To add files to SpiderOak Hive, drag and drop files or folders into the SpiderOak Hive folder located in the Documents folder. Any files added to SpiderOak Hive will automatically sync and be accessible from other devices that have the SpiderOak application installed. Users can also share files from SpiderOak Hive by right clicking a file and selecting the share option.
This document provides guidance for breastfeeding supporters working with The Breastfeeding Network. It outlines key principles including promoting public health and education about breastfeeding. It discusses situations supporters may face and provides guidance. To find local support, callers can contact the Supporterline at 0844 412 4664.
This document provides a mini guide on blogging basics. It discusses what a blog is, reasons for having a blog such as for fun, profit or business promotion, and how to get started with the basics of blogging. The guide recommends choosing a blogging platform, topic, and domain name. It also provides tips for creating content, building an audience, and monetizing a blog through ads, affiliate marketing, or products.
How to Leverage Blogs (Yours & Others) to Increase Your Search Engine VisibilityHubSpot
Content marketing and strategies greatly impact business search rankings. Whether you have staff or a PR agency dedicated to overseeing your content or not, this online marketing session will guide you on the right path, explaining what strategies and tactics work best and why.
Measure A is a $260 million bond passed in 2002 by San Ramon Valley voters to modernize and reconstruct schools. It has allowed the district to reduce overcrowding, upgrade outdated systems, and replace portable classrooms with permanent buildings. A citizens' oversight committee ensures funds are spent appropriately and provides community input on facilities planning. Thanks to Measure A and community support, the district has made major renovations and improvements across all school levels to create safer, more functional learning environments.
A Catalunya, un nombre significatiu d’infants i adolescents es troba sota la guarda i tutela del sistema de protecció i d’altres són atesos pel sistema de justícia juvenil. En molts casos, aquests joves han viscut experiències de maltractaments i abusos per part de les principals figures cuidadores, però també d’altres formes de violència en contextos diversos que poden incloure: el carrer, l’escola, el grup d’iguals, les noves tecnologies o els propis centres on poden residir provisionalment. Aquesta multiplicitat d’experiències de violència els converteix amb el que es coneix com a polivíctimes. Però entre l'experiència de victimització en la infància i el desenvolupament de problemes psicològics podem trobar la resiliència, la capacitat de l’ésser humà per superar o recuperar-se amb èxit de circumstàncies adverses. I aquí és on els professionals poden intervenir amb èxit. Els objectius principals d’aquest estudi són conèixer la prevalença d’experiències de victimització en aquests joves, identificar els casos de polivictimització, analitzar les característiques sociodemogràfiques, victimològiques i el nivell de desajust psicològic que presenten. Alhora, identificar perfils de resiliència i analitzar el seu efecte en el nivell de malestar psicològic del jove víctima. Els resultats ens indiquen que són els recursos personals, relatius a la confiança en un mateix, la fe en un futur millor, la capacitat d’identificació i connexió amb les pròpies emocions o les habilitats socials, els que permeten al jove fer front a les dificultats amb èxit. Aquests recursos personals són els que marcaran la diferència en la posterior reintegració social i correcte desenvolupament del jove i, per tant, els professionals els han de conèixer, enfortir i desenvolupar.
This document summarizes research on automatically classifying frog calls using wireless sensor networks and machine learning techniques. The researchers extracted features like MFCCs and wavelet coefficients from frog vocalizations and used k-NN and genetic algorithms to select an optimal feature subset and classify four frog species. Their results showed MFCCs achieved higher classification accuracy compared to wavelet features and that 8 MFCCs provided an optimized tradeoff between performance and computational cost for use on wireless sensor nodes.
To add files to SpiderOak Hive, drag and drop files or folders into the SpiderOak Hive folder located in the Documents folder. Any files added to SpiderOak Hive will automatically sync and be accessible from other devices that have the SpiderOak application installed. Users can also share files from SpiderOak Hive by right clicking a file and selecting the share option.
