SlideShare a Scribd company logo
@annaappenzeller
Anna Corbett
@annaappenzeller
@annaappenzeller
What a dick.
@annaappenzeller
An introduction to
search intent
@annaappenzeller
Stop thinking you know best
@annaappenzeller
How to identify search intent
@annaappenzeller
Search intent is
meaning
@annaappenzeller
Intent types
Informational, Commercial,
Transactional, Local
@annaappenzeller
Semantics in search
@annaappenzeller
Start with the query
@annaappenzeller
London Olympics
@annaappenzeller
Forget about rankings
@annaappenzeller
Short queries leave a lot to
interpretation
@annaappenzeller
We have the edge over
search engines
@annaappenzeller
Can cats stand
Standing cat
vs
Credit: https://www.youtube.com/watch?v=MVV_HXtEbLo
@annaappenzeller
Identify the meaning of nouns
@annaappenzeller
Do kittens dream of electric mice
@annaappenzeller
What do verbs imply?
@annaappenzeller
Do all cats love mice
@annaappenzeller
Look for meaningful
prefixes and suffixes
@annaappenzeller
Dreaming kittens
Credit: https://wall.alphacoders.com/big.php?i=699794
@annaappenzeller
Check the syntax
@annaappenzeller
Cats love
Love cats
vs
Credit: https://www.pinterest.co.uk/pin/40039884158737987/
@annaappenzeller
Use related searches
to form a bigger picture
@annaappenzeller
@annaappenzeller
@annaappenzeller
Use Google*
*other search engines are available
@annaappenzeller
Implied intent by organic results
@annaappenzeller
@annaappenzeller
@annaappenzeller
@annaappenzeller
Intent #1
Intent #2
Intent #3
@annaappenzeller
@annaappenzeller
What stories
are SERPs telling you?
@annaappenzeller
Understand
the competitive landscape
@annaappenzeller
Write this stuff down
@annaappenzeller
Create intent specific
content
@annaappenzeller
bit.ly/anna-optimisey

More Related Content

Recently uploaded

制作原版1:1(Monash毕业证)莫纳什大学毕业证成绩单办理假
制作原版1:1(Monash毕业证)莫纳什大学毕业证成绩单办理假制作原版1:1(Monash毕业证)莫纳什大学毕业证成绩单办理假
制作原版1:1(Monash毕业证)莫纳什大学毕业证成绩单办理假
ukwwuq
 
Search Result Showing My Post is Now Buried
Search Result Showing My Post is Now BuriedSearch Result Showing My Post is Now Buried
Search Result Showing My Post is Now Buried
Trish Parr
 
制作毕业证书(ANU毕业证)莫纳什大学毕业证成绩单官方原版办理
制作毕业证书(ANU毕业证)莫纳什大学毕业证成绩单官方原版办理制作毕业证书(ANU毕业证)莫纳什大学毕业证成绩单官方原版办理
制作毕业证书(ANU毕业证)莫纳什大学毕业证成绩单官方原版办理
cuobya
 
重新申请毕业证书(RMIT毕业证)皇家墨尔本理工大学毕业证成绩单精仿办理
重新申请毕业证书(RMIT毕业证)皇家墨尔本理工大学毕业证成绩单精仿办理重新申请毕业证书(RMIT毕业证)皇家墨尔本理工大学毕业证成绩单精仿办理
重新申请毕业证书(RMIT毕业证)皇家墨尔本理工大学毕业证成绩单精仿办理
vmemo1
 
Ready to Unlock the Power of Blockchain!
Ready to Unlock the Power of Blockchain!Ready to Unlock the Power of Blockchain!
Ready to Unlock the Power of Blockchain!
Toptal Tech
 
manuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaal
manuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaalmanuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaal
manuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaal
wolfsoftcompanyco
 
