna Corbett
@annaappenzeller
@annaappenzeller
What a dick.
@annaappenzeller
An introduction to
search intent
@annaappenzeller
Stop thinking you know best
@annaappenzeller
How to identify search intent
@annaappenzeller
Search intent is
meaning
@annaappenzeller
Intent types
Informational, Commercial,
Transactional, Local
@annaappenzeller
Semantics in search
@annaappenzeller
Start with the query
@annaappenzeller
London Olympics
@annaappenzeller
Forget about rankings
@annaappenzeller
Short queries leave a lot to
interpretation
@annaappenzeller
We have the edge over
search engines
@annaappenzeller
Can cats stand
Standing cat
vs
Credit: https://www.youtube.com/watch?v=MVV_HXtEbLo
@annaappenzeller
Identify the meaning of nouns
@annaappenzeller
Do kittens dream of electric mice
@annaappenzeller
What do verbs imply?
@annaappenzeller
Do all cats love mice
@annaappenzeller
Look for meaningful
prefixes and suffixes
@annaappenzeller
Dreaming kittens
Credit: https://wall.alphacoders.com/big.php?i=699794
@annaappenzeller
Check the syntax
@annaappenzeller
Cats love
Love cats
vs
Credit: https://www.pinterest.co.uk/pin/40039884158737987/
@annaappenzeller
Use related searches
to form a bigger picture
@annaappenzeller
@annaappenzeller
@annaappenzeller
Use Google*
*other search engines are available
@annaappenzeller
Implied intent by organic results
@annaappenzeller
@annaappenzeller
@annaappenzeller
@annaappenzeller
Intent #1
Intent #2
Intent #3
@annaappenzeller
@annaappenzeller
What stories
are SERPs telling you?
@annaappenzeller
Understand
the competitive landscape
@annaappenzeller
Write this stuff down
@annaappenzeller
Create intent specific
content
@annaappenzeller
bit.ly/anna-optimisey

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An introduction to search intent