This document provides guidance for breastfeeding supporters working with The Breastfeeding Network. It outlines key principles including promoting public health and education about breastfeeding. It discusses situations supporters may face and provides guidance. To find local support, callers can contact the Supporterline at 0844 412 4664.
This document provides a mini guide on blogging basics. It discusses what a blog is, reasons for having a blog such as for fun, profit or business promotion, and how to get started with the basics of blogging. The guide recommends choosing a blogging platform, topic, and domain name. It also provides tips for creating content, building an audience, and monetizing a blog through ads, affiliate marketing, or products.
How to Leverage Blogs (Yours & Others) to Increase Your Search Engine VisibilityHubSpot
Content marketing and strategies greatly impact business search rankings. Whether you have staff or a PR agency dedicated to overseeing your content or not, this online marketing session will guide you on the right path, explaining what strategies and tactics work best and why.
Measure A is a $260 million bond passed in 2002 by San Ramon Valley voters to modernize and reconstruct schools. It has allowed the district to reduce overcrowding, upgrade outdated systems, and replace portable classrooms with permanent buildings. A citizens' oversight committee ensures funds are spent appropriately and provides community input on facilities planning. Thanks to Measure A and community support, the district has made major renovations and improvements across all school levels to create safer, more functional learning environments.
A Catalunya, un nombre significatiu d’infants i adolescents es troba sota la guarda i tutela del sistema de protecció i d’altres són atesos pel sistema de justícia juvenil. En molts casos, aquests joves han viscut experiències de maltractaments i abusos per part de les principals figures cuidadores, però també d’altres formes de violència en contextos diversos que poden incloure: el carrer, l’escola, el grup d’iguals, les noves tecnologies o els propis centres on poden residir provisionalment. Aquesta multiplicitat d’experiències de violència els converteix amb el que es coneix com a polivíctimes. Però entre l'experiència de victimització en la infància i el desenvolupament de problemes psicològics podem trobar la resiliència, la capacitat de l’ésser humà per superar o recuperar-se amb èxit de circumstàncies adverses. I aquí és on els professionals poden intervenir amb èxit. Els objectius principals d’aquest estudi són conèixer la prevalença d’experiències de victimització en aquests joves, identificar els casos de polivictimització, analitzar les característiques sociodemogràfiques, victimològiques i el nivell de desajust psicològic que presenten. Alhora, identificar perfils de resiliència i analitzar el seu efecte en el nivell de malestar psicològic del jove víctima. Els resultats ens indiquen que són els recursos personals, relatius a la confiança en un mateix, la fe en un futur millor, la capacitat d’identificació i connexió amb les pròpies emocions o les habilitats socials, els que permeten al jove fer front a les dificultats amb èxit. Aquests recursos personals són els que marcaran la diferència en la posterior reintegració social i correcte desenvolupament del jove i, per tant, els professionals els han de conèixer, enfortir i desenvolupar.
This document summarizes research on automatically classifying frog calls using wireless sensor networks and machine learning techniques. The researchers extracted features like MFCCs and wavelet coefficients from frog vocalizations and used k-NN and genetic algorithms to select an optimal feature subset and classify four frog species. Their results showed MFCCs achieved higher classification accuracy compared to wavelet features and that 8 MFCCs provided an optimized tradeoff between performance and computational cost for use on wireless sensor nodes.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdfonlyfansmanagedau
In the competitive world of content creation, standing out and maximising revenue on platforms like OnlyFans can be challenging. This is where partnering with an OnlyFans agency can make a significant difference. Here are five key benefits for content creators considering this option:
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdfonlyfansmanagedau
In the competitive world of content creation, standing out and maximising revenue on platforms like OnlyFans can be challenging. This is where partnering with an OnlyFans agency can make a significant difference. Here are five key benefits for content creators considering this option:
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
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An introduction to business blogging
1. introduction to business blogging 1
An Introduction to
BUSINESS
BLOGGING
How to Use
Business
Blogging for
Marketing
Success
A publication of
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2. 2 introduction to business blogging introduction to business blogging 3
IS THIS BOOK RIGHT FOR ME?