学位认证网(DU毕业证)迪肯大学毕业证成绩单一比一原版制作
学位认证网(DU毕业证)迪肯大学毕业证成绩单一比一原版制作学位认证网(DU毕业证)迪肯大学毕业证成绩单一比一原版制作
学位认证网(DU毕业证)迪肯大学毕业证成绩单一比一原版制作
zyfovom
 
存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
fovkoyb
 
办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理
办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理
办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理
uehowe
 
假文凭国外(Adelaide毕业证)澳大利亚国立大学毕业证成绩单办理
假文凭国外(Adelaide毕业证)澳大利亚国立大学毕业证成绩单办理假文凭国外(Adelaide毕业证)澳大利亚国立大学毕业证成绩单办理
假文凭国外(Adelaide毕业证)澳大利亚国立大学毕业证成绩单办理
cuobya
 
Azure EA Sponsorship - Customer Guide.pdf
Azure EA Sponsorship - Customer Guide.pdfAzure EA Sponsorship - Customer Guide.pdf
Azure EA Sponsorship - Customer Guide.pdf
AanSulistiyo
 
Design Thinking NETFLIX using all techniques.pptx
Design Thinking NETFLIX using all techniques.pptxDesign Thinking NETFLIX using all techniques.pptx
Design Thinking NETFLIX using all techniques.pptx
saathvikreddy2003
 
Discover the benefits of outsourcing SEO to India
Discover the benefits of outsourcing SEO to IndiaDiscover the benefits of outsourcing SEO to India
Discover the benefits of outsourcing SEO to India
davidjhones387
 
成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理
成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理
成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理
ysasp1
 
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdf
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfMeet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdf
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdf
Florence Consulting
 
7 Best Cloud Hosting Services to Try Out in 2024
7 Best Cloud Hosting Services to Try Out in 20247 Best Cloud Hosting Services to Try Out in 2024
7 Best Cloud Hosting Services to Try Out in 2024
Danica Gill
 
Explore-Insanony: Watch Instagram Stories Secretly
Explore-Insanony: Watch Instagram Stories SecretlyExplore-Insanony: Watch Instagram Stories Secretly
Explore-Insanony: Watch Instagram Stories Secretly
Trending Blogers
 
Understanding User Behavior with Google Analytics.pdf
Understanding User Behavior with Google Analytics.pdfUnderstanding User Behavior with Google Analytics.pdf
Understanding User Behavior with Google Analytics.pdf
SEO Article Boost
 
办理新西兰奥克兰大学毕业证学位证书范本原版一模一样
办理新西兰奥克兰大学毕业证学位证书范本原版一模一样办理新西兰奥克兰大学毕业证学位证书范本原版一模一样
办理新西兰奥克兰大学毕业证学位证书范本原版一模一样
xjq03c34
 
办理毕业证(NYU毕业证)纽约大学毕业证成绩单官方原版办理
办理毕业证(NYU毕业证)纽约大学毕业证成绩单官方原版办理办理毕业证(NYU毕业证)纽约大学毕业证成绩单官方原版办理
办理毕业证(NYU毕业证)纽约大学毕业证成绩单官方原版办理
uehowe
 

Recently uploaded (20)

制作原版1:1(Monash毕业证)莫纳什大学毕业证成绩单办理假
制作原版1:1(Monash毕业证)莫纳什大学毕业证成绩单办理假制作原版1:1(Monash毕业证)莫纳什大学毕业证成绩单办理假
制作原版1:1(Monash毕业证)莫纳什大学毕业证成绩单办理假
 
Search Result Showing My Post is Now Buried
Search Result Showing My Post is Now BuriedSearch Result Showing My Post is Now Buried
Search Result Showing My Post is Now Buried
 
制作毕业证书(ANU毕业证)莫纳什大学毕业证成绩单官方原版办理
制作毕业证书(ANU毕业证)莫纳什大学毕业证成绩单官方原版办理制作毕业证书(ANU毕业证)莫纳什大学毕业证成绩单官方原版办理
制作毕业证书(ANU毕业证)莫纳什大学毕业证成绩单官方原版办理
 