Not quite sure if this ebook is right for you? See the below description to determine if
your level matches the content you are about to read. An introduction to
business blogging
InTRODUCTORY This ebook! By Magdalena Georgieva
Introductory content is for marketers who are new to the subject.
Maggie Georgieva is an inbound marketing
This content typically includes step-by-step instructions on how
manager at HubSpot responsible for creating
to get started with this aspect of inbound marketing and learn its
new offers, including ebooks and webinars.
fundamentals. After reading it, you will be able to execute basic
She has previously helped with HubSpot’s
marketing tactics related to the topic.
email marketing program and the company’s
landing page creation and optimization. Maggie
INTERMEDIATE is a prolific marketing blogger and has also
Intermediate content is for marketers who are familiar with the written for publications like BostInnovation.com
subject but have only basic experience in executing strategies and and The St. Petersburg Times. Follow me on twitter
tactics on the topic. This content typically covers the fundamentals @Mgieva
and moves on to reveal more complex functions and examples.
After reading it, you will feel comfortable leading projects with this
aspect of inbound marketing.
ADVANCED
Advanced content is for marketers who are, or want to be, experts
on the subject. In it, we walk you through advanced features of
this aspect of inbound marketing and help you develop complete
mastery of the subject. After reading it, you will feel ready not only
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to execute strategies and tactics, but also to teach others how to
be successful.
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3. 4 introduction to business blogging introduction to business blogging 5
Nearly 40% of US companies use B2C companies that blog get 88% more
blogs for marketing purposes. leads/month than those that don’t.
Companies that blog have 55% more B2B companies that blog get 67% more
website visitors. leads/month than those that don’t.
The facts speak for themselves. Marketing data clearly shows that blogging is a critical piece of the inbound marketing
methodology and directly correlates to better business results.
But merely blogging won’t dramatically transform your marketing. Your blog has to be well-optimized and promoted, and
most of all, rich with content. Frequency of blogging plays an important role in this equation, too. In fact, our research “Lead
Generation Lessons From 4,000 Businesses” shows that companies that blog 20 or more times in a month see the biggest
return in traffic and leads.
A blog is a long-term marketing asset that will bring traffic and leads to your business. It introduces you as a thought leader
in your industry and allows you to earn people’s trust. In this ebook, we will walk you step-by-step through the blogging
fundamentals and show you how to start reaping the benefits of this valuable marketing channel.
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4. 6 introduction to business blogging introduction to business blogging 7
Contents
Why you Should have a blog /8
How to Generate Blog Content /18
How to optimize your blog posts /32
How to Promote your blog /48
How to measure your blog /58
4 Business Blogging Best Practices /70
conclusion & additional resources /80
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5. 8 introduction to business blogging introduction to business blogging 9
“ The impact of business blogging
extends to several major marketing
benefits that marketers often
”
CHAPTER 1
overlook.
Why You
Should We’ve already shared with you some powerful facts about business blogging. Clearly,
it is a marketing asset strongly related to attracting high-quality traffic and generating
have a
new leads. Yet the impact of business blogging extends to several major marketing
benefits that marketers often overlook.
blog In this section, we seek to draw the big picture that highlights the benefits of business
blogging. We will elaborate on the different ways through which your blog can bring
you marketing success, from expanding your visibility on the web, through creating a
strong influence in the industry, to effectively capturing new leads.
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6. 10 introduction to business blogging introduction to business blogging 11
Frequency Matters The Keyword Post
In this framework, frequency of
FIRST
What is the most important search
publishing blog posts matters a lot. Our engine keyword that you have not yet
research has shown that businesses that blogged about? Take that keyword, and
blog 16 to 20 times per month get over write a blog post about it. Blogging is
two times more traffic than those that a great tool for driving search engine
blog fewer than four times per month. traffic. Take advantage of it!
First, business blogging helps you in respect to search engine optimization (SEO).
Optimize Your Posts
The more blog posts you publish, the more indexed pages you create for search
engines to display in their results.
The other essential element of attracting
more traffic through organic search is
In other words, business blogging helps you rank in search engines and get found
optimizing your blog posts. Make sure
when people search for industry-specific products or services. Thus, the blog
your blog titles incorporate industry
enables you to attract organic traffic and familiarize people with your business.
keywords that people enter in search
engines as they conduct research.
Case Study
River Pools and Spas publishes the most popular blog in the pool industry. When just
getting started with blogging, the company knew it was best to target easier and very
Share This Ebook! specific keywords. For example, “vinyl liner pools” was a long-tail term the company
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targeted.
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7. 12 introduction to business blogging introduction to business blogging 13
SECOND
71%
Second, your blog is an asset that positions you as a thought leader. So if you
have some industry-specific information to share, a blog will help you earn
people’s trust and stay top-of-mind for many in your community.
say blogs
Be a Problem Solver affect their
Name the biggest problem your customers have. With that problem in mind, write a detailed
purchasing
blog post that provides practical and non-product focused solutions. Solve your customers’
problems with content.
decisions.
Build Thought Earn People’s Trust
Leadership In a recent survey, we asked
respondents how much blogs affected
Use your blog as a platform to showcase
their purchasing decisions. How often
your expertise on a given subject.
does one proceed to a purchase
Inject your knowledge of the industry
decision with blogging research? 71% of
Share This Ebook! your blog posts, and make a clear
into
respondents said that blogs affect their Share This Ebook!
distinction between your brand and your
purchasing decisions either somewhat or
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8. 14 introduction to business blogging introduction to business blogging 15
Make CTAs in Sidebar
THIRD
Blog CTAs
Contextual One possible placement of calls-to-
Make sure you are matching action is the sidebar of your blog. You
the content you have written can create banners to advertise some of
to the offer you want to your top-performing offers and add them
highlight. In that way, you around your blog for visitors to click on.
create a seamless connection
Third, a blog gives you valuable real estate to place calls-to-action in
between the two and cater
order to generate leads. At this stage of the game, you are trying to
to the reader who is ready
retain your blog readers and engage them further with your website
to learn more about the
topic. This is a very natural CTAs in Blog Posts and your content. So you might ask them to attend your webinar or
download a free guide that you have. Calls-to-action introduce your
way of gauging interest
You can place calls-to-action within the prospects into the buying process and start qualifying them.
and capturing leads. The
contextual call-to-action blog post itself, at the beginning, middle
is going to be much more or end of the article. Also, don’t forget
appealing and have a much to create contextual calls-to-action, by
higher click-through rate to hyperlinking keywords to appropriate
the subsequent landing page. offers that you have.
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9. 16 introduction to business blogging introduction to business blogging 17
? Should You Have One or Multiple Blogs?
))
)) )) ))
In some cases, when you are targeting niche In general, you are able to separate
audiences with very different needs, it might make content by tagging it with appropriate
sense to separate your business blogs. Yet it’s always keywords. So when people search for
better to start with one blog and then consider these keywords, they will arrive at the
further segmentation. specific blog post and receive further
information.
It’s better if you integrate your efforts. The content
creation and management process takes a To be successful at this task, you need
tremendous amount of work and time. You need to to have a clear understanding of the
minimize the work and maximize the profits. personas you are targeting.
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10. 18 introduction to business blogging introduction to business blogging 19
“ Finding topics to blog about
is one of the most common
”
challenges marketers face.
CHAPTER 2
How to
Generate By now, you should be convinced of the business value of blogging. But you have
probably also started wondering what content you can possibly cover. What to write
Blog
about?