重新申请毕业证书(RMIT毕业证)皇家墨尔本理工大学毕业证成绩单精仿办理
重新申请毕业证书(RMIT毕业证)皇家墨尔本理工大学毕业证成绩单精仿办理重新申请毕业证书(RMIT毕业证)皇家墨尔本理工大学毕业证成绩单精仿办理
重新申请毕业证书(RMIT毕业证)皇家墨尔本理工大学毕业证成绩单精仿办理
 
Ready to Unlock the Power of Blockchain!
Ready to Unlock the Power of Blockchain!Ready to Unlock the Power of Blockchain!
Ready to Unlock the Power of Blockchain!
 
manuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaal
manuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaalmanuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaal
manuaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaal
 
学位认证网(DU毕业证)迪肯大学毕业证成绩单一比一原版制作
学位认证网(DU毕业证)迪肯大学毕业证成绩单一比一原版制作学位认证网(DU毕业证)迪肯大学毕业证成绩单一比一原版制作
学位认证网(DU毕业证)迪肯大学毕业证成绩单一比一原版制作
 
存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
 
办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理
办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理
办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理
 
假文凭国外(Adelaide毕业证)澳大利亚国立大学毕业证成绩单办理
假文凭国外(Adelaide毕业证)澳大利亚国立大学毕业证成绩单办理假文凭国外(Adelaide毕业证)澳大利亚国立大学毕业证成绩单办理
假文凭国外(Adelaide毕业证)澳大利亚国立大学毕业证成绩单办理
 
Azure EA Sponsorship - Customer Guide.pdf
Azure EA Sponsorship - Customer Guide.pdfAzure EA Sponsorship - Customer Guide.pdf
Azure EA Sponsorship - Customer Guide.pdf
 
Design Thinking NETFLIX using all techniques.pptx
Design Thinking NETFLIX using all techniques.pptxDesign Thinking NETFLIX using all techniques.pptx
Design Thinking NETFLIX using all techniques.pptx
 
Discover the benefits of outsourcing SEO to India
Discover the benefits of outsourcing SEO to IndiaDiscover the benefits of outsourcing SEO to India
Discover the benefits of outsourcing SEO to India
 
成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理
成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理
成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理
 
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdf
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfMeet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdf
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdf
 
7 Best Cloud Hosting Services to Try Out in 2024
7 Best Cloud Hosting Services to Try Out in 20247 Best Cloud Hosting Services to Try Out in 2024
7 Best Cloud Hosting Services to Try Out in 2024
 
Explore-Insanony: Watch Instagram Stories Secretly
Explore-Insanony: Watch Instagram Stories SecretlyExplore-Insanony: Watch Instagram Stories Secretly
Explore-Insanony: Watch Instagram Stories Secretly
 
Understanding User Behavior with Google Analytics.pdf
Understanding User Behavior with Google Analytics.pdfUnderstanding User Behavior with Google Analytics.pdf
Understanding User Behavior with Google Analytics.pdf
 
办理新西兰奥克兰大学毕业证学位证书范本原版一模一样
办理新西兰奥克兰大学毕业证学位证书范本原版一模一样办理新西兰奥克兰大学毕业证学位证书范本原版一模一样
办理新西兰奥克兰大学毕业证学位证书范本原版一模一样
 
办理毕业证(NYU毕业证)纽约大学毕业证成绩单官方原版办理
办理毕业证(NYU毕业证)纽约大学毕业证成绩单官方原版办理办理毕业证(NYU毕业证)纽约大学毕业证成绩单官方原版办理
办理毕业证(NYU毕业证)纽约大学毕业证成绩单官方原版办理
 

Featured

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Marius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Expeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
Pixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
Skeleton Technologies
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Lily Ray
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
Rajiv Jayarajah, MAppComm, ACC
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
Christy Abraham Joy
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
Vit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
MindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
RachelPearson36
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

An introduction to search intent