Content
Welcome to the club! Finding topics to blog about is one of the most common
challenges marketers face. We always recommend that you start by answering some
of your customers’ most popular questions--reviewing industry trends, comparing
prices of products or services in your industry, or conducting brief interviews with
experts from your organization. These creative efforts seem time-consuming, don’t
they?
That is why in this section, we will mention a few easy ways to generate the right
content for your blog, from repackaging existing resources to involving others in the
process and finding guest bloggers.
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11. 20 introduction to business blogging introduction to business blogging 21
REPACKAGE
Start with something simple. Do a thorough audit of existing content or internal
communications. Many times, you can take something that may have been published
internally, remove some proprietary information, and transform it into a great
blog post because, ultimately, you’re showcasing the inside of the brand and the
organization. Great content should, in a sense, showcase the inner workings of an
organization. What better way to do that than with repackaged internal content?
Next, reach out to others in your organization. Identify people who serve as your
business’ primary sources of communication with the outside world-- whether that’s
customer service or sales. Give them a pad of paper, and for one day, ask them to
write down every single question somebody asks them. Ultimately, this will give you a
really rich list to help you generate blogging ideas.
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12. 22 introduction to business blogging introduction to business blogging 23
BRAINSTORM
Even if you leverage resources outside of your company and
infiltrate other departments within the company, it’s still easy
to run out of content ideas quickly. Therefore, you should be
constantly seeking new opinions and new insights.
Hold brainstorming sessions and consider creating a
collaborative document to allow people build on one
another’s ideas. If you are a small company, identify peers
or fellow bloggers who might be willing to participate in such
brainstorming sessions. For instance, you can create a Facebook
group with other people who are in a similar situation.
When you join a group that you can bounce ideas off, you’ll
discover something really interesting: when you suggest a blog
post idea to the brainstorming group, people will react if they are
interested in the topic. If they don’t react to it, it probably won’t
drive that much interest for the larger audience either.
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13. 24 introduction to business blogging introduction to business blogging 25
GUEST
BLOGGING
Another method of generating content for your blog is to invite other industry experts to
write guest posts for you. Use your network to find people who might be interested in guest
blogging. Be confident in pitching them benefits of guest blogging.
For instance, guest bloggers can gain exposure beyond their normal readership and
generate inbound links that can help them rank better in search engines. Guest blogging
is also a great way to begin a co-marketing partnership and build a strong relationship with
industry influencers.
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Image Credit: BrittneyBush
14. 26 introduction to business blogging introduction to business blogging 27
CURATION “ Make sure you’re adding some layer of
value for your reader by curating the
”
information in the first place.
Another great way to generate blog content is through curation, or the aggregation of other valuable pieces of
content. If you are going to curate information, make sure you’re curating it to provide some type of value for
your reader. Don’t just curate content for the sake of doing it. Ask yourself these questions:
Are you saving the reader time by putting all of these resources in one place?
Are you offering your own opinion and insight against what somebody else has
said?
You need to make sure you’re adding some layer of value for your reader by curating the information in the
first place.
Most people are going to be flattered if you want to share their content. It’s also a great opportunity to build a
relationship with them. The simplest guideline is to do unto others as you would have done to yourself. Make
sure you’re following other bloggers’ content usage guidelines, and make sure you appropriately attribute the
original author. When linking to others’ content, it’s also a good idea to create links that open in a new tab or
window.
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15. 28 introduction to business blogging introduction to business blogging 29
“ You blog as often as you want
”
people to pay attention to you.
- Josh Hallett
Director, Voce Connect
how often
Should You When you are thinking about the frequency of your blogging, start doing
Blog?
the math backwards. If you need five new leads a month who you can
follow up with, then how many new visits to your blog do you need?
“You blog as often as you want people to pay attention to you,” said Josh
Hallett in a HubSpot webinar dedicated to blogging. You need to do it a
couple of times a week to once a day, he added. Once you start publishing
posts a few times a day, you will see a significant increase in traffic.
Another question you need to consider when creating your blogging
schedule is setting expectations. You might blog once a week or twice
a month, and that will be okay if your posts reveal great content that
engages an active audience. But make sure you publish your posts around
the same time so you create anticipation amongst your readers.
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16. 30 introduction to business blogging introduction to business blogging 31
“ An editorial calendar will help you maintain
”
a healthy balance of content types.
In your content creation plan, make sure you have a steady backlog of content, some of which addresses topics that can become
evergreen and therefore valuable for a long time to come. In this way, you are also considering the long-term effects of your blog.
Try to build an editorial calendar to help you map out your frequency, give you a general idea of the content you’ll be creating, and
serve as a blogging schedule. What is more, it will help you develop an approach. For instance, if you are working hard to rank
for a specific keyword, you can focus on your content around that keyword for a month and then measure the results. Have you
increased your search engine ranking for that given keyword?
An editorial calendar will also help you maintain a healthy balance of content types covering various topics and lengths such as
posts that are short and shareable vs. those that are meaty and comprehensive. You should always plan for blog content to get
published at certain designated times, but also be able to take advantage of industry-related news stories that allow you to create
a timely blog post and leverage the buzz that’s already being generated around the topic. Therefore, it’s important to also be agile
and flexible in your content creation process.
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17. 32 introduction to business blogging introduction to business blogging 33
“ Optimize your content to grab
people’s attention and rank well
”
in search engines.
CHAPTER 3
How to
optimize Frequency and quantity of blogging are certainly two factors that
will impact your business results. However, you won’t get far without
your blog
optimizing your blog posts.
posts
You need to optimize your content to grab people’s attention and rank
well in search engines. What is more, your blog posts should also
introduce offers that can directly impact your lead generation efforts. It’s
a fairly simple concept -- the more visitors you can attract to your blog,
the more chances for conversion!
In this chapter of the ebook, we will look at ten different ways in which
you can optimize your blog posts, from an SEO perspective as well as a
lead generation standpoint.
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18. 34 introduction to business blogging introduction to business blogging 35
1 Social Media Sharing Buttons
Give your blog content extended reach by including social media sharing buttons (e.g. “Like,” “Share on LinkedIn,”
“Tweet,” etc.) on every post. This will encourage readers to share your content with their personal networks and expand
its reach beyond your own connections.
2 Compelling Images
Include an image that conveys what the blog post is about. This makes your content
visually appealing to readers and breaks up blocks of text-based content. A blog post
that has some type of visual element -- whether it’s a photograph, a graphic, or some
type of infographic -- typically performs a little better than a post that’s purely text.
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19. 36 introduction to business blogging introduction to business blogging 37
How
3 Eye-Catching & Optimized Titles Just
like p
Not t
o
eople
do so love
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how hey a ow to
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write an awesome blo g title. Here are several title s!
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c ed t
enti .
title
the
see
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20. versial
38 B e Contro introduction to business blogging introduction to business blogging 39
ersial po
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21. 40 introduction to business blogging introduction to business blogging 41
4 Formatting Is Your Friend
In blogging, it is important to break up blocks of text into chunks. Online reading is not like reading a physical book. The
online reader wants to be able to immediately scroll through content and scan subheaders, bold text, and even bullet
points. For example, here is how we have applied bullet points and different font sizes to the same content in order to
make it more visually appealing:
BEFORE: AFTER:
HubSpot is an all-in-one marketing software that HubSpot is an all-in-one marketing software that helps
helps your business get found online. It includes your business get found online.
:( :)
a suit of tools, such as keyword intelligence, It includes a suit of tools, such as:
blogging platform, email marketing, lead
management, analytics, and more. To find out • Keyword intelligence
more about HubSpot, start your 30-day free trial • Blogging platform
today. • Email marketing
• Lead management
• Analytics
and more!
To find out more about HubSpot, start your 30-day free
Share This Ebook! trial today. Share This Ebook!
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22. 42 introduction to business blogging introduction to business blogging 43
5 In-Text Calls-to-Action 6 Sidebar Calls-to-Action
Once you have built a blog readership, you can start In addition to the individual blog articles you publish, the homepage for
making attempts to convert those visitors into leads. A your blog can help generate leads in itself. The top of your blog as well
well-constructed blog post should always include in-text as its sidebar are both prime real estate for CTA banners and buttons.
links to other resources.
Design some visually stimulating CTAs that link to landing pages for
To maximize lead gen potential, why not point these some of your best-performing offers. Feel free to also test and rotate
links to landing pages for downloadable offers such different offers to make sure you’re using this space for maximum lead
as an ebook you’ve written, an upcoming or archived generation power.
webinar, or other conversion opportunities like demo
requests, free trials, etc.?
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23. 44 introduction to business blogging introduction to business blogging 45
7 Make It Actionable
Whether people found the blog post through a search engine, an email, or a social network, they most
likely clicked through to an article to solve a problem. What makes people share a post with others is the
actionable insight it provides to solve a problem. Provide clear takeaways and actionable steps in blog
posts to ensure your idea resonates with readers.
8 Combined Relevance
Metaphors are a timeless storytelling element. Don’t leave metaphors to novelists. They should be an active
part of blog posts, too. Comparing two seemingly different things and drawing connections between them is a
valuable way to combine relevance and generate more interest in a subject.
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24. 46 introduction to business blogging introduction to business blogging 47
9 Entertaining
Informative doesn’t have to mean boring. Just because you sell sheet metal, doesn’t mean your business
blog can’t also be entertaining. Have your shop crew make some fun and timely creations out of sheet
metal and post an image or video of each new creation. Have someone outside your company review your
blog post to check for entertainment.
10 Definitive
Great blog posts aren’t meek or subtle. They are clear, direct, and definitive. Take a stand,
make strong word choices, and don’t waver on your advice. Be the expert on your topic.
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25. 48 introduction to business blogging introduction to business blogging 49
“ A blog is much easier to promote if it
”
has been optimized for success.
CHAPTER 4
How to
Promote
your blog
There are thousands of blogs out there. If you are convinced that yours should stand
out from the rest, you should do the necessary work to promote it. Promotion drives
more traffic to your blog, increases your visibility, and helps to establish you as an
authority in your niche.
A blog is much easier to promote if it has been optimized for success. For instance,
you need to be using compelling titles and images. You should also make it easy for
your readers to spread blog posts across their networks. Let’s look at the different
ways in which you can gain exposure for your blog.
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26. 50 introduction to business blogging introduction to business blogging 51
1 Find Bloggers
A great starting point for promoting your blog is to leverage your existing connections and
create new relationships. Reach out to influential bloggers in your industry and attract their
attention through mentions on your blog and social media. Your goal here is to create an
opportunity for them to share your blog posts across their network. What is more, you can
create link-building opportunities that will prove essential in the accumulation of inbound links
and how your blog posts rank in search engines.
2 Social Media Sharing
In this ebook, we already mentioned the connection between business blogging and social media sharing. This
SO
is definitely an essential dynamic for the promotion of your content. Just about every blog now has social sharing
CIA
buttons to make it as easy as possible for visitors to share your content.
LM
ED
Whenever you publish a new blog post, you should automatically publish it to the main social networks: Twitter, IA
Facebook, LinkedIn, and Google+. The most popular locations for buttons are above the content, below the content,
or to the left of the content.
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27. 52 introduction to business blogging introduction to business blogging 53
CA
LL S-T 3 Website Banners
O-A
CTI
ON
We cannot emphasize enough the power of calls-to-action in driving traffic to your
blog. Consider placing calls-to-action on different pages of your website, such as
your home page and About Us company page.
Carefully craft the language for the call-to-action. For instance, you can
emphasize the number of people who are already subscribed to your blog and
use a call-to-action along the lines of “45,000 people already receive our new
blog posts via email. Join them today!”
4 Events & Presentations EVENTS
If you are at an event and giving a presentation on a specific topic, you can refer
the audience to your blog for further information. You can use a QR code (a mobile-
scannable barcode) to allow people to quickly and easily subscribe to your blog.
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28. 54 introduction to business blogging introduction to business blogging 55
5 Email Signatures
Your blog most likely covers a range of topics, all tailored to your
heers, e
marketing persona(s). So whenever you send an email, you can link
C
Maggi
to the awesome resources located on your blog. Email signatures
- g:
can drive a surprisingly high amount of traffic to your blog.
out our blo
Check com
u bSpot.
Blog.H
6 Run a Contest
Consider running a contest on your blog to attract more attention to it. Come up with an
entry system that requires other bloggers to link back to you. You can either have them
publish a post on their blog, retweet a post from your blog, or ‘like’ your Facebook fan page
in order to be eligible. Any one of these methods is sure to help expand your blog’s reach
and attract new visitors.
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7 Blog Directories
Blog directories present another opportunity for promoting your blog legally.
There are hundreds of free blog directories out there. You’ll want to make sure to
submit your blog to at least the top 25-50 directories available. This can help you
get more traffic and help with rankings as well because it creates inbound links
to your blog.
8 Create a Video
Create a short video to describe what your blog covers and what its mission is. Then,
publish the video to YouTube and allow a different audience to find it. You can also
create a controversial or funny video that links to the blog.
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30. 58 introduction to business blogging introduction to business blogging 59
“ Business blogging without
measuring results is a
”
waste of time.
CHAPTER 5
How to
measure
your blog
Business blogging without measuring results is a waste of time. Measuring the
results of your business blogging efforts can save you time and make you more
money. Talk about a win-win!
When it comes to your business blog, there are a range of metrics you can consider.
In fact, the number of blogging metrics can get so large that tracking them all
wouldn’t leave much time for blogging, let alone other important aspects of inbound
marketing.
Let’s look at the most important metrics you need to keep an eye on to know how
your business blogging is going.
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Measuring Visitors
One of the most basic metrics is also one of the most
important ones. Visits are the count of people who
actually read your blog content.
It’s interesting to look at your total number of visits to
measure the overall improvement of your blog. However,
a better way to look at this data is viewing visits by
individual blog articles.
Looking at success factors for individual articles helps
you better understand the type of content your target
audience is looking for. Look at your five most successful
blog posts. What do they have in common?
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32. 62 introduction to business blogging introduction to business blogging 63
Measuring Leads
If your business blog isn’t generating leads for your business, you
are missing a huge opportunity. Leads are what fuels the growth
and success of your business. They are the true measure of a
successful business blog.
Sometimes a post may not get a ton of visits but still generate
lots of leads. Without looking at the leads metric, a marketer
might easily dismiss the less viewed post as a failure when that
shouldn’t necessarily be the case.
Look at the leads you generate from blog posts. Also examine at
what rate those leads convert into customers compared to other
marketing channels.
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33. 64 introduction to business blogging introduction to business blogging 65
Subscriber Count
It takes more than reading one blog article for a person to
develop an understanding of your expertise and credibility
within your industry. Giving readers the opportunity to
subscribe to your blog either via Really Simple Syndication
(RSS) or via email is a common characteristic of a well-
planned blog.
Visitors
Looking at how many people subscribe to your blog provides
a solid indicator of the quality and consistency of your
content. Your subscribers act as the base readership of your
Subscribers
content and can help spread it to others.
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Track Inbound Links
When another website links to a page on your website,
we call this an inbound link. Search engines use inbound
links as a method to determine how pages appear and
rank in search engine results.
As blog posts are normally educational rather than
product-centric, they are great at generating inbound
links and, subsequently, search traffic.
It is important to look at how many inbound links each of
your blog posts attracts. Different types of blog posts and
topics will vary in the number of inbound links they drive.
Looking at these metrics for each post will enable you to
maintain a well-balanced content strategy for your blog.
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